MarketPeel
Insider Trading Intelligence
Pricing
…
JH

Jeffrey L. Harmening

GIS
CHAIRMAN OF THE BOARD & CEO · GENERAL MILLS INC · CIK 0001605892
FILING MIX · LIFETIME58%/42%
BUYS
42
SELLS
30
TOTAL VALUE
$47.66M
COMPANIES
2
ACTIVE SINCE
May 2020
HOLDINGS NOW
456,435
AVG SELL PX
$65.53
TRADE KIND
SHOWING 72 / 72
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
4 backtested trades · 8 horizons · 2 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Jeffrey L. Harmening, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d4+75.00%-1.84%-1.07%-0.77%-0.11%—
14d4+75.00%-3.83%+0.75%-4.58%-4.27%—
30d4+75.00%-3.59%-1.33%-2.26%-1.93%—
60d4+50.00%-2.64%+3.13%-5.77%-5.79%—
90d4+50.00%-2.89%+3.44%-6.33%-6.70%—
180d4+50.00%-8.85%+5.45%-14.30%-9.44%—
1y4+100.00%-21.29%+19.35%-40.64%-40.36%—
2y4(2 pending)+100.00%-17.93%+49.63%-67.56%-67.56%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
GIS · 454,169.32 shares · as of Jul 6, 2026
0120,558241,116361,674482,232202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
2026
FLOW · 42 buys / 30 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
346,069——346,069Jul 6, 2026Jul 8, 2026 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
69,214——454,169.32Jul 6, 2026Jul 8, 2026 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
14,335$34.80$498.9K384,955.32Jun 30, 2026Jul 2, 2026 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
14,668——399,290.32Jun 29, 2026Jul 1, 2026 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
4,187$36.01$150.8K384,622.32Jun 28, 2026Jun 30, 2026 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
1,235$74.21$91.6K9,348Nov 3, 2025Nov 4, 2025 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
2,266——2,266Nov 3, 2025Nov 4, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
5,150$46.61$240.0K377,395.774Nov 1, 2025Nov 4, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
241,267——241,267Jun 30, 2025Jul 2, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
48,254——431,447.019Jun 30, 2025Jul 2, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
3,629$51.81$188.0K427,818.019Jun 30, 2025Jul 2, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
28,034$50.52$1.42M383,193.019Jun 28, 2025Jul 1, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
55,420——411,227.019Jun 23, 2025Jun 25, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chairman of the Board & CEO
11,379$55.72$634.0K364,724.801Mar 7, 2025Mar 10, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE10b5-1
10b5-1 plan
11,379$65.00$739.6K353,345.801Mar 7, 2025Mar 10, 2025 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
11,379——0Mar 7, 2025Mar 10, 2025 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
1,101$81.50$89.7K8,113Nov 1, 2024Nov 5, 2024 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
2,167——2,167Nov 1, 2024Nov 5, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
2,712$68.24$185.1K349,064.706Nov 1, 2024Nov 5, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE10b5-1
10b5-1 plan
46,500$68.61$3.19M355,327.706Oct 23, 2024Oct 25, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chairman of the Board & CEO
46,500$55.72$2.59M401,827.706Oct 23, 2024Oct 25, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
46,500——11,379Oct 23, 2024Oct 25, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
3,855$63.26$243.9K425,316.56Jun 30, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
53,060$63.26$3.36M429,171.56Jun 29, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
197,598——197,598Jun 28, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
39,520——482,231.56Jun 28, 2024Jul 2, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
120,776——442,711.56Jun 24, 2024Jun 26, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
60,056——0Jan 24, 2024Jan 26, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chairman of the Board & CEO
60,056$53.70$3.23M378,538.591Jan 24, 2024Jan 26, 2024 ↗View →
GIS
GENERAL MILLS INC
SALE10b5-1
10b5-1 plan
60,056$64.44$3.87M318,482.591Jan 24, 2024Jan 26, 2024 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
2,130——2,130Nov 1, 2023Nov 3, 2023 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
943——7,012Nov 1, 2023Nov 3, 2023 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
