MarketPeel
Insider Trading Intelligence
PF

Paul Fipps

NOW
PRESIDENT, GLOBAL CUSTOMER OPS · SERVICENOW, INC. · CIK 0001667422
FILING MIX · LIFETIME35%/65%
BUYS
53
SELLS
98
TOTAL VALUE
$5.87M
COMPANIES
3
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
416,389
AVG SELL PX
$184.02
TRADE KIND
SHOWING 151 / 151
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
5 backtested trades · 8 horizons · 15 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Paul Fipps, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d5+60.00%+1.03%+1.16%-0.14%-1.38%
14d5+0.00%+7.99%+0.84%+6.82%+4.08%
30d5+20.00%+5.93%-0.56%+6.49%+5.99%
60d5(1 pending)+75.00%-9.29%+4.47%-13.76%-12.97%
90d5(1 pending)+100.00%-15.13%+5.02%-24.83%-24.22%
180d5(3 pending)+100.00%-42.60%+9.73%-52.33%-52.33%
1y5(5 pending)
2y5(5 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
NOW · 12,071.88 shares · as of May 18, 2026
016,80633,61350,41967,2252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 53 buys / 98 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
NOW
SERVICENOW, INC.
SALE10b5-1
10b5-1 plan
1,048$98.51$103.2K12,071.88May 18, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
5,60261,623May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
376$95.07$35.7K9,091.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
3408,483.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
136$95.07$12.9K8,347.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3001,495May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
2,237$95.07$212.7K13,119.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
5,60215,356.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
9406,590May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
120$95.07$11.4K8,527.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
1,10510,196.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
1,1058,860May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3401,025May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
442$95.07$42.0K9,754.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
3008,647.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
9409,467.88May 15, 2026May 18, 2026View →
NOW
SERVICENOW, INC.
SALE10b5-1
10b5-1 plan
151$90.47$13.7K8,143.88May 8, 2026May 12, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
708,322.88May 7, 2026May 11, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3202,280May 7, 2026May 11, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
28$93.59$2.6K8,294.88May 7, 2026May 11, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
128$93.59$12.0K8,252.88May 7, 2026May 11, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
70650May 7, 2026May 11, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
3208,380.88May 7, 2026May 11, 2026View →
NOW
SERVICENOW, INC.
SALE10b5-1
10b5-1 plan
3,696$101.77$376.1K8,060.88Feb 23, 2026Feb 25, 2026View →
NOW
SERVICENOW, INC.
SALE10b5-1
10b5-1 plan
9,641$105.93$1.02M11,756.88Feb 18, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
67,22567,225Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
30015,830.88Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3,781$105.91$400.4K21,397.88Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3401,365Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
34015,666.88Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
9,4680Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
136$105.91$14.4K15,530.88Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3001,795Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
9,46825,178.88Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
120$105.91$12.7K15,710.88Feb 17, 2026Feb 19, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
444$107.08$47.5K7,274.88Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
378$107.08$40.5K6,608.88Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
1,1109,965Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
1,1107,718.88Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
9456,986.88Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
9457,530Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
6,8210Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
6,82118,050.88Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
1,844$107.08$197.5K11,229.88Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
5,79913,073.88Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
2,724$107.08$291.7K15,326.88Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
5,7990Feb 13, 2026Feb 18, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
2056,105.88Feb 12, 2026Feb 13, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
2050Feb 12, 2026Feb 13, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
64$103.29$6.6K6,041.88Feb 12, 2026Feb 13, 2026View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
4,7339,468Feb 9, 2026Feb 11, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3302,600Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
6851,830Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
84$100.74$8.5K5,844.88Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
19$100.74$1.9K5,900.88Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
842$100.74$84.8K5,084.88Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
75720Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
171$100.74$17.2K5,598.88Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
6855,769.88Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
3,1005,926.88Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3,1008,250Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
755,919.88Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
3305,928.88Feb 6, 2026Feb 10, 2026View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
6,8216,821Feb 3, 2026Feb 5, 2026View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
5,7995,799Feb 3, 2026Feb 5, 2026View →
NTAP
NETAPP, INC.
PURCHASEGRANT
Stock grant
2,6462,646Jan 14, 2026Jan 15, 2026View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
305$817.55$249.4K540.576Nov 18, 2025Nov 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
28$835.79$23.4K810.576Nov 17, 2025Nov 19, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
59869.576Nov 17, 2025Nov 19, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
68838.576Nov 17, 2025Nov 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
68341Nov 17, 2025Nov 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
24$835.79$20.1K845.576Nov 17, 2025Nov 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
59419Nov 17, 2025Nov 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
1881,695Nov 14, 2025Nov 18, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
89$850.43$75.7K770.576Nov 14, 2025Nov 18, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
76$850.43$64.6K638.576Nov 14, 2025Nov 18, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
188714.576Nov 14, 2025Nov 18, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
221859.576Nov 14, 2025Nov 18, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
2212,215Nov 14, 2025Nov 18, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
17$864.04$14.7K526.576Nov 12, 2025Nov 14, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
41543.576Nov 12, 2025Nov 14, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
4141Nov 12, 2025Nov 14, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
64586Nov 7, 2025Nov 12, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
26$861.87$22.4K494.576Nov 7, 2025Nov 12, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
6$861.87$5.2K502.576Nov 7, 2025Nov 12, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
14508.576Nov 7, 2025Nov 12, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
64520.576Nov 7, 2025Nov 12, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
14159Nov 7, 2025Nov 12, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
1,452.424$895.06$1.30M456.576Aug 20, 2025Aug 21, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
379$867.24$328.7K1,589Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
60478Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
2211,998Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
89$867.24$77.2K1,909Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
1881,883Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
24$867.24$20.8K1,665Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
2212,436Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
9461,968Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
68409Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
76$867.24$65.9K1,777Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
1881,853Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
681,657Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
28$867.24$24.3K1,629Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
601,689Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
946947Aug 15, 2025Aug 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
4182Aug 12, 2025Aug 14, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
411,039Aug 12, 2025Aug 14, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
17$853.43$14.5K1,022Aug 12, 2025Aug 14, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
136503Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
1361,007Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3092,270Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
14$874.12$12.2K990Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
141,004Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
331,004Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
6$874.12$5.2K998Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
124$874.12$108.4K871Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
3092,579Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
33985Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
14173Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
33683Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
33650Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
124$874.12$108.4K686Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
309995Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
55$874.12$48.1K952Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
14$874.12$12.2K971Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
309810Aug 7, 2025Aug 11, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
60519May 16, 2025May 20, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
68477May 16, 2025May 20, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
24$1,040.18$25.0K495May 16, 2025May 20, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
68487May 16, 2025May 20, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
28$1,040.18$29.1K459May 16, 2025May 20, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
60538May 16, 2025May 20, 2025View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
2,6572,657May 15, 2025May 19, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
188495May 15, 2025May 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
76$1,035.18$78.7K419May 15, 2025May 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
1882,071May 15, 2025May 19, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
41123May 12, 2025May 14, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
41324May 12, 2025May 14, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
17$1,015.60$17.3K307May 12, 2025May 14, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
294354May 7, 2025May 9, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
118$983.29$116.0K236May 7, 2025May 9, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
64716May 7, 2025May 9, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
15187May 7, 2025May 9, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
6$983.29$5.9K283May 7, 2025May 9, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
26$983.29$25.6K274May 7, 2025May 9, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
64300May 7, 2025May 9, 2025View →
NOW
SERVICENOW, INC.
PURCHASE
President, Global Customer Ops
15289May 7, 2025May 9, 2025View →
NOW
SERVICENOW, INC.
SALE
President, Global Customer Ops
2940May 7, 2025May 9, 2025View →
UAA
UNDER ARMOUR, INC.
SALE
Chief Experience Officer
4,066401,671.54Aug 15, 2020Aug 18, 2020View →
UAA
UNDER ARMOUR, INC.
PURCHASEGRANT
Stock grant
36,722404,900.337May 27, 2020May 29, 2020View →
UAA
UNDER ARMOUR, INC.
SALE
Chief Experience Officer
33,925367,398.166Feb 15, 2020Feb 18, 2020View →
UAA
UNDER ARMOUR, INC.
PURCHASEGRANT
Stock grant
41,309401,323.166Feb 13, 2020Feb 18, 2020View →
Other insiders · NOW
Loading peer insiders…
About this filer
CIK 0001667422
ROLE
President, Global Customer Ops
PRIMARY
NOW
COMPANIES
3
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001667422DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback