MarketPeel
Insider Trading Intelligence
Pricing
…
MB

Mary Lou Burke

BFAM
COO NORTH AMERICA CENTER OPS · BRIGHT HORIZONS FAMILY SOLUTIONS INC. · CIK 0001661892
FILING MIX · LIFETIME26%/74%
BUYS
25
SELLS
71
TOTAL VALUE
$20.95M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
33,845
AVG SELL PX
$132.95
TRADE KIND
SHOWING 96 / 96
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
52 backtested trades · 8 horizons · 22 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Mary Lou Burke, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d52+80.77%-2.87%+0.31%-3.18%-1.99%-5.40
14d52+63.46%-3.13%+1.08%-4.21%-3.54%-4.14
30d52+57.69%-3.16%+2.02%-5.18%-3.84%-3.74
60d52+55.77%-1.90%+5.09%-6.99%-6.44%-4.11
90d52+67.31%-2.10%+6.93%-9.03%-9.51%-5.10
180d52+75.00%-7.23%+10.98%-18.21%-22.85%-7.35
1y52(3 pending)+69.39%-10.32%+18.94%-28.41%-30.45%-8.13
2y52(19 pending)+78.79%-32.09%+22.20%-54.29%-62.65%-14.83
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
BFAM · 33,845 shares · as of Mar 4, 2026
013,21226,42339,63552,846202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 25 buys / 71 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
7,260——33,845Mar 4, 2026Mar 5, 2026 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
1,283$71.64$91.9K29,013Feb 24, 2026Feb 26, 2026 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
3,847——30,296Feb 24, 2026Feb 26, 2026 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
2,428$71.64$173.9K26,585Feb 24, 2026Feb 26, 2026 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$108.52$108.5K26,449Oct 1, 2025Oct 2, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$116.49$116.5K27,449Sep 2, 2025Sep 3, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$128.99$129.0K28,449Aug 1, 2025Aug 4, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$122.56$122.6K29,449Jul 1, 2025Jul 2, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$128.25$128.3K30,449Jun 2, 2025Jun 4, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$125.36$125.4K31,449May 1, 2025May 1, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$126.54$126.5K32,449Apr 1, 2025Apr 2, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$124.69$124.7K33,449Mar 13, 2025Mar 14, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
4,224——34,449Mar 5, 2025Mar 7, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
4,671——4,671Mar 5, 2025Mar 7, 2025 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
800$128.84$103.1K30,225Nov 5, 2024Nov 5, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
800$136.94$109.6K31,025Oct 7, 2024Oct 7, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
800$140.65$112.5K31,825Sep 5, 2024Sep 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
800$128.67$102.9K32,625Aug 5, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
12,000$96.46$1.16M47,925Aug 2, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
7,000$135.34$947.4K34,425Aug 2, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,200$126.58$151.9K44,025Aug 2, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
2,700$125.29$338.3K45,225Aug 2, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,500$130.00$195.0K41,425Aug 2, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
12,000——0Aug 2, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$125.00$125.0K33,425Aug 2, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,100$127.72$140.5K42,925Aug 2, 2024Aug 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,000$120.00$120.0K35,925Jul 15, 2024Jul 16, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
800$110.20$88.2K36,925Jul 5, 2024Jul 8, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
800$106.42$85.1K37,725Jun 10, 2024Jun 10, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
5,356——5,356Mar 4, 2024Mar 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
4,756——38,525Mar 4, 2024Mar 6, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,500$115.00$172.5K33,769Feb 29, 2024Feb 29, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
484$107.84$52.2K35,269Feb 26, 2024Feb 28, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,500$110.00$165.0K35,753Feb 16, 2024Feb 16, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,500$105.00$157.5K37,253Feb 14, 2024Feb 14, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
600$98.88$59.3K38,753Feb 1, 2024Feb 1, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
600$93.81$56.3K39,353Jan 2, 2024Jan 3, 2024 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
600$87.12$52.3K39,953Dec 1, 2023Dec 1, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
600$77.74$46.6K40,553Nov 2, 2023Nov 6, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
600$81.22$48.7K41,153Oct 2, 2023Oct 3, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE10b5-1
10b5-1 plan
1,600$95.69$153.1K41,753Sep 5, 2023Sep 7, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
7,680$69.14$531.0K51,033May 5, 2023May 8, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
7,680——0May 5, 2023May 8, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
7,680$89.76$689.4K43,353May 5, 2023May 8, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
