MarketPeel
Insider Trading Intelligence
EK

Elizabeth R. Kelley

CFFI
DIRECTOR · C & F FINANCIAL CORP · CIK 0001704488
FILING MIX · LIFETIME89%/11%
BUYS
8
SELLS
1
TOTAL VALUE
$74.8K
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
4,239
AVG SELL PX
$73.00
TRADE KIND
SHOWING 9 / 9
Trades · vs SPY
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Performance · forward returns vs SPY
1 backtested trades · 8 horizons · 4 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Elizabeth R. Kelley, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+100.00%-3.36%
14d1+100.00%-0.95%
30d1+0.00%+4.70%-0.61%+5.31%+5.31%
60d1+0.00%+7.12%+1.70%+5.42%+5.42%
90d1(1 pending)
180d1(1 pending)
1y1(1 pending)
2y1(1 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
CFFI · 4,239 shares · as of Jul 3, 2026
01,2622,5243,7855,047202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 8 buys / 1 sellsCOVERAGE · 27 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
CFFI
C & F FINANCIAL CORP
PURCHASE
2174,239Jul 3, 2026Jul 7, 2026View →
CFFI
C & F FINANCIAL CORP
SALE
1,025$73.00$74.8K4,022May 13, 2026May 13, 2026View →
CFFI
C & F FINANCIAL CORP
PURCHASEGRANT
Stock grant
4505,047Apr 21, 2026Apr 22, 2026View →
CFFI
C & F FINANCIAL CORP
PURCHASEGRANT
Stock grant
4254,597Apr 15, 2025Apr 16, 2025View →
CFFI
C & F FINANCIAL CORP
PURCHASEGRANT
Stock grant
6004,172Apr 16, 2024Apr 18, 2024View →
CFFI
C & F FINANCIAL CORP
PURCHASEGRANT
Stock grant
5003,572Apr 18, 2023Apr 20, 2023View →
CFFI
C & F FINANCIAL CORP
PURCHASEGRANT
Stock grant
4803,072Feb 15, 2022Feb 17, 2022View →
CFFI
C & F FINANCIAL CORP
PURCHASEGRANT
Stock grant
5502,592Feb 16, 2021Feb 18, 2021View →
CFFI
C & F FINANCIAL CORP
PURCHASEGRANT
Stock grant
4252,042Feb 18, 2020Feb 20, 2020View →
Other insiders · CFFI
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About this filer
CIK 0001704488
ROLE
Director
PRIMARY
CFFI
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001704488DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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