MarketPeel
Insider Trading Intelligence
Pricing
…
JM

John Murphy

KO
PRESIDENT AND CFO · COCA COLA CO · CIK 0001677318
FILING MIX · LIFETIME47%/53%
BUYS
24
SELLS
27
TOTAL VALUE
$121.09M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
432,400
AVG SELL PX
$67.16
TRADE KIND
SHOWING 51 / 51
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
9 backtested trades · 8 horizons · 8 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by John Murphy, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d9+66.67%-1.63%+1.19%-2.82%-1.79%—
14d9+77.78%-0.35%+1.13%-1.47%-1.10%—
30d9+55.56%-0.63%+1.56%-2.19%-3.06%—
60d9+55.56%-0.38%+3.62%-4.00%-6.97%—
90d9+44.44%-0.20%+3.48%-3.70%-2.06%—
180d9(2 pending)+42.86%+1.35%+9.28%-7.93%-13.57%—
1y9(2 pending)+14.29%+8.97%+15.93%-6.96%-12.64%—
2y9(4 pending)+20.00%+12.98%+25.02%-12.05%-18.89%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
KO · 432,400 shares · as of Jul 31, 2026
0127,497254,994382,490509,987202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 24 buys / 27 sellsCOVERAGE · 27 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
KO
COCA COLA CO
PURCHASE
President and CFO
152,483$44.48$6.78M432,400Jul 31, 2026Aug 2, 2026 ↗View →
KO
COCA COLA CO
SALE
President and CFO
152,483$87.31$13.31M279,917Jul 31, 2026Aug 2, 2026 ↗View →
KO
COCA COLA CO
SALE
President and CFO
152,483——0Jul 31, 2026Aug 2, 2026 ↗View →
KO
COCA COLA CO
SALE
President and CFO
72,449$80.52$5.83M279,917Mar 2, 2026Mar 2, 2026 ↗View →
KO
COCA COLA CO
SALE
President and CFO
58,184$80.50$4.68M352,366Feb 27, 2026Mar 2, 2026 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
226,595——226,595Feb 26, 2026Feb 27, 2026 ↗View →
KO
COCA COLA CO
SALE
President and CFO
99,437$80.42$8.00M410,550Feb 25, 2026Feb 27, 2026 ↗View →
KO
COCA COLA CO
PURCHASE
President and CFO
99,437$40.89$4.07M509,987Feb 25, 2026Feb 27, 2026 ↗View →
KO
COCA COLA CO
SALE
President and CFO
99,437——0Feb 25, 2026Feb 27, 2026 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
130,633——410,550Feb 19, 2026Feb 23, 2026 ↗View →
KO
COCA COLA CO
SALEGRANT
Gift
33,000——0Oct 29, 2025Oct 31, 2025 ↗View →
KO
COCA COLA CO
SALE
President and CFO
38,751$72.09$2.79M255,418May 7, 2025May 8, 2025 ↗View →
KO
COCA COLA CO
PURCHASE
President and CFO
38,751$43.52$1.69M294,169May 7, 2025May 8, 2025 ↗View →
KO
COCA COLA CO
SALE
President and CFO
49,907$72.09$3.60M205,511May 7, 2025May 8, 2025 ↗View →
KO
COCA COLA CO
SALE
President and CFO
38,751——0May 7, 2025May 8, 2025 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
261,466——261,466Feb 27, 2025Feb 28, 2025 ↗View →
KO
COCA COLA CO
SALE
President and CFO
36,529$70.07$2.56M255,415Feb 20, 2025Feb 22, 2025 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
86,436——291,944Feb 20, 2025Feb 22, 2025 ↗View →
KO
COCA COLA CO
PURCHASE
President and CFO
57,298$41.89$2.40M187,306May 9, 2024May 10, 2024 ↗View →
KO
COCA COLA CO
SALE
President and CFO
57,298——0May 9, 2024May 10, 2024 ↗View →
KO
COCA COLA CO
SALE
President and CFO
57,298$62.91$3.60M130,008May 9, 2024May 10, 2024 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
271,517——271,517Feb 28, 2024Mar 11, 2024 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
271,517——271,517Feb 28, 2024Feb 29, 2024 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
147,848——193,784Feb 15, 2024Feb 20, 2024 ↗View →
KO
COCA COLA CO
SALE
President and CFO
63,776$59.29$3.78M130,008Feb 15, 2024Feb 20, 2024 ↗View →
KO
COCA COLA CO
PURCHASE
President and CFO
156,290$37.21$5.81M385,120Aug 2, 2023Aug 3, 2023 ↗View →
KO
COCA COLA CO
SALE
President and CFO
156,290$62.10$9.71M228,830Aug 2, 2023Aug 3, 2023 ↗View →
KO
COCA COLA CO
SALE
President and CFO
156,290——0Aug 2, 2023Aug 3, 2023 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
285,225——285,225Feb 27, 2023Mar 1, 2023 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
44,354——304,850Feb 16, 2023Feb 21, 2023 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
129,734——260,496Feb 16, 2023Feb 21, 2023 ↗View →
KO
COCA COLA CO
SALE
President and CFO
76,020$59.59$4.53M228,830Feb 16, 2023Feb 21, 2023 ↗View →
KO
COCA COLA CO
PURCHASE
Executive VP & CFO
101,594$37.61$3.82M284,837Mar 4, 2022Mar 7, 2022 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
101,594——0Mar 4, 2022Mar 7, 2022 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
154,080$62.29$9.60M130,757Mar 4, 2022Mar 7, 2022 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
76,510——217,750Feb 17, 2022Feb 20, 2022 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
227,464——227,464Feb 17, 2022Feb 20, 2022 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
34,507$60.90$2.10M183,243Feb 17, 2022Feb 20, 2022 ↗View →
KO
COCA COLA CO
PURCHASE
Executive VP & CFO
115,896$34.35$3.98M257,136Jan 4, 2022Jan 6, 2022 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
115,896$60.04$6.96M141,240Jan 4, 2022Jan 6, 2022 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
115,896——0Jan 4, 2022Jan 6, 2022 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
26,016$50.11$1.30M141,235Feb 20, 2021Feb 23, 2021 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
11,858$50.13$594.4K167,251Feb 18, 2021Feb 21, 2021 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
32,933——179,109Feb 18, 2021Feb 21, 2021 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
184,866——184,866Feb 18, 2021Feb 21, 2021 ↗View →
KO
COCA COLA CO
PURCHASE
Executive VP & CFO
112,400$32.00$3.60M258,574Nov 2, 2020Nov 4, 2020 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
112,400$48.78$5.48M146,174Nov 2, 2020Nov 4, 2020 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
112,400——0Nov 2, 2020Nov 4, 2020 ↗View →
KO
COCA COLA CO
SALE
Executive VP & CFO
8,422$59.78$503.5K146,171Feb 21, 2020Feb 24, 2020 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
162,217——162,217Feb 20, 2020Feb 24, 2020 ↗View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
57,683——154,593Feb 20, 2020Feb 24, 2020 ↗View →
Other insiders · KO
Loading peer insiders…
About this filer
CIK 0001677318
ROLE
President and CFO
PRIMARY
KO
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001677318DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback