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JF

John Fieldly

CELH
CEO · CELSIUS HOLDINGS, INC. · CIK 0001685586
FILING MIX · LIFETIME34%/66%
BUYS
24
SELLS
46
TOTAL VALUE
$130.08M
COMPANIES
1
ACTIVE SINCE
Oct 2019
HOLDINGS NOW
937,540
AVG SELL PX
$52.93
TRADE KIND
SHOWING 70 / 70
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
22 backtested trades · 8 horizons · 6 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by John Fieldly, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d22+40.91%+0.92%+0.63%+0.29%+0.30%—
14d22+36.36%+2.02%+1.50%+0.52%-0.48%—
30d22+36.36%+1.00%+0.76%+0.24%+2.00%—
60d22+59.09%+1.49%-0.10%+1.59%-1.16%—
90d22+59.09%+8.70%+3.17%+5.52%-2.29%—
180d22+31.82%+14.84%+6.86%+7.98%-0.02%—
1y22(1 pending)+38.10%+30.99%+18.85%+12.14%+31.11%—
2y22(5 pending)+35.29%+46.32%+41.99%+4.33%-35.57%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
CELH · 937,540 shares · as of May 22, 2026
0471,834943,6691,415,5031,887,3372020202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2019
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 24 buys / 46 sellsCOVERAGE · 27 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
Chief Executive Officer
8,475$29.36$248.8K937,540May 22, 2026May 26, 2026 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
1,058$30.16$31.9K929,065May 17, 2026May 18, 2026 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
41,969——930,123Feb 27, 2026Mar 3, 2026 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
12,056$53.61$646.3K888,154Feb 27, 2026Mar 3, 2026 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
6,453$45.74$295.2K900,210Jan 1, 2026Jan 5, 2026 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
18,555——913,965Dec 9, 2025Dec 11, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
7,302$43.21$315.5K906,663Dec 9, 2025Dec 11, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
143,167$51.18$7.33M895,410Aug 7, 2025Aug 8, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
130,803$45.00$5.89M1,038,577Jun 24, 2025Jun 26, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
132,171$43.06$5.69M1,169,380Jun 10, 2025Jun 12, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
1,058$39.39$41.7K1,301,551May 17, 2025May 19, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
2,482$25.69$63.8K1,229,624Mar 1, 2025Mar 4, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
72,985——1,302,609Mar 1, 2025Mar 4, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
10,963$26.34$288.8K1,232,106Jan 1, 2025Jan 3, 2025 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
18,000——1,243,069Dec 23, 2024Dec 26, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
551,421$34.36$18.95M1,261,069Sep 13, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
900,000——0Sep 13, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
Chief Executive Officer
900,000$1.61$1.45M1,887,337Sep 13, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
397,827——0Sep 13, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
Chief Executive Officer
397,827$1.93$767.8K987,337Sep 13, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
11,922——0Sep 12, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
Chief Executive Officer
180,396$1.16$209.3K589,510Sep 12, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
Chief Executive Officer
11,922$14.21$169.4K409,114Sep 12, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
180,396——0Sep 12, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
74,847$32.80$2.45M1,812,490Sep 12, 2024Sep 16, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
14,652——402,958Aug 19, 2024Aug 21, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
5,766$41.56$239.6K397,192Aug 19, 2024Aug 21, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
8,062$93.02$749.9K388,306May 17, 2024May 17, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
119,604$85.07$10.17M380,244Mar 4, 2024Mar 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
18,922——499,848Mar 1, 2024Mar 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
27,334$56.72$1.55M480,926Jan 3, 2024Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
13,842$52.05$720.5K508,260Dec 6, 2023Dec 7, 2023 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
286,158$52.41$15.00M522,102Dec 5, 2023Dec 7, 2023 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
1,873$179.35$335.9K269,420Aug 21, 2023Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
90,000$174.35$15.69M237,478Aug 21, 2023Aug 23, 2023 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
1,873$179.35$335.9K240,489Aug 21, 2023Sep 8, 2023 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
4,884——242,362Aug 1, 2023Aug 31, 2023 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
2,602$93.13$242.3K340,550Jan 2, 2023Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
6,505$93.13$605.8K343,152Jan 2, 2023Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
15,859——327,478Jan 1, 2023Jan 4, 2023 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
70,000$115.55$8.09M311,619Aug 24, 2022Aug 25, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,442——381,619Aug 19, 2022Aug 23, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
617$107.46$66.3K419,657Aug 19, 2022Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
CEO
100,000$1.97$197.0K295,252Aug 12, 2022Aug 16, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
100,000$1.97$197.0K0Aug 12, 2022Aug 16, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
39,868$3.48$138.7K60,132Aug 12, 2022Aug 16, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
CEO
26,666$3.73$99.5K379,177Aug 12, 2022Aug 16, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
CEO
17,391$5.80$100.9K545,252Aug 12, 2022Aug 16, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
CEO
39,868$3.48$138.7K335,120Aug 12, 2022Aug 16, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
26,666$3.73$99.5K123,334Aug 12, 2022Aug 16, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
17,391$5.80$100.9K132,609Aug 12, 2022Aug 16, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
30,000$100.11$3.00M195,252Aug 1, 2022Aug 2, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
25,000$100.00$2.50M225,252Aug 1, 2022Aug 2, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
25,000$96.92$2.42M250,252Aug 1, 2022Aug 2, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
50,000$85.00$4.25M275,252Jul 21, 2022Jul 22, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
50,000$75.00$3.75M325,252Jul 6, 2022Jul 6, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
CEO
90,000$1.05$94.5K375,252May 13, 2022May 18, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
18,000——323,907Jan 1, 2022Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
4,345$75.09$326.3K305,907Jan 1, 2022Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
20,000$75.00$1.50M265,252Dec 27, 2021Jan 4, 2022 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
20,000$75.00$1.50M265,252Dec 27, 2021Dec 29, 2021 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
150,000$62.50$9.38M285,252Jun 14, 2021Jun 15, 2021 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
300,000——1,340,000Jan 1, 2021Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
45,000——480,252Jan 1, 2021Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
877$31.95$28.0K435,252Nov 12, 2020Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
100,000$15.30$1.53M356,666Aug 25, 2020Aug 28, 2020 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASE
CEO
100,000$0.34$34.0K456,666Aug 10, 2020Aug 28, 2020 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
CEO
100,000———Aug 10, 2020Aug 28, 2020 ↗View →
CELH
CELSIUS HOLDINGS, INC.
PURCHASEGRANT
Stock grant
4,129——436,129Jul 30, 2020Jan 5, 2024 ↗View →
CELH
CELSIUS HOLDINGS, INC.
SALE
Chief Executive Officer
18,000$3.33$59.9K432,000Oct 23, 2019Jan 5, 2024 ↗View →
Other insiders · CELH
Loading peer insiders…
About this filer
CIK 0001685586
ROLE
CEO
PRIMARY
CELH
COMPANIES
1
ACTIVE SINCE
Oct 2019
MARKETPEEL · /INSIDER/0001685586DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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