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Mark Breitbard

GAP
PRESIDENT & CEO, GAP BRAND · GAP INC · CIK 0001704978
FILING MIX · LIFETIME31%/69%
BUYS
13
SELLS
29
TOTAL VALUE
$13.39M
COMPANIES
1
ACTIVE SINCE
Aug 2024
HOLDINGS NOW
135,884
AVG SELL PX
$23.78
TRADE KIND
SHOWING 42 / 42
Trades · vs SPY
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Performance · forward returns vs SPY
10 backtested trades · 8 horizons · 18 pending
Forward-return performance of every backtestable P/S trade by Mark Breitbard, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d10+20.00%+4.02%-0.44%+4.46%+6.31%—
14d10+20.00%-0.39%-1.67%+1.28%+3.79%—
30d10+60.00%-1.58%+0.35%-1.94%+3.07%—
60d10+60.00%+6.25%+7.62%-1.38%-17.56%—
90d10+60.00%-4.56%+9.14%-13.70%-18.01%—
180d10(4 pending)+33.33%+10.01%+15.38%-5.37%-0.43%—
1y10(4 pending)+33.33%+7.13%+18.73%-11.61%-1.28%—
2y10(10 pending)——————
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
GAP · 135,884 shares · as of Mar 19, 2026
089,176178,352267,527356,70320252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2024
2024
2025
2025
2025
2025
2026
FLOW · 13 buys / 29 sellsCOVERAGE · 7 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
GAP
GAP INC
SALE10b5-1
10b5-1 plan
8,486$23.73$201.4K135,884Mar 19, 2026Mar 19, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
17,275——215,442Mar 18, 2026Mar 19, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
8,789$23.85$209.6K144,370Mar 18, 2026Mar 19, 2026 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
17,275——153,159Mar 18, 2026Mar 19, 2026 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
11,899$24.21$288.1K132,471Mar 18, 2026Mar 23, 2026 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
119,155$23.80$2.84M135,884Mar 17, 2026Mar 18, 2026 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
24,224——267,364Mar 17, 2026Mar 18, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
12,325$23.34$287.7K255,039Mar 17, 2026Mar 18, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
24,224——232,717Mar 17, 2026Mar 18, 2026 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
16,030$23.74$380.6K131,703Mar 16, 2026Mar 16, 2026 ↗View →
GAP
GAP INC
PURCHASEGRANT
Stock grant
225,000——356,703Mar 16, 2026Mar 17, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
113,563$23.24$2.64M243,140Mar 16, 2026Mar 17, 2026 ↗View →
GAP
GAP INC
PURCHASEGRANT
Stock grant
107,441——256,941Mar 16, 2026Mar 17, 2026 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
12,036——152,051Mar 14, 2026Mar 16, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
4,318$23.24$100.4K147,733Mar 14, 2026Mar 16, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
12,036——149,500Mar 14, 2026Mar 16, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
25,000——161,536Mar 13, 2026Mar 13, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
8,970$23.13$207.5K140,015Mar 13, 2026Mar 13, 2026 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
25,000——148,985Mar 13, 2026Mar 13, 2026 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
51,385——85,644May 16, 2025May 19, 2025 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
51,385$13.93$715.8K175,370May 16, 2025May 19, 2025 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
51,385$27.00$1.39M123,985May 16, 2025May 19, 2025 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
9,356$19.47$182.2K123,985Mar 19, 2025Mar 19, 2025 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
7,919$20.10$159.2K136,734Mar 18, 2025Mar 18, 2025 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
17,275——186,536Mar 18, 2025Mar 18, 2025 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
3,393$19.58$66.4K133,341Mar 18, 2025Mar 18, 2025 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
17,275——144,653Mar 18, 2025Mar 18, 2025 ↗View →
GAP
GAP INC
PURCHASEGRANT
Stock grant
72,674——203,811Mar 17, 2025Mar 18, 2025 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
7,730$20.00$154.6K127,378Mar 17, 2025Mar 18, 2025 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
5,283——136,998Mar 15, 2025Mar 17, 2025 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
5,283——131,137Mar 15, 2025Mar 17, 2025 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
1,890$20.13$38.0K135,108Mar 15, 2025Mar 17, 2025 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
12,036——136,420Mar 14, 2025Mar 17, 2025 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
4,306$20.76$89.4K131,715Mar 14, 2025Mar 17, 2025 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
12,036——136,021Mar 14, 2025Mar 17, 2025 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
16,055$20.43$328.0K123,985Mar 14, 2025Mar 17, 2025 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
25,000——148,456Mar 13, 2025Mar 13, 2025 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
25,000——148,985Mar 13, 2025Mar 13, 2025 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
8,945$21.03$188.1K140,040Mar 13, 2025Mar 13, 2025 ↗View →
GAP
GAP INC
PURCHASE
President & CEO, Gap Brand
93,808$6.28$589.1K217,793Aug 23, 2024Aug 26, 2024 ↗View →
GAP
GAP INC
SALE10b5-1
10b5-1 plan
93,808$25.00$2.35M123,985Aug 23, 2024Aug 26, 2024 ↗View →
GAP
GAP INC
SALE
President & CEO, Gap Brand
93,808——0Aug 23, 2024Aug 26, 2024 ↗View →
Other insiders · GAP
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About this filer
CIK 0001704978
ROLE
President & CEO, Gap Brand
PRIMARY
GAP
COMPANIES
1
ACTIVE SINCE
Aug 2024
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