MarketPeel
Insider Trading Intelligence
MK

Mary Lou Kelley

YETI
DIRECTOR · YETI HOLDINGS, INC. · CIK 0001639857
FILING MIX · LIFETIME95%/5%
BUYS
18
SELLS
1
TOTAL VALUE
$505.1K
COMPANIES
3
ACTIVE SINCE
Apr 2020
HOLDINGS NOW
110,479
AVG SELL PX
$7.51
TRADE KIND
SHOWING 19 / 19
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Mary Lou Kelley, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+50.00%-6.44%+0.15%-6.59%-6.59%
14d2+50.00%+2.92%+2.19%+0.73%+0.73%
30d2+100.00%+12.55%+7.04%+5.51%+5.51%
60d2+50.00%+23.05%+7.78%+15.28%+15.28%
90d2+100.00%+36.52%+13.58%+22.94%+22.94%
180d2+50.00%+41.57%+17.74%+23.83%+23.83%
1y2+100.00%+91.88%+40.26%+51.62%+51.62%
2y2+100.00%-7.42%+45.85%-53.27%-53.27%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
YETI · 39,927 shares · as of May 7, 2026
010,91221,82332,73543,646202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 18 buys / 1 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
793$23.31$18.5K8,730May 14, 2026May 18, 2026View →
KHC
KRAFT HEINZ CO
PURCHASEGRANT
Stock grant
7,937$23.31$185.0K7,937May 14, 2026May 18, 2026View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,81939,927May 7, 2026May 11, 2026View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
3,71943,646May 7, 2026May 11, 2026View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
5,46737,108May 1, 2025May 5, 2025View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
4,99031,641May 7, 2024May 9, 2024View →
VRA
VERA BRADLEY, INC.
PURCHASEGRANT
Stock grant
12,68761,822Apr 5, 2024Apr 9, 2024View →
VRA
VERA BRADLEY, INC.
SALE
33,500$7.51$251.7K49,135Dec 8, 2023Dec 11, 2023View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
4,96026,651May 4, 2023May 8, 2023View →
VRA
VERA BRADLEY, INC.
PURCHASEGRANT
Stock grant
14,19082,635Mar 31, 2023Apr 4, 2023View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
1,84421,691May 5, 2022Mar 17, 2023View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,39319,847May 5, 2022May 9, 2022View →
VRA
VERA BRADLEY, INC.
PURCHASEGRANT
Stock grant
11,37968,445Apr 1, 2022Apr 5, 2022View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
1,40317,454May 20, 2021May 24, 2021View →
VRA
VERA BRADLEY, INC.
PURCHASEGRANT
Stock grant
8,30157,066Apr 2, 2021Apr 6, 2021View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
1,42616,051Sep 21, 2020Sep 23, 2020View →
YETI
YETI HOLDINGS, INC.
PURCHASEGRANT
Stock grant
4,13314,625May 20, 2020May 21, 2020View →
YETI
YETI HOLDINGS, INC.
PURCHASE
1,720$29.02$49.9K10,492May 8, 2020May 12, 2020View →
VRA
VERA BRADLEY, INC.
PURCHASEGRANT
Stock grant
20,83348,765Apr 7, 2020Apr 7, 2020View →
Other insiders · YETI
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About this filer
CIK 0001639857
ROLE
Director
PRIMARY
YETI
COMPANIES
3
ACTIVE SINCE
Apr 2020
MARKETPEEL · /INSIDER/0001639857DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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