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Insider Trading Intelligence
Pricing
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NW

Noel Bertram Watson

LZ
CHIEF FINANCIAL OFFICER · LEGALZOOM.COM, INC. · CIK 0001669081
FILING MIX · LIFETIME30%/70%
BUYS
21
SELLS
49
TOTAL VALUE
$15.21M
COMPANIES
2
ACTIVE SINCE
Jun 2021
HOLDINGS NOW
2,026,378
AVG SELL PX
$10.53
TRADE KIND
SHOWING 70 / 70
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
29 backtested trades · 8 horizons · 26 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Noel Bertram Watson, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d29+51.72%-0.25%+0.30%-0.55%-0.72%—
14d29+79.31%-3.08%+0.07%-3.16%-4.70%—
30d29+68.97%-4.96%-0.76%-4.20%-5.92%—
60d29+51.72%+1.78%+2.40%-0.61%-2.29%—
90d29+58.62%+0.51%+2.50%-1.99%-10.26%—
180d29(2 pending)+62.96%+1.21%+5.68%-4.47%-17.89%—
1y29(6 pending)+47.83%-1.07%+12.55%-13.62%-12.73%—
2y29(18 pending)+90.91%-24.87%+32.43%-57.30%-59.09%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
LZ · 1,990,302 shares · as of Jul 9, 2026
0534,3371,068,6741,603,0112,137,34820222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 21 buys / 49 sellsCOVERAGE · 22 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
51,545$7.21$371.6K1,990,302Jul 9, 2026Jul 13, 2026 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE10b5-1
10b5-1 plan
15,000$6.45$96.8K2,041,847May 18, 2026May 19, 2026 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
82,501$6.00$495.0K2,056,847May 15, 2026May 19, 2026 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
2,000$65.00$130.0K36,076May 13, 2026May 14, 2026 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
2,000$55.00$110.0K38,076Apr 14, 2026Apr 16, 2026 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
656,488——2,137,348Mar 7, 2026Mar 10, 2026 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE10b5-1
10b5-1 plan
15,000$6.96$104.4K1,480,860Feb 18, 2026Feb 19, 2026 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
55,722$6.87$382.8K1,495,860Feb 15, 2026Feb 18, 2026 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
3,579——40,076Dec 15, 2025Dec 17, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE10b5-1
10b5-1 plan
15,000$9.56$143.5K1,551,582Nov 18, 2025Nov 18, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
318,901$10.01$3.19M1,566,582Nov 15, 2025Nov 18, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
208,031——1,884,457Sep 17, 2025Sep 18, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
208,031——1,144,172Sep 17, 2025Sep 18, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE10b5-1
10b5-1 plan
27,319$11.07$302.5K1,676,426Aug 25, 2025Aug 26, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE10b5-1
10b5-1 plan
18,136$11.03$200.1K1,703,745Aug 22, 2025Aug 26, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE10b5-1
10b5-1 plan
15,000$10.81$162.1K1,721,881Aug 18, 2025Aug 19, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
56,216$10.72$602.6K1,736,881Aug 15, 2025Aug 19, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
48,516$8.97$435.2K1,793,097Jul 9, 2025Jul 10, 2025 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
1,271$60.50$76.9K37,726Jun 16, 2025Jun 17, 2025 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
1,229$61.23$75.3K36,497Jun 16, 2025Jun 17, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
56,213$9.20$517.2K1,841,613May 15, 2025May 16, 2025 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
500$43.56$21.8K40,997Mar 17, 2025Mar 19, 2025 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
535$44.74$23.9K40,462Mar 17, 2025Mar 19, 2025 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
767$46.70$35.8K39,495Mar 17, 2025Mar 19, 2025 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
498$47.73$23.8K38,997Mar 17, 2025Mar 19, 2025 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
200$45.73$9.1K40,262Mar 17, 2025Mar 19, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASE
Chief Operating Officer & CFO
312,047——1,895,826Feb 23, 2025Feb 25, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
312,047——1,352,203Feb 23, 2025Feb 25, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
25,908$9.18$237.8K1,583,779Feb 15, 2025Feb 19, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