8,226——8,226Feb 24, 2023Feb 28, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
7,052——43,353Feb 24, 2023Feb 28, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
6,870$63.19$434.1K42,544Jan 12, 2023Jan 13, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
6,870——0Jan 12, 2023Jan 13, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
6,243$73.52$459.0K36,301Jan 12, 2023Jan 13, 2023 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
3,500$75.00$262.5K35,674Dec 1, 2022Dec 2, 2022 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
3,500$63.19$221.2K39,174Dec 1, 2022Dec 2, 2022 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
3,500——6,870Dec 1, 2022Dec 2, 2022 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
4,125$64.41$265.7K35,674Feb 25, 2022Mar 1, 2022 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
15,600——15,600Feb 25, 2022Mar 1, 2022 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
1,403$170.41$239.1K31,749Nov 2, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
1,603——10,370Nov 2, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
200$171.08$34.2K31,549Nov 2, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
1,603$63.19$101.3K33,152Nov 2, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
1,020$47.35$48.3K52,846Nov 1, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
21,297$170.11$3.62M31,549Nov 1, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
1,020——0Nov 1, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
20,277——11,973Nov 1, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
20,277$63.19$1.28M51,826Nov 1, 2021Nov 3, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
2,780$155.84$433.2K31,549Oct 11, 2021Oct 12, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
2,780$47.35$131.6K34,329Oct 11, 2021Oct 12, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
2,780——1,020Oct 11, 2021Oct 12, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
3,177$145.58$462.5K31,549Aug 27, 2021Aug 31, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
3,934$163.62$643.7K35,792Apr 12, 2021Apr 13, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
5,000——3,800Apr 12, 2021Apr 13, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
5,000$47.35$236.8K39,726Apr 12, 2021Apr 13, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
1,066$164.23$175.1K34,726Apr 12, 2021Apr 13, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
370$161.94$59.9K34,726Mar 1, 2021Mar 2, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
4,950$79.83$395.2K35,096Feb 26, 2021Mar 2, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
14,140——14,140Feb 26, 2021Mar 2, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
600$169.06$101.4K30,146Feb 23, 2021Feb 25, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
370$180.33$66.7K30,746Feb 16, 2021Feb 18, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
370$156.11$57.8K31,116Jan 15, 2021Jan 19, 2021 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
370$168.41$62.3K31,486Dec 15, 2020Dec 16, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
370$169.70$62.8K31,856Nov 16, 2020Nov 18, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
597$175.97$105.1K32,226Nov 9, 2020Nov 10, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
2,800$171.55$480.4K38,326Nov 9, 2020Nov 10, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
1,804$173.84$313.6K35,523Nov 9, 2020Nov 10, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
2,700$174.90$472.2K32,823Nov 9, 2020Nov 10, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
1,100$170.30$187.3K41,126Nov 9, 2020Nov 10, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
999$172.63$172.5K37,327Nov 9, 2020Nov 10, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
10,000$47.35$473.5K42,226Nov 9, 2020Nov 10, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
10,000——8,800Nov 9, 2020Nov 10, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
370$153.38$56.8K32,226Oct 15, 2020Oct 19, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALEGRANT
Gift
37——32,596Sep 2, 2020Oct 19, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
5,418——0May 12, 2020May 13, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASE
COO North America Center Ops
5,418$36.29$196.6K36,064May 12, 2020May 13, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
3,431$106.50$365.4K32,633May 12, 2020May 13, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
772$154.62$119.4K30,646Mar 5, 2020Mar 6, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
7,020$84.94$596.2K33,469Feb 24, 2020Feb 26, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
PURCHASEGRANT
Stock grant
5,720——5,720Feb 24, 2020Feb 26, 2020 ↗View →
BFAM
BRIGHT HORIZONS FAMILY SOLUTIONS INC.
SALE
COO North America Center Ops
2,051$169.87$348.4K31,418Feb 24, 2020Feb 26, 2020 ↗View →
Other insiders · BFAM
Loading peer insiders…
About this filer
CIK 0001661892
ROLE
COO North America Center Ops
PRIMARY
BFAM
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001661892DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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