MarketPeel
Insider Trading Intelligence
DH

David W. Hass

PRMB
CHIEF FINANCIAL OFFICER · PRIMO BRANDS CORP · CIK 0001706875
FILING MIX · LIFETIME23%/77%
BUYS
3
SELLS
10
TOTAL VALUE
$1.08M
COMPANIES
1
ACTIVE SINCE
Dec 2024
HOLDINGS NOW
363,972
AVG SELL PX
$20.99
TRADE KIND
SHOWING 13 / 13
Trades · vs SPY
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Performance · forward returns vs SPY
1 backtested trades · 8 horizons · 2 pending
Forward-return performance of every backtestable P/S trade by David W. Hass, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+100.00%+0.39%-3.36%+3.74%+3.74%
14d1+100.00%+0.07%-1.17%+1.23%+1.23%
30d1+100.00%+3.94%+0.90%+3.04%+3.04%
60d1+100.00%+16.29%+1.62%+14.67%+14.67%
90d1+100.00%+22.04%+1.60%+20.44%+20.44%
180d1+100.00%+47.77%+8.24%+39.53%+39.53%
1y1(1 pending)
2y1(1 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
PRMB · 363,972 shares · as of Jan 23, 2026
097,004194,009291,013388,01720252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2024
2025
2025
2025
2025
2026
FLOW · 3 buys / 10 sellsCOVERAGE · 6 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
2,719$19.26$52.4K363,972Jan 23, 2026Jan 27, 2026View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
18,052$16.19$292.3K366,691Jan 3, 2026Jan 6, 2026View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
3,274$16.08$52.6K384,743Dec 11, 2025Dec 12, 2025View →
PRMB
PRIMO BRANDS CORP
PURCHASEGRANT
Stock grant
34,605388,017Dec 10, 2025Dec 12, 2025View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
2,682$15.47$41.5K353,412Dec 8, 2025Dec 9, 2025View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
503$15.47$7.8K356,094Dec 7, 2025Dec 9, 2025View →
PRMB
PRIMO BRANDS CORP
PURCHASE
Chief Financial Officer
15,910$15.71$249.9K64,745Nov 11, 2025Nov 12, 2025View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
2,006$32.57$65.3K356,597Jan 23, 2025Jan 27, 2025View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
5,180$31.15$161.4K183,294Dec 28, 2024Dec 31, 2024View →
PRMB
PRIMO BRANDS CORP
PURCHASEGRANT
Stock grant
22,470188,474Dec 11, 2024Dec 13, 2024View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
602$31.10$18.7K166,004Dec 9, 2024Dec 10, 2024View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
3,786$31.10$117.7K166,606Dec 8, 2024Dec 10, 2024View →
PRMB
PRIMO BRANDS CORP
SALE
Chief Financial Officer
508$30.53$15.5K170,392Dec 7, 2024Dec 10, 2024View →
Other insiders · PRMB
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About this filer
CIK 0001706875
ROLE
Chief Financial Officer
PRIMARY
PRMB
COMPANIES
1
ACTIVE SINCE
Dec 2024
MARKETPEEL · /INSIDER/0001706875DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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