32,595——413,125.882Jun 30, 2023Jul 5, 2023 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
162,973——162,973Jun 30, 2023Jul 5, 2023 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
44,150$76.70$3.39M368,975.882Jun 30, 2023Jul 5, 2023 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
97,935——380,530.882Jun 26, 2023Jun 27, 2023 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
939——6,069Nov 1, 2022Nov 3, 2022 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
1,670——1,670Nov 1, 2022Nov 3, 2022 ↗View →
GIS
GENERAL MILLS INC
SALEGRANT
Gift
25,000——183,274Sep 26, 2022Sep 29, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
CEO
37,895$80.00$3.03M279,481.641Sep 21, 2022Sep 22, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
CEO
37,895——0Sep 21, 2022Sep 22, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
CEO
37,895$48.33$1.83M317,376.641Sep 21, 2022Sep 22, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
155,672——155,672Jun 28, 2022Jun 30, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
31,135——361,705.8Jun 28, 2022Jun 30, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
130,356——389,094.8Jun 27, 2022Jun 29, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
58,524$71.04$4.16M330,570.8Jun 27, 2022Jun 29, 2022 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chairman of the Board & CEO
47,306$38.15$1.80M293,640.346Apr 21, 2022Apr 25, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
47,306——0Apr 21, 2022Apr 25, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
24,658$73.19$1.80M268,982.346Apr 21, 2022Apr 25, 2022 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
11,143$73.19$815.6K257,839.346Apr 21, 2022Apr 25, 2022 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
1,055$98.03$103.4K5,130Dec 15, 2021Dec 17, 2021 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
717——4,075Nov 1, 2021Nov 3, 2021 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
2,435——2,435Nov 1, 2021Nov 3, 2021 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
20,119$59.55$1.20M281,385.226Jul 27, 2021Jul 29, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chairman of the Board & CEO
44,147$37.21$1.64M337,082.226Jul 2, 2021Jul 6, 2021 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
44,147——0Jul 2, 2021Jul 6, 2021 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
8,299$60.22$499.8K301,504.226Jul 2, 2021Jul 6, 2021 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
27,279$60.22$1.64M309,803.226Jul 2, 2021Jul 6, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
30,194——292,935.226Jun 29, 2021Jul 1, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
150,967——150,967Jun 29, 2021Jul 1, 2021 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
49,525——262,741.226Jun 28, 2021Jun 29, 2021 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
559$92.56$51.7K3,358Dec 15, 2020Dec 16, 2020 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
3,201——3,201Nov 2, 2020Nov 4, 2020 ↗View →
TTC
TORO CO
PURCHASEGRANT
Stock grant
807——2,799Nov 2, 2020Nov 4, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairman of the Board & CEO
16,142$63.27$1.02M243,115.843Aug 1, 2020Aug 4, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
141,931——141,931Jun 30, 2020Jul 2, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
28,387——259,257.843Jun 30, 2020Jul 2, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
39,810——230,870.843Jun 29, 2020Jul 1, 2020 ↗View →
GIS
GENERAL MILLS INC
PURCHASE
Chairmand of the Board & CEO
45,397$37.40$1.70M227,194.843May 12, 2020May 13, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairmand of the Board & CEO
45,397——0May 12, 2020May 13, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairmand of the Board & CEO
8,972$62.51$560.8K191,060.843May 12, 2020May 13, 2020 ↗View →
GIS
GENERAL MILLS INC
SALE
Chairmand of the Board & CEO
27,162$62.51$1.70M200,032.843May 12, 2020May 13, 2020 ↗View →
Other insiders · GIS
Loading peer insiders…
About this filer
CIK 0001605892
ROLE
Chairman of the Board & CEO
PRIMARY
GIS
COMPANIES
2
ACTIVE SINCE
May 2020
MARKETPEEL · /INSIDER/0001605892DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback