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Lauren Cooks Levitan

ELF
DIRECTOR · E.L.F. BEAUTY, INC. · CIK 0001683786
FILING MIX · LIFETIME33%/67%
BUYS
15
SELLS
31
TOTAL VALUE
$7.49M
COMPANIES
1
ACTIVE SINCE
Aug 2020
HOLDINGS NOW
11,937
AVG SELL PX
$95.78
TRADE KIND
SHOWING 46 / 46
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
21 backtested trades · 8 horizons · 12 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Lauren Cooks Levitan, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d21+52.38%-0.66%+0.40%-1.05%+0.03%—
14d21+42.86%+2.17%+0.47%+1.70%+4.01%—
30d21+14.29%+6.88%+1.67%+5.21%+5.90%—
60d21+52.38%+2.50%+0.48%+2.02%-2.48%—
90d21+42.86%+1.89%+3.06%-1.17%-0.31%—
180d21+47.62%+7.81%+8.97%+2.33%+3.35%—
1y21(2 pending)+47.37%+18.85%+19.38%+8.33%+8.56%—
2y21(10 pending)+63.64%+34.47%+42.73%+15.74%-51.04%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
ELF · 11,937 shares · as of Aug 20, 2026
09,97719,95329,93039,906202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 15 buys / 31 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
1,421——11,937Aug 20, 2026Aug 21, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
1,034$93.15$96.3K10,516Aug 18, 2026Aug 20, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
7,714——0May 28, 2026Jun 1, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
7,714$56.31$434.4K11,550May 28, 2026Jun 1, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
7,714$8.23$63.5K19,264May 28, 2026Jun 1, 2026 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
2,600——7,714Nov 24, 2025Nov 26, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
1,160$71.63$83.1K11,550Nov 24, 2025Nov 26, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
2,600$8.23$21.4K15,310Nov 24, 2025Nov 26, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
2,600$71.71$186.4K12,710Nov 24, 2025Nov 26, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
1,203——12,710Aug 21, 2025Aug 25, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
1,190$118.84$141.4K11,507Aug 14, 2025Aug 18, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,440$118.97$409.3K12,697Aug 14, 2025Aug 18, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,440——10,314Aug 14, 2025Aug 18, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
3,440$8.23$28.3K16,137Aug 14, 2025Aug 18, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,340$115.94$387.2K12,697Jun 4, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
3,340$8.23$27.5K16,037Jun 4, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
1,330$115.95$154.2K12,697Jun 4, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,340——13,754Jun 4, 2025Jun 5, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,430$75.89$260.3K15,497Feb 24, 2025Feb 26, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
3,430$8.23$28.2K18,927Feb 24, 2025Feb 26, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,430——17,094Feb 24, 2025Feb 26, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
1,470$75.90$111.6K14,027Feb 24, 2025Feb 26, 2025 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
2,000$130.04$260.1K15,497Nov 12, 2024Nov 14, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
6,800$130.18$885.3K17,497Nov 12, 2024Nov 14, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
6,800——20,524Nov 12, 2024Nov 14, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
6,800$8.23$56.0K24,297Nov 12, 2024Nov 14, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
821——17,497Aug 22, 2024Aug 26, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
2,642$196.24$518.5K16,676Jun 3, 2024Jun 5, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,726$195.36$727.9K19,318Jun 3, 2024Jun 5, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
3,726$8.23$30.7K23,044Jun 3, 2024Jun 5, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,726——27,324Jun 3, 2024Jun 5, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
2,020$173.30$350.1K19,318Feb 9, 2024Feb 13, 2024 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
2,240$107.07$239.8K21,338Nov 14, 2023Nov 16, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
1,169——23,578Aug 24, 2023Aug 25, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,450——31,050Aug 4, 2023Aug 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
3,450$8.23$28.4K29,159Aug 4, 2023Aug 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,300$130.01$429.0K22,409Aug 4, 2023Aug 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
3,450$129.86$448.0K25,709Aug 4, 2023Aug 8, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
2,500$102.96$257.4K25,709May 31, 2023Jun 2, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
2,974$70.87$210.8K28,209Feb 8, 2023Feb 10, 2023 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
4,500$49.92$224.7K31,183Nov 9, 2022Dec 5, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
3,644——35,683Aug 25, 2022Aug 29, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
7,867$36.75$289.1K32,039Aug 11, 2022Aug 12, 2022 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
4,662——39,906Aug 26, 2021Aug 30, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
4,500$22.40$100.8K35,244Dec 4, 2020Dec 7, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
7,474——39,744Aug 27, 2020Aug 28, 2020 ↗View →
Other insiders · ELF
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About this filer
CIK 0001683786
ROLE
Director
PRIMARY
ELF
COMPANIES
1
ACTIVE SINCE
Aug 2020
MARKETPEEL · /INSIDER/0001683786DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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