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Insider Trading Intelligence
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AS

Anita M. Sands

NOW
DIRECTOR · SERVICENOW, INC. · CIK 0001589849
FILING MIX · LIFETIME33%/67%
BUYS
14
SELLS
29
TOTAL VALUE
$19.40M
COMPANIES
3
ACTIVE SINCE
Jan 2020
HOLDINGS NOW
296,476
AVG SELL PX
$93.57
TRADE KIND
SHOWING 43 / 43
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
22 backtested trades · 8 horizons · 17 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Anita M. Sands, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d22+68.18%-0.10%+0.50%-0.60%-0.74%—
14d22+31.82%+1.26%+1.56%-0.29%-0.66%—
30d22+31.82%+1.03%+1.52%-0.48%-0.34%—
60d22+31.82%+0.83%+2.61%-1.78%-1.71%—
90d22+54.55%+1.25%+4.38%-3.12%-15.02%—
180d22+50.00%-2.73%+6.36%-9.09%+2.56%—
1y22(6 pending)+43.75%+9.56%+9.45%+3.32%+22.15%—
2y22(11 pending)+9.09%+41.52%+19.01%+22.51%+15.13%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
NOW · 33,350 shares · as of May 21, 2026
08,33816,67525,01333,350202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 14 buys / 29 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
3,260——33,350May 21, 2026May 26, 2026 ↗View →
NU
NU HOLDINGS LTD.
SALE
21,000$12.24$257.0K162,150May 15, 2026May 19, 2026 ↗View →
NOW
SERVICENOW, INC.
SALE
16,445$90.14$1.48M30,090May 14, 2026May 18, 2026 ↗View →
NOW
SERVICENOW, INC.
SALE
215$913.14$196.3K10,104Aug 29, 2025Sep 2, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE
85$912.24$77.5K10,319Aug 29, 2025Sep 2, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE
124$918.82$113.9K9,307Aug 29, 2025Sep 2, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE
147$917.58$134.9K9,431Aug 29, 2025Sep 2, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE
314$915.25$287.4K9,578Aug 29, 2025Sep 2, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE
212$914.16$193.8K9,892Aug 29, 2025Sep 2, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE10b5-1
10b5-1 plan
239$1,050.00$250.9K10,404Jul 3, 2025Jul 8, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE10b5-1
10b5-1 plan
248$1,009.14$250.3K10,643Jun 2, 2025Jun 3, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE10b5-1
10b5-1 plan
428$1,013.61$433.8K10,891May 27, 2025May 29, 2025 ↗View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
319——11,319May 22, 2025May 27, 2025 ↗View →
NOW
SERVICENOW, INC.
SALE10b5-1
10b5-1 plan
2,229$1,064.60$2.37M11,000Nov 25, 2024Nov 27, 2024 ↗View →
NOW
SERVICENOW, INC.
SALE
940$800.00$752.0K13,229Jul 30, 2024Jul 31, 2024 ↗View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
428——14,169May 23, 2024May 28, 2024 ↗View →
NOW
SERVICENOW, INC.
SALE
1,300$555.00$721.5K13,741Aug 16, 2023Aug 17, 2023 ↗View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
598——15,041Jun 1, 2023Jun 5, 2023 ↗View →
NOW
SERVICENOW, INC.
SALE
1,315$459.75$604.6K14,443Apr 28, 2023May 2, 2023 ↗View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
660——15,758Jun 9, 2022Jun 13, 2022 ↗View →
NOW
SERVICENOW, INC.
PURCHASE
4,578$55.36$253.4K10,592Nov 9, 2021Nov 10, 2021 ↗View →
NOW
SERVICENOW, INC.
SALE
4,578$55.36$253.4K0Nov 9, 2021Nov 10, 2021 ↗View →
NOW
SERVICENOW, INC.
SALE
4,506$77.70$350.1K0Nov 9, 2021Nov 10, 2021 ↗View →
NOW
SERVICENOW, INC.
PURCHASE
4,506$77.70$350.1K15,098Nov 9, 2021Nov 10, 2021 ↗View →
P
EVERPURE, INC.
SALE
60,000$26.80$1.61M40,976Sep 10, 2021Sep 14, 2021 ↗View →
P
EVERPURE, INC.
SALE
14,157$26.78$379.1K26,819Sep 10, 2021Sep 14, 2021 ↗View →
P
EVERPURE, INC.
SALE
60,000——138,000Sep 10, 2021Sep 14, 2021 ↗View →
P
EVERPURE, INC.
PURCHASE
60,000$18.16$1.09M100,976Sep 10, 2021Sep 14, 2021 ↗View →
NOW
SERVICENOW, INC.
SALE
994$600.00$596.4K6,014Jul 29, 2021Aug 2, 2021 ↗View →
NOW
SERVICENOW, INC.
SALE
811$505.80$410.2K7,008Jun 17, 2021Jun 21, 2021 ↗View →
P
EVERPURE, INC.
PURCHASEGRANT
Stock grant
12,637——40,976Jun 15, 2021Jun 17, 2021 ↗View →
NOW
SERVICENOW, INC.
SALE
1,213$500.00$606.5K7,819Jun 14, 2021Jun 15, 2021 ↗View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
707——9,032Jun 7, 2021Jun 8, 2021 ↗View →
P
EVERPURE, INC.
SALE
20,000$21.48$429.6K38,719Apr 8, 2021Apr 12, 2021 ↗View →
P
EVERPURE, INC.
SALE
20,000——0Apr 8, 2021Apr 12, 2021 ↗View →
P
EVERPURE, INC.
PURCHASE
20,000$14.32$286.4K58,719Apr 8, 2021Apr 12, 2021 ↗View →
P
EVERPURE, INC.
SALE
10,380$21.49$223.1K28,339Apr 8, 2021Apr 12, 2021 ↗View →
P
EVERPURE, INC.
PURCHASEGRANT
Stock grant
14,182——38,719Jun 25, 2020Jun 29, 2020 ↗View →
NOW
SERVICENOW, INC.
PURCHASEGRANT
Stock grant
811——8,325Jun 17, 2020Jun 19, 2020 ↗View →
NOW
SERVICENOW, INC.
SALE
8,800$55.36$487.2K4,578Jan 31, 2020Feb 4, 2020 ↗View →
NOW
SERVICENOW, INC.
SALE
1,500$334.91$502.4K7,514Jan 31, 2020Feb 4, 2020 ↗View →
NOW
SERVICENOW, INC.
SALE
8,800$336.34$2.96M7,514Jan 31, 2020Feb 4, 2020 ↗View →
NOW
SERVICENOW, INC.
PURCHASE
8,800$55.36$487.2K16,314Jan 31, 2020Feb 4, 2020 ↗View →
Other insiders · NOW
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About this filer
CIK 0001589849
ROLE
Director
PRIMARY
NOW
COMPANIES
3
ACTIVE SINCE
Jan 2020
MARKETPEEL · /INSIDER/0001589849DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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