MarketPeel
Insider Trading Intelligence
BG

Brian Grass

HELE
CHIEF FINANCIAL OFFICER · HELEN OF TROY LTD · CIK 0001606522
FILING MIX · LIFETIME43%/57%
BUYS
40
SELLS
52
TOTAL VALUE
$10.87M
COMPANIES
1
ACTIVE SINCE
Apr 2019
HOLDINGS NOW
187,277
AVG SELL PX
$100.77
TRADE KIND
SHOWING 92 / 92
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
6 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Brian Grass, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d6+66.67%+4.02%+2.20%+1.82%+0.55%
14d6+83.33%+2.29%+1.82%+0.47%+1.28%
30d6+50.00%+7.06%+5.19%+1.87%-1.39%
60d6+66.67%+23.74%+6.70%+17.03%+22.92%
90d6+33.33%+19.92%+8.83%+11.09%+12.92%
180d6+50.00%+1.00%+9.33%-8.33%-6.27%
1y6+66.67%+0.98%+21.88%-20.90%-22.02%
2y6(1 pending)+60.00%-59.53%+29.63%-89.16%-112.39%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HELE · 187,277 shares · as of May 1, 2026
048,02296,045144,067192,0892020202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2019
2019
2019
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 40 buys / 52 sellsCOVERAGE · 29 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
16,041$23.93$383.9K171,236May 1, 2026May 5, 2026View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
4,812$23.93$115.2K187,277May 1, 2026May 5, 2026View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
60,716192,089Mar 6, 2026Mar 10, 2026View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
2,949$16.84$49.7K131,373Mar 4, 2026Mar 5, 2026View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,288$17.64$22.7K134,322Mar 2, 2026Mar 3, 2026View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
322$26.44$8.5K135,610Oct 6, 2025Oct 8, 2025View →
HELE
HELEN OF TROY LTD
PURCHASE
Chief Executive Officer
10,000$21.47$214.7K135,932Jul 15, 2025Jul 15, 2025View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
31,903125,932May 2, 2025May 6, 2025View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
35,44894,029May 2, 2025May 6, 2025View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
18,76858,581Mar 4, 2025Mar 6, 2025View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,202$55.03$66.1K39,813Mar 3, 2025Mar 5, 2025View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
322$62.78$20.2K41,015Oct 4, 2024Oct 7, 2024View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
100$124.37$12.4K33,699Mar 1, 2024Mar 5, 2024View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
7,63841,337Mar 1, 2024Mar 5, 2024View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
3,22133,799Oct 5, 2023Oct 10, 2023View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
2,207$116.00$256.0K30,578Sep 22, 2023Sep 26, 2023View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
3,050$97.11$296.2K32,785May 15, 2023May 16, 2023View →
HELE
HELEN OF TROY LTD
PURCHASE
Chief Financial Officer
1,500$96.16$144.2K32,335May 11, 2023May 11, 2023View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
183$13.96$2.6K0May 11, 2023May 11, 2023View →
HELE
HELEN OF TROY LTD
PURCHASE
Chief Financial Officer
3,500$96.11$336.4K35,835May 11, 2023May 11, 2023View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
5060Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASE
Chief Financial Officer
506$34.72$17.6K47,791.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASE
Chief Financial Officer
5,706$64.19$366.3K50,535.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,9260Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASE
Chief Financial Officer
1,926$36.03$69.4K45,778.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
2,000$221.50$443.0K45,543.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
248$221.25$54.9K47,543.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,7940Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
3,250$221.25$719.1K47,285.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
5,7060Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASE
Chief Financial Officer
1,794$64.19$115.2K44,373.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
521$221.25$115.3K43,852.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
949$221.25$210.0K44,829.284Oct 13, 2021Oct 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
542,579.284Sep 20, 2021Sep 22, 2021View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
3042,584.284May 19, 2021May 20, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
243$223.00$54.2K43,875.284May 14, 2021May 16, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
2,397$223.00$534.5K44,118.284May 14, 2021May 16, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
121$223.00$27.0K46,515.284May 14, 2021May 16, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
122$223.00$27.2K42,554.284May 14, 2021May 16, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,199$223.00$267.4K42,676.284May 14, 2021May 16, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,198$223.00$267.2K46,636.284May 14, 2021May 16, 2021View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
3,04438,698.284Apr 14, 2021Apr 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
3,04647,834.284Apr 14, 2021Apr 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
6,09044,788.284Apr 14, 2021Apr 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
30634,730.284Apr 14, 2021Apr 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
30835,654.284Apr 14, 2021Apr 15, 2021View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
61635,346.284Apr 14, 2021Apr 15, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
226$219.82$49.7K32,535.08Mar 1, 2021Mar 2, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
25$219.82$5.5K32,761.08Mar 1, 2021Mar 2, 2021View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,76934,424.284Mar 1, 2021Mar 2, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
248$219.82$54.5K32,786.08Mar 1, 2021Mar 2, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
64$229.57$14.7K33,034.08Feb 24, 2021Feb 26, 2021View →
HELE
HELEN OF TROY LTD
PURCHASE
Chief Financial Officer
21733,098.08Feb 24, 2021Feb 26, 2021View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
7$194.80$1.4K33,009.08Sep 18, 2020Sep 22, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
4,310$206.06$888.1K33,014.293Jul 13, 2020Jul 14, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,904$164.58$313.4K37,436.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
75036,686.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
75031,791.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
3,810$164.58$627.0K36,077.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,904$164.58$313.4K32,541.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,50034,577.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
31032,267.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
786$164.58$129.4K32,577.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,576$164.58$259.4K36,153.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
31137,163.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
788$164.58$129.7K37,474.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
62135,532.354May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
037,324.293May 15, 2020May 18, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
31032,267.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
037,324.293Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
31137,163.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
62135,532.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
788$164.58$129.7K37,474.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,576$164.58$259.4K36,153.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
786$164.58$129.4K32,577.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,904$164.58$313.4K32,541.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
75036,686.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
75031,791.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,904$164.58$313.4K37,436.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
3,810$164.58$627.0K36,077.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,50034,577.354Apr 16, 2020Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
2,24631,130.354Mar 3, 2020Mar 5, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
64$164.60$10.5K30,911.354Mar 2, 2020Mar 5, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
26$164.60$4.3K30,637.354Mar 2, 2020Mar 5, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
155$164.60$25.5K30,975.354Mar 2, 2020Mar 5, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
248$164.60$40.8K30,663.354Mar 2, 2020Mar 5, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,954$136.82$267.3K26,213.475Apr 9, 2019Jun 25, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
65628,569.475Apr 9, 2019Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
3,910$136.82$535.0K29,303.475Apr 9, 2019Jun 25, 2020View →
HELE
HELEN OF TROY LTD
PURCHASEGRANT
Stock grant
1,563$136.82$213.8K29,225.475Apr 9, 2019Jun 25, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
1,64127,662.475Apr 9, 2019Jun 25, 2020View →
HELE
HELEN OF TROY LTD
SALE
Chief Financial Officer
82025,393.475Apr 9, 2019Jun 25, 2020View →
Other insiders · HELE
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About this filer
CIK 0001606522
ROLE
Chief Financial Officer
PRIMARY
HELE
COMPANIES
1
ACTIVE SINCE
Apr 2019
MARKETPEEL · /INSIDER/0001606522DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

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