MarketPeel
Insider Trading Intelligence
Pricing
…
JW

Jacqueline Williams-roll

GIS
CHIEF HUMAN RESOURCES OFFICER · GENERAL MILLS INC · CIK 0001618567
FILING MIX · LIFETIME40%/60%
BUYS
34
SELLS
51
TOTAL VALUE
$11.16M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
59,428
AVG SELL PX
$63.19
TRADE KIND
SHOWING 85 / 85
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
6 backtested trades · 8 horizons · 2 pending
Forward-return performance of every backtestable P/S trade by Jacqueline Williams-roll, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d6+50.00%-1.53%-2.20%+0.67%+0.46%—
14d6+50.00%-0.26%-1.57%+1.31%-1.78%—
30d6+66.67%-3.33%-4.72%+1.39%-4.22%—
60d6+33.33%+0.42%-0.73%+1.15%-3.39%—
90d6+50.00%+1.55%-0.68%+2.23%-0.40%—
180d6+50.00%-2.45%+1.23%-3.68%-9.68%—
1y6(1 pending)+40.00%+1.91%+14.21%-12.30%-10.79%—
2y6(1 pending)+40.00%+8.37%+31.90%-23.53%-14.88%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
GIS · 59,428.176 shares · as of Jun 30, 2026
024,00048,00172,00196,002202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 34 buys / 51 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
856$34.80$29.8K59,428.176Jun 30, 2026Jul 2, 2026 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
1,907——60,284.176Jun 29, 2026Jul 1, 2026 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
671$36.01$24.2K58,377.176Jun 28, 2026Jun 30, 2026 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
39,216——59,048.176Jun 5, 2026Jun 9, 2026 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
10,000$33.97$339.7K76,001.591May 13, 2026May 14, 2026 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
10,000$34.27$342.7K86,001.591May 12, 2026May 14, 2026 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
29,409——19,771.619Sep 30, 2025Oct 2, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
29,409——96,001.591Sep 30, 2025Oct 2, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
4,000$50.04$200.2K66,592.591Sep 19, 2025Sep 23, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
337——70,592.591Jul 9, 2025Jul 11, 2025 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
337——49,164.93Jul 9, 2025Jul 11, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
134$53.19$7.1K49,501.93Jul 1, 2025Jul 2, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
6,273——49,865.93Jun 30, 2025Jul 2, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
230$51.81$11.9K49,635.93Jun 30, 2025Jul 2, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
31,365——31,365Jun 30, 2025Jul 2, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
854$50.52$43.1K43,592.93Jun 29, 2025Jul 1, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
1,893$50.52$95.6K44,446.93Jun 28, 2025Jul 1, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
6,969——46,339.93Jun 23, 2025Jun 25, 2025 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
200——70,255.591Dec 20, 2024Dec 23, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
337——70,455.591Jul 15, 2024Aug 7, 2024 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
337——39,321.63Jul 15, 2024Aug 7, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
134$63.30$8.5K39,658.63Jul 1, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
1,408$63.26$89.1K39,792.63Jun 30, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
8,788$63.26$555.9K41,200.63Jun 29, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
30,826——30,826Jun 28, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
6,166——49,988.63Jun 28, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
21,992——43,822.63Jun 24, 2024Jun 26, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
37,017——70,118.591Nov 7, 2023Nov 9, 2023 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
37,017——21,796.961Nov 7, 2023Nov 9, 2023 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
158——33,101.591Oct 25, 2023Oct 27, 2023 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
134$76.70$10.3K59,142.08Jul 1, 2023Jul 5, 2023 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
21,187——21,187Jun 30, 2023Jul 5, 2023 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
4,238——65,616.08Jun 30, 2023Jul 5, 2023 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
6,340$76.70$486.3K59,276.08Jun 30, 2023Jul 5, 2023 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
15,390——61,378.08Jun 26, 2023Jun 27, 2023 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
1,175$81.32$95.6K45,988.08Jun 25, 2023Jun 27, 2023 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
18,517——0May 5, 2023May 9, 2023 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chief Human Resources Officer
18,517$53.70$994.4K65,680.08May 5, 2023May 9, 2023 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