51,460$9.23$475.0K1,609,687Feb 6, 2025Feb 10, 2025 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
300,120——1,661,147Feb 6, 2025Feb 10, 2025 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
1,000$72.53$72.5K41,997Dec 16, 2024Dec 18, 2024 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
500$73.11$36.6K41,497Dec 16, 2024Dec 18, 2024 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
600$71.57$42.9K42,997Dec 16, 2024Dec 18, 2024 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
400$70.27$28.1K43,597Dec 16, 2024Dec 18, 2024 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
3,015——43,997Dec 10, 2024Dec 12, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
416,063——416,063Nov 15, 2024Nov 19, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
41,983$7.73$324.5K944,964Nov 15, 2024Nov 19, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
416,063——1,361,027Nov 15, 2024Nov 19, 2024 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
2,500$42.44$106.1K40,982Sep 13, 2024Sep 16, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
86,206——986,947Aug 19, 2024Aug 19, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Operating Officer & CFO
39,253$5.66$222.2K900,741Aug 15, 2024Aug 19, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
191,082——939,994Jul 9, 2024Jul 10, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE10b5-1
10b5-1 plan
25,000$9.44$236.0K748,912May 16, 2024May 17, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
39,253$9.49$372.5K771,912May 15, 2024May 17, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
206,881——811,165Mar 8, 2024Mar 11, 2024 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
56,411$10.76$607.0K604,284Feb 15, 2024Feb 15, 2024 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
5,186——43,482Dec 4, 2023Dec 6, 2023 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE10b5-1
10b5-1 plan
25,000$11.17$279.3K660,695Nov 16, 2023Nov 17, 2023 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
24,403$11.31$276.0K685,695Nov 15, 2023Nov 17, 2023 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
31,705$12.46$395.0K710,098Aug 15, 2023Aug 17, 2023 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
21,968$10.65$234.0K741,803May 15, 2023May 17, 2023 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
244,798——761,771Mar 18, 2023Mar 21, 2023 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
611,995——611,995Mar 18, 2023Mar 21, 2023 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
38,893$8.42$327.4K516,973Mar 3, 2023Mar 7, 2023 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
16,708——38,296Dec 6, 2022Dec 8, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
18,876$9.01$170.1K555,866Nov 17, 2022Nov 18, 2022 ↗View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
21,588——21,588Sep 1, 2022Sep 6, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
78,554——574,742Aug 18, 2022Aug 19, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
23,643$11.47$271.1K496,188Aug 17, 2022Aug 19, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
17,623$11.66$205.4K519,831May 19, 2022May 20, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
14,199$11.36$161.3K537,454May 18, 2022May 20, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
155,279——549,794Mar 26, 2022Mar 28, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
388,197——388,197Mar 26, 2022Mar 28, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
19,800$14.98$296.5K395,182Feb 22, 2022Feb 23, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
12,023$16.00$192.4K414,982Feb 18, 2022Feb 18, 2022 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
69,466$15.65$1.09M427,005Dec 15, 2021Dec 16, 2021 ↗View →
LZ
LEGALZOOM.COM, INC.
SALE
Chief Financial Officer
57,825$17.93$1.04M495,804Dec 2, 2021Dec 6, 2021 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
111,160——111,160Jun 29, 2021Jul 1, 2021 ↗View →
LZ
LEGALZOOM.COM, INC.
PURCHASEGRANT
Stock grant
44,464——553,629Jun 29, 2021Jul 1, 2021 ↗View →
Other insiders · LZ
Loading peer insiders…
About this filer
CIK 0001669081
ROLE
Chief Financial Officer
PRIMARY
LZ
COMPANIES
2
ACTIVE SINCE
Jun 2021
MARKETPEEL · /INSIDER/0001669081DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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