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Denise Paulonis

SBH
PRESIDENT & CEO · SALLY BEAUTY HOLDINGS, INC. · CIK 0001683382
FILING MIX · LIFETIME59%/41%
BUYS
40
SELLS
28
TOTAL VALUE
$5.00M
COMPANIES
3
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
93,125
AVG SELL PX
$13.37
TRADE KIND
SHOWING 68 / 68
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
3 backtested trades · 8 horizons · 2 pending
Forward-return performance of every backtestable P/S trade by Denise Paulonis, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d3+66.67%+9.91%+1.90%+8.02%+11.83%—
14d3+66.67%+13.17%+1.33%+11.84%+14.91%—
30d3+66.67%+13.78%+3.62%+10.17%+4.31%—
60d3+66.67%+20.65%+7.03%+13.63%+5.78%—
90d3+66.67%+11.95%+8.19%+3.76%+7.27%—
180d3+66.67%+13.64%+13.53%+0.11%-17.89%—
1y3(1 pending)+50.00%+22.86%+21.67%+1.20%+1.20%—
2y3(1 pending)+50.00%+36.73%+26.74%+9.99%+9.99%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SBH · 0 shares · as of Nov 15, 2025
0190,163380,325570,488760,65020212022202320242025SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 40 buys / 28 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
CAG
CONAGRA BRANDS INC.
PURCHASEGRANT
Stock grant
12,869——36,246Jun 1, 2026Jun 3, 2026 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
24,362——0Nov 15, 2025Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
361,697——760,650Nov 15, 2025Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
76,832——0Nov 15, 2025Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
98,154——98,157Nov 15, 2025Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
32,088——0Nov 15, 2025Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
153,547$14.18$2.18M607,103Nov 15, 2025Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
65,755——0Nov 15, 2025Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
27,255——0Nov 15, 2025Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
242,550——242,550Nov 5, 2025Nov 7, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
57,480——57,480Nov 5, 2025Nov 7, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
76,832——76,832Nov 5, 2025Nov 7, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
40,605——40,605Nov 5, 2025Nov 7, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
32,088——32,088Nov 5, 2025Nov 7, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
4,500$11.74$52.8K366,865Aug 8, 2025Aug 11, 2025 ↗View →
CAG
CONAGRA BRANDS INC.
PURCHASEGRANT
Stock grant
7,517——22,624May 27, 2025May 29, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
69,339——138,679Nov 15, 2024Nov 18, 2025 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
15,084——0Nov 15, 2024Nov 19, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
16,874——0Nov 15, 2024Nov 19, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
110,320$13.41$1.48M362,365Nov 15, 2024Nov 19, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
284,141——472,685Nov 15, 2024Nov 19, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
47,569——0Nov 15, 2024Nov 19, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
65,752——65,755Nov 15, 2024Nov 19, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
40,709——0Nov 15, 2024Nov 19, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
98,153——196,311Nov 15, 2024Nov 19, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
47,569——47,569Nov 6, 2024Nov 8, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
43,639——43,639Nov 6, 2024Nov 8, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
24,362——24,362Nov 6, 2024Nov 8, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
15,084——15,084Nov 6, 2024Nov 8, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
208,018——208,018Nov 6, 2024Nov 8, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
28,282——0Oct 1, 2024Oct 2, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
28,282——199,108Oct 1, 2024Oct 2, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
10,564$13.49$142.5K188,544Oct 1, 2024Oct 2, 2024 ↗View →
CAG
CONAGRA BRANDS INC.
PURCHASEGRANT
Stock grant
5,857——14,867May 28, 2024May 30, 2024 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
4,000$11.29$45.2K170,826Dec 12, 2023Dec 13, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
40,709——141,292Nov 15, 2023Nov 17, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
65,752——131,507Nov 15, 2023Nov 17, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
40,709——40,709Nov 15, 2023Nov 17, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
40,218$9.11$366.4K166,826Nov 15, 2023Nov 17, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
65,752——207,044Nov 15, 2023Nov 17, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
27,255——27,255Nov 1, 2023Nov 3, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
294,464——294,464Nov 1, 2023Nov 3, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
16,874——16,874Nov 1, 2023Nov 3, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
28,281——28,282Oct 1, 2023Oct 3, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
10,563$8.38$88.5K100,583Oct 1, 2023Oct 3, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
28,281——111,146Oct 1, 2023Oct 3, 2023 ↗View →
CAG
CONAGRA BRANDS INC.
PURCHASEGRANT
Stock grant
4,871$34.29$167.0K8,852May 30, 2023Jun 1, 2023 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
40,708——81,418Nov 15, 2022Nov 17, 2022 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
40,708——92,778Nov 15, 2022Nov 17, 2022 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
9,913$12.53$124.2K82,865Nov 15, 2022Nov 17, 2022 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
197,259——197,259Nov 2, 2022Nov 3, 2022 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
28,281——56,563Oct 1, 2022Oct 4, 2022 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
6,887$12.60$86.8K52,070Oct 1, 2022Oct 4, 2022 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
28,281——58,957Oct 1, 2022Oct 4, 2022 ↗View →
CAG
CONAGRA BRANDS INC.
PURCHASEGRANT
Stock grant
3,981——3,981Sep 1, 2022Sep 1, 2022 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
President & CEO
15,401——34,427Nov 15, 2021Nov 17, 2021 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
15,401——0Nov 15, 2021Nov 17, 2021 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
President & CEO
3,751$20.34$76.3K30,676Nov 15, 2021Nov 17, 2021 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
122,126——122,126Nov 3, 2021Nov 5, 2021 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
125,343——125,343Oct 1, 2021Oct 5, 2021 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
84,844——84,844Oct 1, 2021Oct 5, 2021 ↗View →
SFM
SPROUTS FARMERS MARKET, INC.
PURCHASEGRANT
Stock grant
9,188——56,879Mar 16, 2021Mar 18, 2021 ↗View →
SFM
SPROUTS FARMERS MARKET, INC.
SALE
Chief Financial Officer
8,359$23.17$193.7K47,691Mar 10, 2021Mar 12, 2021 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
SALE
8,408——0Nov 15, 2020Nov 17, 2020 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASE
8,408——19,026Nov 15, 2020Nov 17, 2020 ↗View →
SBH
SALLY BEAUTY HOLDINGS, INC.
PURCHASEGRANT
Stock grant
15,401——15,401Nov 4, 2020Nov 6, 2020 ↗View →
SFM
SPROUTS FARMERS MARKET, INC.
PURCHASEGRANT
Stock grant
33,468——33,468Mar 9, 2020Mar 11, 2020 ↗View →
SFM
SPROUTS FARMERS MARKET, INC.
PURCHASEGRANT
Stock grant
56,050——56,050Mar 9, 2020Mar 11, 2020 ↗View →
Other insiders · SBH
Loading peer insiders…
About this filer
CIK 0001683382
ROLE
President & CEO
PRIMARY
SBH
COMPANIES
3
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001683382DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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