MarketPeel
Insider Trading Intelligence
Pricing
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MR

Melissa Reiff

ETSY
DIRECTOR · ETSY INC · CIK 0001589723
FILING MIX · LIFETIME53%/47%
BUYS
34
SELLS
30
TOTAL VALUE
$6.95M
COMPANIES
2
ACTIVE SINCE
May 2020
HOLDINGS NOW
130,091
AVG SELL PX
$105.25
TRADE KIND
SHOWING 64 / 64
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
15 backtested trades · 8 horizons · 2 pending
Forward-return performance of every backtestable P/S trade by Melissa Reiff, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d15+20.00%+2.88%+0.58%+2.30%-0.13%—
14d15+26.67%+5.49%+0.35%+5.14%+4.54%—
30d15+60.00%+0.51%+2.13%-1.62%-6.49%—
60d15+6.67%+18.38%+6.27%+12.11%+6.35%—
90d15+53.33%+4.96%+6.23%-1.28%-11.81%—
180d15+73.33%+9.34%+14.03%-4.69%-23.19%—
1y15(1 pending)+64.29%+7.14%+25.04%-17.90%-45.46%—
2y15(1 pending)+100.00%-38.76%+35.24%-74.00%-51.62%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
ETSY · 17,613 shares · as of Jun 17, 2026
06,60913,21719,82626,434202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 34 buys / 30 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
ETSY
ETSY INC
SALE10b5-1
10b5-1 plan
3,544$75.00$265.8K17,613Jun 17, 2026Jun 18, 2026 ↗View →
ETSY
ETSY INC
PURCHASE
4,733——21,157Jun 9, 2026Jun 11, 2026 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
3,921——3,921Jun 9, 2026Jun 11, 2026 ↗View →
ETSY
ETSY INC
SALE
4,733——0Jun 9, 2026Jun 11, 2026 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
30,414——112,478Jun 3, 2026Jun 4, 2026 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
286——82,064Jan 20, 2026Jan 22, 2026 ↗View →
ETSY
ETSY INC
PURCHASE
6,909$33.43$231.0K23,333Aug 1, 2025Aug 1, 2025 ↗View →
ETSY
ETSY INC
SALE
6,909$58.89$406.9K16,424Aug 1, 2025Aug 1, 2025 ↗View →
ETSY
ETSY INC
SALE
6,909——0Aug 1, 2025Aug 1, 2025 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
3,297——81,778Jul 21, 2025Jul 23, 2025 ↗View →
ETSY
ETSY INC
PURCHASE
5,068——16,424Jun 17, 2025Jun 18, 2025 ↗View →
ETSY
ETSY INC
SALE
5,068——0Jun 17, 2025Jun 18, 2025 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
4,733——4,733Jun 17, 2025Jun 18, 2025 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
20,868——78,481May 28, 2025May 29, 2025 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
166——57,613Jan 21, 2025Jan 23, 2025 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
1,490——57,447Jul 19, 2024Jul 22, 2024 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
5,068——5,068Jun 13, 2024Jun 17, 2024 ↗View →
ETSY
ETSY INC
PURCHASE
3,544——11,356Jun 13, 2024Jun 17, 2024 ↗View →
ETSY
ETSY INC
SALE
3,544——0Jun 13, 2024Jun 17, 2024 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
17,705——55,957May 16, 2024May 17, 2024 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
1,279——38,252Jul 17, 2023Jul 19, 2023 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
3,544——3,544Jun 14, 2023Jun 16, 2023 ↗View →
ETSY
ETSY INC
PURCHASE
3,715——7,812Jun 14, 2023Jun 16, 2023 ↗View →
ETSY
ETSY INC
SALE
3,715——0Jun 14, 2023Jun 16, 2023 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
16,622——36,973May 18, 2023May 19, 2023 ↗View →
ETSY
ETSY INC
SALE
178$128.36$22.8K8,219Dec 7, 2022Dec 9, 2022 ↗View →
ETSY
ETSY INC
SALE
317$132.71$42.1K4,276Dec 7, 2022Dec 9, 2022 ↗View →
ETSY
ETSY INC
SALE
4,300——0Dec 7, 2022Dec 9, 2022 ↗View →
ETSY
ETSY INC
SALE
12$134.36$1.6K4,264Dec 7, 2022Dec 9, 2022 ↗View →
ETSY
ETSY INC
PURCHASE
4,300$16.00$68.8K8,397Dec 7, 2022Dec 9, 2022 ↗View →
ETSY
ETSY INC
SALE
167$135.48$22.6K4,097Dec 7, 2022Dec 9, 2022 ↗View →
ETSY
ETSY INC
SALE
1,601$130.09$208.3K6,618Dec 7, 2022Dec 9, 2022 ↗View →
ETSY
ETSY INC
SALE
2,025$130.89$265.1K4,593Dec 7, 2022Dec 9, 2022 ↗View →
ETSY
ETSY INC
PURCHASE
942——4,097Jun 15, 2022Jun 17, 2022 ↗View →
ETSY
ETSY INC
SALE
942——0Jun 15, 2022Jun 17, 2022 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
3,715——3,715Jun 15, 2022Jun 17, 2022 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
16,556——20,053May 26, 2022May 27, 2022 ↗View →
CRCT
CRICUT, INC.
PURCHASEGRANT
Stock grant
3,497——3,497May 25, 2022May 27, 2022 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
942——942Jun 11, 2021Jun 15, 2021 ↗View →
ETSY
ETSY INC
SALE
1,721——0Jun 11, 2021Jun 15, 2021 ↗View →
ETSY
ETSY INC
PURCHASE
1,721——3,155Jun 11, 2021Jun 15, 2021 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
1,355——1,355Jun 11, 2021Jun 15, 2021 ↗View →
ETSY
ETSY INC
SALE
1,000——4,300Mar 2, 2021Mar 3, 2021 ↗View →
ETSY
ETSY INC
PURCHASE
1,000$16.00$16.0K2,434Mar 2, 2021Mar 3, 2021 ↗View →
ETSY
ETSY INC
SALE
1,000$250.01$250.0K1,434Mar 2, 2021Mar 3, 2021 ↗View →
ETSY
ETSY INC
SALE
2,000——5,300Jan 20, 2021Jan 22, 2021 ↗View →
ETSY
ETSY INC
PURCHASE
2,000$16.00$32.0K3,434Jan 20, 2021Jan 22, 2021 ↗View →
ETSY
ETSY INC
SALE
2,000$225.00$450.0K1,434Jan 20, 2021Jan 22, 2021 ↗View →
ETSY
ETSY INC
PURCHASE
2,000$16.00$32.0K3,434Jan 12, 2021Jan 14, 2021 ↗View →
ETSY
ETSY INC
SALE
2,000——7,300Jan 12, 2021Jan 14, 2021 ↗View →
ETSY
ETSY INC
SALE
2,000$200.00$400.0K1,434Jan 12, 2021Jan 14, 2021 ↗View →
ETSY
ETSY INC
SALE
2,000$175.00$350.0K1,434Dec 14, 2020Dec 16, 2020 ↗View →
ETSY
ETSY INC
PURCHASE
2,000$16.00$32.0K3,434Dec 14, 2020Dec 16, 2020 ↗View →
ETSY
ETSY INC
SALE
2,000——9,300Dec 14, 2020Dec 16, 2020 ↗View →
ETSY
ETSY INC
PURCHASE
25,000$16.00$400.0K26,434Jun 23, 2020Jun 25, 2020 ↗View →
ETSY
ETSY INC
SALE
25,000$100.00$2.50M1,434Jun 23, 2020Jun 25, 2020 ↗View →
ETSY
ETSY INC
SALE
25,000——11,300Jun 23, 2020Jun 25, 2020 ↗View →
ETSY
ETSY INC
SALE
1,632$85.84$140.1K2,831Jun 18, 2020Jun 22, 2020 ↗View →
ETSY
ETSY INC
SALE
1,397$86.42$120.7K1,434Jun 18, 2020Jun 22, 2020 ↗View →
ETSY
ETSY INC
SALE
1,434——0Jun 2, 2020Jun 4, 2020 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
1,721——1,721Jun 2, 2020Jun 4, 2020 ↗View →
ETSY
ETSY INC
PURCHASE
1,434——4,463Jun 2, 2020Jun 4, 2020 ↗View →
ETSY
ETSY INC
PURCHASEGRANT
Stock grant
4,065——4,065Jun 2, 2020Jun 4, 2020 ↗View →
ETSY
ETSY INC
SALE
8,504$81.00$688.8K3,029May 11, 2020May 12, 2020 ↗View →
Other insiders · ETSY
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About this filer
CIK 0001589723
ROLE
Director
PRIMARY
ETSY
COMPANIES
2
ACTIVE SINCE
May 2020
MARKETPEEL · /INSIDER/0001589723DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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