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WC

William B. Cyr

FRPT
CHIEF EXECUTIVE OFFICER · FRESHPET, INC. · CIK 0001680803
FILING MIX · LIFETIME34%/66%
BUYS
34
SELLS
67
TOTAL VALUE
$19.88M
COMPANIES
2
ACTIVE SINCE
Dec 2020
HOLDINGS NOW
86,665
AVG SELL PX
$49.82
TRADE KIND
SHOWING 101 / 101
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
9 backtested trades · 8 horizons · 31 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by William B. Cyr, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d9+0.00%+0.91%+0.05%+0.86%+2.22%—
14d9+0.00%+0.52%+0.02%-11.36%-11.36%—
30d9+0.00%-2.28%-0.26%-2.02%+3.85%—
60d9+0.00%+1.00%+1.30%-0.30%+7.00%—
90d9(7 pending)+0.00%-33.17%-6.35%-9.74%-9.74%—
180d9(8 pending)+0.00%-41.75%-12.85%-28.91%-28.91%—
1y9(8 pending)+0.00%-38.15%-11.01%-27.14%-27.14%—
2y9(8 pending)+0.00%-36.31%+2.11%-38.42%-38.42%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
FRPT · 62,435 shares · as of May 22, 2026
0170,033340,066510,098680,131202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 34 buys / 67 sellsCOVERAGE · 23 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
10,436——24,230Jun 10, 2026Jun 12, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
9,030$10.23$92.4K62,435May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,593$51.18$81.5K56,121May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
13,215$50.51$667.5K253,739May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
4,620——27,280May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
7,981——47,114May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
62,369$10.23$638.0K266,954May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
9,030——53,320May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
4,620$10.23$47.3K26,488May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
7,981$10.23$81.6K57,714May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
29,280$51.26$1.50M224,459May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,803$51.18$92.3K60,632May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
923$51.18$47.2K25,565May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
62,369——368,286May 22, 2026May 27, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
999$47.52$47.5K21,868May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
4,620$10.23$47.3K22,867May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
7,981$10.23$81.6K51,458May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
9,030$10.23$92.4K55,356May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
62,369——430,655May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
7,981——55,095May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
4,620——31,900May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
9,030——62,350May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
62,369$10.23$638.0K247,492May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
42,907$47.92$2.06M204,585May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,951$47.52$92.7K53,405May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,725$47.52$82.0K49,733May 20, 2026May 22, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,656$50.04$82.9K43,477May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
7,981$10.23$81.6K45,133May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
7,981——63,076May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
4,620——36,520May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
7,513$50.36$378.4K186,432May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
62,369——493,024May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
9,030——71,380May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
9,030$10.23$92.4K48,200May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
62,369$10.23$638.0K227,815May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
959$50.04$48.0K18,247May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,874$50.04$93.8K46,326May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,309$51.32$67.2K185,123May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
32,344$48.46$1.57M195,471May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,526$49.09$74.9K193,945May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
4,620$10.23$47.3K19,206May 18, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,657$49.09$81.3K37,152May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
6,104$48.44$295.7K202,035May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
7,981$10.23$81.6K38,809May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
9,030$10.23$92.4K41,044May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,874$49.09$92.0K39,170May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
4,620——41,140May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
7,981——71,057May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
9,030——80,410May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
62,369——555,393May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
959$49.09$47.1K14,586May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
300$49.85$15.0K165,446May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
62,369$10.23$638.0K208,139May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
36,289$49.46$1.79M165,746May 15, 2026May 19, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
4,620$10.23$47.3K15,545May 15, 2026May 19, 2026 ↗View →
VITL
VITAL FARMS, INC.
PURCHASE
6,000$8.52$51.1K13,794May 14, 2026May 18, 2026 ↗View →
VITL
VITAL FARMS, INC.
PURCHASE
6,000$8.52$51.1K13,794May 14, 2026May 21, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
3,691$50.32$185.7K145,965May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,594$50.63$80.7K30,828May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,804$50.63$91.3K32,014May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
4,620$10.23$47.3K11,848May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
62,369——617,762May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
923$50.63$46.7K10,925May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
4,620——45,760May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
7,981——79,038May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
9,030$10.23$92.4K33,818May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
31,178$48.51$1.51M157,089May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
9,030——89,440May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
7,981$10.23$81.6K32,422May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
7,433$49.26$366.1K149,656May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
195$51.07$10.0K145,770May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
62,369$10.23$638.0K188,267May 13, 2026May 15, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,540$52.73$81.2K24,441May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
22,290$49.97$1.11M145,936May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
62,369$10.23$638.0K168,226May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
62,369——680,131May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
744$51.74$38.5K127,570May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
892$52.73$47.0K7,228May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
7,981——87,019May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
9,030——98,470May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
4,620——50,380May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,672$52.79$88.3K125,898May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
1,742$52.72$91.8K24,788May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
4,620$10.23$47.3K8,120May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
7,981$10.23$81.6K25,981May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
9,030$10.23$92.4K26,530May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE10b5-1
10b5-1 plan
17,622$50.96$898.0K128,314May 11, 2026May 13, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
2,508$76.60$192.1K105,857Mar 15, 2026Mar 17, 2026 ↗View →
FRPT
FRESHPET, INC.
PURCHASEGRANT
Stock grant
23,688——108,365Mar 10, 2026Mar 12, 2026 ↗View →
VITL
VITAL FARMS, INC.
PURCHASE
4,750$20.70$98.3K7,794Mar 2, 2026Mar 4, 2026 ↗View →
FRPT
FRESHPET, INC.
SALE
Chief Executive Officer
2,874$60.15$172.9K84,677Jan 3, 2026Jan 6, 2026 ↗View →
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
3,044——3,044Jul 1, 2025Jul 3, 2025 ↗View →
FRPT
FRESHPET, INC.
PURCHASEGRANT
Stock grant
21,484——87,551Mar 11, 2025Mar 13, 2025 ↗View →
FRPT
FRESHPET, INC.
PURCHASEGRANT
Stock grant
177,025——177,025Feb 10, 2025Mar 3, 2025 ↗View →
FRPT
FRESHPET, INC.
PURCHASEGRANT
Stock grant
27,716——66,067Jan 3, 2025Jan 7, 2025 ↗View →
FRPT
FRESHPET, INC.
SALEGRANT
Gift
18,000——3,500Dec 13, 2024Dec 17, 2024 ↗View →
FRPT
FRESHPET, INC.
SALEGRANT
Gift
1,819——38,351Nov 13, 2024Nov 14, 2024 ↗View →
FRPT
FRESHPET, INC.
SALEGRANT
Gift
15,681——40,170Nov 12, 2024Nov 14, 2024 ↗View →
FRPT
FRESHPET, INC.
SALEGRANT
Gift
21,500——55,851Nov 12, 2024Nov 14, 2024 ↗View →
FRPT
FRESHPET, INC.
PURCHASE
Chief Executive Officer
1,819$109.91$199.9K77,351Nov 26, 2021Nov 30, 2021 ↗View →
FRPT
FRESHPET, INC.
SALEGRANT
Stock grant
68,360——68,360Dec 24, 2020Dec 29, 2020 ↗View →
Other insiders · FRPT
Loading peer insiders…
About this filer
CIK 0001680803
ROLE
Chief Executive Officer
PRIMARY
FRPT
COMPANIES
2
ACTIVE SINCE
Dec 2020
MARKETPEEL · /INSIDER/0001680803DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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