MarketPeel
Insider Trading Intelligence
TM

Timothy Allen Matthews

SMPL
VP, CONTROLLER AND CAO · SIMPLY GOOD FOODS CO · CIK 0001711764
FILING MIX · LIFETIME60%/40%
BUYS
21
SELLS
14
TOTAL VALUE
$2.93M
COMPANIES
1
ACTIVE SINCE
Nov 2020
HOLDINGS NOW
18,065
AVG SELL PX
$27.20
TRADE KIND
SHOWING 35 / 35
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
5 backtested trades · 8 horizons · 3 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Timothy Allen Matthews, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d5+40.00%+1.07%+0.38%+0.69%-0.31%
14d5+40.00%+0.65%+0.96%-0.30%-0.55%
30d5+80.00%-3.43%+0.96%-4.39%-2.85%
60d5+40.00%+0.84%+3.11%-2.26%-1.69%
90d5+60.00%-3.04%+3.98%-7.02%-9.78%
180d5+60.00%-4.76%+4.07%-8.83%-3.29%
1y5(1 pending)+75.00%-10.17%+11.51%-21.68%-17.19%
2y5(2 pending)+66.67%+1.46%+16.45%-14.98%-4.25%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SMPL · 18,065 shares · as of Nov 11, 2025
08,71017,42026,12934,83920212022202320242025SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
FLOW · 21 buys / 14 sellsCOVERAGE · 21 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
5,859$19.47$114.1K18,065Nov 11, 2025Nov 12, 2025View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
3,65623,351Nov 8, 2025Nov 12, 2025View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
452$19.99$9.0K23,924Nov 8, 2025Nov 12, 2025View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
1,02524,376Nov 8, 2025Nov 12, 2025View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
2,63219,695Feb 1, 2025Feb 4, 2025View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
5,325$37.31$198.7K17,063Nov 14, 2024Nov 14, 2024View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
24322,388Nov 8, 2024Nov 12, 2024View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
2,844$36.23$103.0K22,145Nov 8, 2024Nov 12, 2024View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
2,02324,989Nov 8, 2024Nov 12, 2024View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
457$38.14$17.4K19,402Nov 8, 2023Nov 13, 2023View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
1,82019,859Nov 8, 2023Nov 13, 2023View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
3,56422,966Nov 8, 2023Nov 13, 2023View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
16,800$39.43$662.4K18,039May 11, 2023May 11, 2023View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
16,800$12.00$201.6K1,271May 11, 2023May 11, 2023View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
VP, Controller and CAO
16,800$12.00$201.6K34,839May 11, 2023May 11, 2023View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
1,2978,929Nov 8, 2022Nov 10, 2022View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
8879,816Nov 8, 2022Nov 10, 2022View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
2,0222,022Nov 8, 2022Nov 10, 2022View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
514$38.61$19.8K7,632Nov 8, 2022Nov 10, 2022View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
8,22318,039Nov 8, 2022Nov 10, 2022View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
2,0332,033Nov 8, 2021Nov 10, 2021View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
2,3119,750Nov 8, 2021Nov 10, 2021View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
1,604$40.88$65.6K8,146Nov 8, 2021Nov 10, 2021View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
VP, Controller and CAO
15,000$12.00$180.0K22,439Nov 2, 2021Nov 4, 2021View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
15,000$12.00$180.0K18,071Nov 2, 2021Nov 4, 2021View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
15,000$39.98$599.7K7,439Nov 2, 2021Nov 4, 2021View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
VP, Controller and CAO
9,000$12.00$108.0K16,439Feb 2, 2021Feb 3, 2021View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
9,00033,071Feb 2, 2021Feb 3, 2021View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
9,000$29.76$267.8K7,439Feb 2, 2021Feb 3, 2021View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
1,5927,576Nov 8, 2020Dec 9, 2020View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
4,4704,470Nov 8, 2020Dec 9, 2020View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
4,4704,470Nov 8, 2020Nov 10, 2020View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
1,5927,576Nov 8, 2020Nov 10, 2020View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
VP, Controller and CAO
137$20.28$2.8K7,713Nov 8, 2020Nov 10, 2020View →
SMPL
SIMPLY GOOD FOODS CO
SALE
VP, Controller and CAO
137$20.28$2.8K7,439Nov 8, 2020Dec 9, 2020View →
Other insiders · SMPL
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About this filer
CIK 0001711764
ROLE
VP, Controller and CAO
PRIMARY
SMPL
COMPANIES
1
ACTIVE SINCE
Nov 2020
MARKETPEEL · /INSIDER/0001711764DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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