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Rhonda Taylor

DG
EVP & GENERAL COUNSEL · DOLLAR GENERAL CORP · CIK 0001578285
FILING MIX · LIFETIME39%/61%
BUYS
20
SELLS
31
TOTAL VALUE
$54.31M
COMPANIES
1
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
105,302
AVG SELL PX
$202.35
TRADE KIND
SHOWING 51 / 51
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
17 backtested trades · 8 horizons · 2 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Rhonda Taylor, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d17+23.53%+1.21%+0.18%+1.02%+1.26%—
14d17+17.65%+2.24%-0.03%+2.27%+2.11%—
30d17+17.65%+4.41%-1.63%+6.04%+3.85%—
60d17+17.65%+8.18%+2.00%+6.18%+8.76%—
90d17+0.00%+8.44%+5.89%+2.54%+4.93%—
180d17+47.06%+2.98%+9.84%-6.86%-3.65%—
1y17(1 pending)+31.25%-2.86%+15.10%-17.95%-27.62%—
2y17(1 pending)+31.25%-6.52%+24.93%-31.46%-10.02%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
DG · 105,302 shares · as of Apr 1, 2026
028,55857,11585,673114,230202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 20 buys / 31 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
8,928$117.17$1.05M105,302Apr 1, 2026Apr 2, 2026 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
6,710——114,230Mar 26, 2026Mar 30, 2026 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
34,028——107,520Mar 10, 2026Mar 12, 2026 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
7,500$134.89$1.01M73,492Dec 16, 2025Dec 17, 2025 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
261$87.60$22.9K80,992Apr 1, 2025Apr 3, 2025 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
34,027——81,253Mar 25, 2025Mar 27, 2025 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
2,263$157.35$356.1K47,226Apr 1, 2024Apr 3, 2024 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
26,017——26,017Mar 27, 2024Mar 28, 2024 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
5,785——49,489Mar 12, 2024Mar 14, 2024 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
4,384$210.46$922.7K43,704Apr 1, 2023Apr 4, 2023 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
16,029——16,029Mar 28, 2023Mar 30, 2023 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
10,333——48,088Mar 14, 2023Mar 16, 2023 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
8,002$241.79$1.93M74,116Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
4,501$244.73$1.10M40,155Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
5,358$243.69$1.31M44,656Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
27,510——0Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
2,400$246.67$592.0K37,755Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASE
EVP & General Counsel
16,853$117.13$1.97M82,118Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
16,853——5,617Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASE
EVP & General Counsel
27,510$92.98$2.56M65,265Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
24,102$242.64$5.85M50,014Aug 26, 2022Aug 30, 2022 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
5,464$226.30$1.24M37,755Apr 1, 2022Apr 5, 2022 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
19,939——19,939Mar 15, 2022Mar 17, 2022 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
12,909——43,219Mar 8, 2022Mar 10, 2022 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
3,297$206.26$680.1K39,955May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
4,000$206.51$826.0K30,310May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
8,600$205.32$1.77M43,252May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
5,645$205.50$1.16M34,310May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASE
EVP & General Counsel
9,758$70.68$689.7K82,603May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
14,292$203.15$2.90M68,311May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
16,459$204.34$3.36M51,852May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
32,890——0May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
9,758——0May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASE
EVP & General Counsel
32,890$84.67$2.78M72,845May 28, 2021Jun 2, 2021 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
5,875$202.40$1.19M39,955Apr 1, 2021Apr 5, 2021 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
18,519——18,519Mar 16, 2021Mar 18, 2021 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
17,868——45,830Mar 9, 2021Mar 11, 2021 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASE
EVP & General Counsel
29,274$70.68$2.07M57,236Sep 9, 2020Sep 10, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
17,851$197.84$3.53M39,385Sep 9, 2020Sep 10, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
29,274——9,758Sep 9, 2020Sep 10, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
11,423$198.42$2.27M27,962Sep 9, 2020Sep 10, 2020 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASE
EVP & General Counsel
32,843$74.72$2.45M69,275May 29, 2020Jun 2, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
8,470——0May 29, 2020Jun 2, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
7,600$191.77$1.46M28,062May 29, 2020Jun 2, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
100$192.64$19.3K27,962May 29, 2020Jun 2, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
33,613$191.08$6.42M35,662May 29, 2020Jun 2, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
32,843——0May 29, 2020Jun 2, 2020 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASE
EVP & General Counsel
8,470$57.91$490.5K36,432May 29, 2020Jun 2, 2020 ↗View →
DG
DOLLAR GENERAL CORP
SALE
EVP & General Counsel
2,143$153.16$328.2K27,962Apr 1, 2020Apr 3, 2020 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
22,287——22,287Mar 17, 2020Mar 19, 2020 ↗View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
6,322——30,105Mar 10, 2020Mar 12, 2020 ↗View →
Other insiders · DG
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About this filer
CIK 0001578285
ROLE
EVP & General Counsel
PRIMARY
DG
COMPANIES
1
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001578285DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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