MarketPeel
Insider Trading Intelligence
JA

Joe Allanson

CRM
CHIEF ACCOUNTING OFFICER · SALESFORCE, INC. · CIK 0001603027
FILING MIX · LIFETIME38%/62%
BUYS
28
SELLS
46
TOTAL VALUE
$17.63M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
31,108
AVG SELL PX
$218.50
TRADE KIND
SHOWING 74 / 74
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
28 backtested trades · 8 horizons
Forward-return performance of every backtestable P/S trade by Joe Allanson, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d28+57.14%+1.45%+1.59%-0.13%-1.33%
14d28+46.43%-0.61%+1.58%-2.20%-1.71%
30d28+46.43%-0.14%+1.31%-1.45%-1.44%
60d28+17.86%+5.08%+5.27%-0.20%+0.20%
90d28+35.71%+9.15%+7.88%+1.28%+2.21%
180d28+25.00%+15.06%+15.19%-0.13%+2.26%
1y28+32.14%+8.64%+24.90%-16.25%-18.01%
2y28+78.57%-12.91%+22.49%-35.40%-32.90%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
CRM · 31,108 shares · as of Jul 26, 2021
09,45918,91728,37637,8342021SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
FLOW · 28 buys / 46 sellsCOVERAGE · 7 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILED
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
151$248.00$37.4K31,108Jul 26, 2021Jul 27, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
153$248.21$38.0K31,259Jul 23, 2021Jul 23, 2021
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
30431,412Jul 22, 2021Jul 23, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
3043,346Jul 22, 2021Jul 23, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
308$243.35$75.0K31,108Jun 24, 2021Jun 25, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
313$242.40$75.9K31,416Jun 23, 2021Jun 24, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
2902,032Jun 22, 2021Jun 24, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
331993Jun 22, 2021Jun 24, 2021
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,729Jun 22, 2021Jun 24, 2021
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
29031,398Jun 22, 2021Jun 24, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
605$234.04$141.6K31,108Apr 26, 2021Apr 26, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
611$234.42$143.2K31,713Apr 23, 2021Apr 23, 2021
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
1,21632,324Apr 22, 2021Apr 23, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
1,2163,650Apr 22, 2021Apr 23, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
3,481$230.83$803.5K31,108Apr 19, 2021Apr 19, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
2,834$231.58$656.3K34,589Apr 16, 2021Apr 19, 2021
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
6,31537,423Apr 9, 2021Apr 12, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
397$215.12$85.4K31,108Mar 24, 2021Mar 24, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
225$215.95$48.6K31,505Mar 23, 2021Mar 23, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
2912,322Mar 22, 2021Mar 23, 2021
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,439Mar 22, 2021Mar 23, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
3311,324Mar 22, 2021Mar 23, 2021
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
29131,730Mar 22, 2021Mar 23, 2021
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
2,3242,324Mar 22, 2021Mar 24, 2021
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
17,585$215.17$3.78M17,585Mar 22, 2021Mar 24, 2021
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
2,4342,434Mar 22, 2021Mar 24, 2021
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
308$228.30$70.3K31,108Dec 24, 2020Dec 28, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
313$229.36$71.8K31,416Dec 23, 2020Dec 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
2902,613Dec 22, 2020Dec 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
29031,729Dec 22, 2020Dec 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,439Dec 22, 2020Dec 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
3311,655Dec 22, 2020Dec 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
164$260.00$42.6K31,108Nov 24, 2020Nov 24, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
167$257.35$43.0K31,272Nov 23, 2020Nov 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,439Nov 22, 2020Nov 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
3310Nov 22, 2020Nov 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
383$235.79$90.3K31,108Sep 24, 2020Sep 24, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
237$242.81$57.5K31,491Sep 23, 2020Sep 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
1$235.78$23631,728Sep 23, 2020Sep 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,439Sep 22, 2020Sep 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
2902,903Sep 22, 2020Sep 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
29031,729Sep 22, 2020Sep 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
3311,986Sep 22, 2020Sep 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
215$213.39$45.9K31,108Aug 25, 2020Aug 25, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
116$207.23$24.0K31,323Aug 24, 2020Aug 24, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
331331Aug 22, 2020Aug 24, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,439Aug 22, 2020Aug 24, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
403$188.35$75.9K31,228Jun 24, 2020Jun 24, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
218$191.71$41.8K31,631Jun 23, 2020Jun 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
3312,317Jun 22, 2020Jun 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
29031,849Jun 22, 2020Jun 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
2903,193Jun 22, 2020Jun 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,559Jun 22, 2020Jun 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
215$175.50$37.7K31,228May 27, 2020May 27, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
116$178.43$20.7K31,443May 26, 2020May 26, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,559May 22, 2020May 26, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
331662May 22, 2020May 26, 2020
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
5,3975,397Apr 22, 2020Apr 24, 2020
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
4,8664,866Apr 22, 2020Apr 24, 2020
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
32,664$154.14$5.03M32,664Apr 22, 2020Apr 24, 2020
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
37,834$154.14$5.83M37,834Apr 22, 2020Jun 2, 2020
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
5,3975,397Apr 22, 2020Jun 2, 2020
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
4,8664,866Apr 22, 2020Jun 2, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
971$144.63$140.4K31,228Mar 24, 2020Mar 24, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
521$139.86$72.9K32,199Mar 23, 2020Mar 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
1,16132,720Mar 22, 2020Mar 23, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,559Mar 22, 2020Mar 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
3312,648Mar 22, 2020Mar 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
1,1613,483Mar 22, 2020Mar 23, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
191$188.47$36.0K31,228Feb 25, 2020Feb 25, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
2$184.63$36931,419Feb 24, 2020Feb 25, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
18$183.33$3.3K31,421Feb 24, 2020Feb 25, 2020
CRM
SALESFORCE, INC.
SALE
Chief Accounting Officer
331993Feb 22, 2020Feb 25, 2020
CRM
SALESFORCE, INC.
PURCHASE
Chief Accounting Officer
33131,439Feb 22, 2020Feb 25, 2020
Other insiders · CRM
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About this filer
CIK 0001603027
ROLE
Chief Accounting Officer
PRIMARY
CRM
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001603027DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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