C. Scott Parker

SMPL

CHIEF MKTING OFFICER, ATKINS · SIMPLY GOOD FOODS CO · CIK 0001711514

FILING MIX · LIFETIME75%/25%

BUYS

SELLS

TOTAL VALUE

$1.32M

COMPANIES

ACTIVE SINCE

Nov 2020

HOLDINGS NOW

122,467

AVG SELL PX

$34.94

Trades · vs SPY

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Performance · forward returns vs SPY

1 backtested trades · 8 horizonsHow are these numbers computed? →

Forward-return performance of every backtestable P/S trade by C. Scott Parker, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.

HORIZON	TRADES	WIN RATE	INSIDER RETURN	SPY RETURN	MEAN EXCESS	MEDIAN EXCESS	T-STAT
7d	1	+0.00%	+2.31%	+1.53%	+0.78%	+0.78%	—
14d	1	+0.00%	+2.07%	+1.88%	+0.20%	+0.20%	—
30d	1	+0.00%	+6.16%	+2.44%	+3.73%	+3.73%	—
60d	1	+0.00%	+8.77%	+5.05%	+3.71%	+3.71%	—
90d	1	+0.00%	+6.96%	+8.86%	-1.90%	-1.90%	—
180d	1	+0.00%	+17.74%	+14.21%	+3.53%	+3.53%	—
1y	1	+0.00%	+11.20%	-3.62%	+14.81%	+14.81%	—
2y	1	+0.00%	+13.89%	+4.86%	+9.03%	+9.03%	—

How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.

Holdings over time

SMPL · 122,467 shares · as of Nov 8, 2021

Trading cadence · quarterly flow

BUY ● SELL ●

2020

2021

FLOW · 9 buys / 3 sellsCOVERAGE · 5 quarters

Form 4 filings · all activity

COMPANY	TYPE	SHARES	PRICE	VALUE	HELD AFTER	TRADE DATE	FILED	DETAILS
SMPL SIMPLY GOOD FOODS CO	PURCHASEGRANT Stock grant	8,234	—	—	8,234	Nov 8, 2021	Nov 10, 2021 ↗	View →
SMPL SIMPLY GOOD FOODS CO	SALE Chief Mkting Officer, Atkins	6,693	$40.88	$273.6K	115,774	Nov 8, 2021	Nov 10, 2021 ↗	View →
SMPL SIMPLY GOOD FOODS CO	PURCHASEGRANT Stock grant	3,121	—	—	122,467	Nov 8, 2021	Nov 10, 2021 ↗	View →
SMPL SIMPLY GOOD FOODS CO	SALE Chief Mkting Officer, Atkins	30,000	$33.93	$1.02M	119,346	May 18, 2021	May 19, 2021 ↗	View →
SMPL SIMPLY GOOD FOODS CO	PURCHASEGRANT Stock grant	6,420	—	—	149,982	Nov 8, 2020	Dec 9, 2020 ↗	View →
SMPL SIMPLY GOOD FOODS CO	PURCHASEGRANT Stock grant	26,539	—	—	143,562	Nov 8, 2020	Dec 9, 2020 ↗	View →
SMPL SIMPLY GOOD FOODS CO	PURCHASEGRANT Stock grant	18,028	—	—	18,028	Nov 8, 2020	Dec 9, 2020 ↗	View →
SMPL SIMPLY GOOD FOODS CO	PURCHASEGRANT Stock grant	26,539	—	—	143,562	Nov 8, 2020	Nov 10, 2020 ↗	View →
SMPL SIMPLY GOOD FOODS CO	PURCHASE Chief Mkting Officer, Atkins	636	$20.28	$12.9K	150,618	Nov 8, 2020	Nov 10, 2020 ↗	View →
SMPL SIMPLY GOOD FOODS CO	PURCHASEGRANT Stock grant	6,420	—	—	149,982	Nov 8, 2020	Nov 10, 2020 ↗	View →
SMPL SIMPLY GOOD FOODS CO	PURCHASEGRANT Stock grant	18,028	—	—	18,028	Nov 8, 2020	Nov 10, 2020 ↗	View →
SMPL SIMPLY GOOD FOODS CO	SALE Chief Mkting Officer, Atkins	636	$20.28	$12.9K	149,346	Nov 8, 2020	Dec 9, 2020 ↗	View →

Other insiders · SMPL

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About this filer

CIK 0001711514

ROLE

Chief Mkting Officer, Atkins

PRIMARY

SMPL

COMPANIES

ACTIVE SINCE

Nov 2020

MARKETPEEL · /INSIDER/0001711514DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE

C. Scott Parker

The morning brief, before the bell.