18,517$89.47$1.66M47,163.08May 5, 2023May 9, 2023 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
185——32,922.591Nov 23, 2022Nov 29, 2022 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
1,000——33,107.591Oct 25, 2022Nov 2, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
10,048$79.11$794.9K47,138.88Sep 23, 2022Sep 26, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
10,048——0Sep 23, 2022Sep 26, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chief Human Resources Officer
10,048$48.33$485.6K57,186.88Sep 23, 2022Sep 26, 2022 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
337——47,130.233Jul 11, 2022Jul 19, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
337——34,107.591Jul 11, 2022Jul 19, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
134$75.79$10.2K47,468.233Jul 1, 2022Jul 6, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
19,571——19,571Jun 28, 2022Jun 30, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
3,915——47,602.233Jun 28, 2022Jun 30, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
17,692——50,405.233Jun 27, 2022Jun 29, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
6,718$71.04$477.2K43,687.233Jun 27, 2022Jun 29, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
1,174$70.63$82.9K32,713.233Jun 26, 2022Jun 28, 2022 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
147——33,770.591Jun 6, 2022Jun 28, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chief Human Resources Officer
10,911$38.15$416.3K44,789.399Apr 1, 2022Apr 5, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
10,911——0Apr 1, 2022Apr 5, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
10,911$68.62$748.7K33,878.399Apr 1, 2022Apr 5, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
2,453$59.55$146.1K33,851.683Jul 27, 2021Jul 29, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
337——33,917.591Jul 2, 2021Jul 29, 2021 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
337——36,304.683Jul 2, 2021Jul 29, 2021 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
134$60.22$8.1K36,641.683Jul 1, 2021Jul 6, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
27,487——27,487Jun 29, 2021Jul 1, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
5,498——36,775.683Jun 29, 2021Jul 1, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
7,844——31,277.683Jun 28, 2021Jun 29, 2021 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
1,191$59.63$71.0K23,433.683Jun 27, 2021Jun 29, 2021 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
165——33,580.591Jun 16, 2021Jun 29, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chief Human Resources Officer
12,181$37.21$453.3K36,796.037Mar 31, 2021Apr 1, 2021 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
12,181$61.69$751.5K24,615.037Mar 31, 2021Apr 1, 2021 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
12,181——0Mar 31, 2021Apr 1, 2021 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
8,780——24,604.803Dec 16, 2020Dec 21, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
8,780——33,745.591Dec 16, 2020Dec 21, 2020 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
500——24,965.591Dec 8, 2020Dec 21, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
3,324$63.27$210.3K33,366.227Aug 1, 2020Aug 4, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
337——25,465.591Jul 2, 2020Jul 21, 2020 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
337——36,690.227Jul 2, 2020Jul 21, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
134$60.43$8.1K44,334.227Jul 1, 2020Jul 6, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
22,304——22,304Jun 30, 2020Jul 2, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
4,461——44,468.227Jun 30, 2020Jul 2, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
8,196——40,007.227Jun 29, 2020Jul 1, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
1,091$61.58$67.2K31,811.227Jun 21, 2020Jun 23, 2020 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
162——25,128.591Jun 18, 2020Jul 21, 2020 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
7,307——37,027.227Jun 15, 2020Jul 21, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Gift
7,307——25,290.591Jun 15, 2020Jul 21, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
15,582$54.90$855.5K32,893.959Feb 21, 2020Feb 24, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chief Human Resources Officer
15,582$37.40$582.8K48,475.959Feb 21, 2020Feb 24, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chief Human Resources Officer
15,582——0Feb 21, 2020Feb 24, 2020 ↗View →
Other insiders · GIS
Loading peer insiders…
About this filer
CIK 0001618567
ROLE
Chief Human Resources Officer
PRIMARY
GIS
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001618567DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback