MarketPeel
Insider Trading Intelligence
Pricing
…
HB

Heath Byrd

SAH
EVP AND CFO · SONIC AUTOMOTIVE INC · CIK 0001574017
FILING MIX · LIFETIME29%/71%
BUYS
23
SELLS
55
TOTAL VALUE
$24.59M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
133,952
AVG SELL PX
$49.37
TRADE KIND
SHOWING 78 / 78
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
19 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Heath Byrd, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d19+68.42%+0.75%-0.01%+0.75%-1.17%—
14d19+47.37%+0.26%+0.78%-0.51%+0.52%—
30d19+57.89%-3.87%-0.21%-3.66%-1.45%—
60d19+73.68%-2.73%-0.43%-2.30%-3.47%—
90d19+78.95%+0.01%+3.34%-3.33%-7.10%—
180d19+47.37%+3.07%+8.42%-5.36%-5.86%—
1y19+31.58%+10.72%+20.11%-9.40%-10.00%—
2y19(1 pending)+0.00%+26.26%+30.63%-4.38%+1.76%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SAH · 133,952 shares · as of Jun 2, 2026
054,580109,160163,739218,319202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 23 buys / 55 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SAH
SONIC AUTOMOTIVE INC
SALE10b5-1
10b5-1 plan
5,061$85.00$430.2K133,952Jun 2, 2026Jun 2, 2026 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE10b5-1
10b5-1 plan
9,526$85.00$809.7K139,013May 28, 2026Jun 1, 2026 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
26,183——43,798May 6, 2026May 6, 2026 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
5,872$68.57$402.6K148,539Mar 31, 2026Apr 2, 2026 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
5,872——154,411Mar 31, 2026Apr 2, 2026 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
5,872——17,615Mar 31, 2026Apr 2, 2026 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
4,167$62.46$260.3K148,539Feb 8, 2026Feb 10, 2026 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
5,020$62.46$313.5K152,706Feb 7, 2026Feb 10, 2026 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
4,162$56.96$237.1K157,726Mar 31, 2025Apr 2, 2025 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
6,277$72.97$458.0K161,888Feb 9, 2025Feb 11, 2025 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
2,856$72.97$208.4K168,165Feb 8, 2025Feb 11, 2025 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
23,487——23,487Feb 5, 2025Feb 6, 2025 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALEGRANT
Gift
2,597——171,021Oct 28, 2024Oct 31, 2024 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE10b5-1
10b5-1 plan
19,827$60.00$1.19M173,618Jul 18, 2024Jul 18, 2024 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE10b5-1
10b5-1 plan
2,480$60.00$148.8K193,445Jun 12, 2024Jun 12, 2024 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
2,343$56.94$133.4K195,925Mar 31, 2024Apr 2, 2024 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
9,791——198,268Feb 14, 2024Feb 14, 2024 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
6,020$57.25$344.6K208,059Feb 10, 2024Feb 13, 2024 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
4,240$57.25$242.7K214,079Feb 9, 2024Feb 13, 2024 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
38,175——218,319Feb 7, 2024Feb 8, 2024 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
34,186——0Sep 14, 2023Sep 14, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE10b5-1
10b5-1 plan
34,186$54.01$1.85M168,622Sep 14, 2023Sep 14, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
34,186$16.76$573.0K202,808Sep 14, 2023Sep 14, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
3,800$16.76$63.7K172,422Sep 6, 2023Sep 8, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
3,800——34,186Sep 6, 2023Sep 8, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE10b5-1
10b5-1 plan
3,800$54.00$205.2K168,622Sep 6, 2023Sep 8, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
100——37,986Aug 31, 2023Sep 1, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE10b5-1
10b5-1 plan
100$54.06$5.4K168,622Aug 31, 2023Sep 1, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
100$16.76$1.7K168,722Aug 31, 2023Sep 1, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
1,509$16.76$25.3K170,131Aug 30, 2023Sep 1, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE10b5-1
10b5-1 plan
1,509$54.00$81.5K168,622Aug 30, 2023Sep 1, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
1,509——38,086Aug 30, 2023Sep 1, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
5,473$16.76$91.7K174,095Jul 19, 2023Jul 21, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
5,473$54.06$295.8K168,622Jul 19, 2023Jul 21, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
5,473——39,595Jul 19, 2023Jul 21, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
3,500$54.07$189.3K168,622Apr 18, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
3,500$16.76$58.7K172,122Apr 18, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
3,500——45,068Apr 18, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
7,589$54.00$409.8K168,622Apr 17, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
7,589$16.76$127.2K176,211Apr 17, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
7,589——48,568Apr 17, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
11,336——56,157Apr 14, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
11,336$54.02$612.4K168,622Apr 14, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
11,336$16.76$190.0K179,958Apr 14, 2023Apr 18, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
3,507$54.34$190.6K168,622Mar 31, 2023Apr 3, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
1,523——172,129Feb 15, 2023Feb 16, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
4,102$58.42$239.6K173,652Feb 10, 2023Feb 13, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
31,154——177,754Feb 8, 2023Feb 9, 2023 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
26,221$40.31$1.06M146,600Aug 1, 2022Aug 1, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
67,493$16.76$1.13M214,093Aug 1, 2022Aug 1, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
67,493——67,493Aug 1, 2022Aug 1, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
67,493$41.64$2.81M146,600Aug 1, 2022Aug 1, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
3,382$42.51$143.8K172,821Mar 31, 2022Apr 2, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
20,381$50.69$1.03M176,203Mar 9, 2022Mar 11, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
17,507$51.05$893.7K196,584Mar 8, 2022Mar 9, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
33,330——139,091Feb 9, 2022Feb 11, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
75,000——214,091Feb 9, 2022Feb 11, 2022 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
45,483$16.76$762.3K151,244Apr 14, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
45,483——134,986Apr 14, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
45,483$49.80$2.27M105,761Apr 14, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
9,281——180,469Apr 13, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
9,281$49.17$456.3K105,761Apr 13, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
9,281$16.76$155.5K115,042Apr 13, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
12,729$16.76$213.3K118,490Apr 12, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
12,729——189,750Apr 12, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
12,729$49.83$634.3K105,761Apr 12, 2021Apr 14, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
11,766$50.01$588.4K105,761Mar 8, 2021Mar 9, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
3,565$41.61$148.3K117,527Feb 23, 2021Feb 25, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
30,507——121,092Feb 10, 2021Feb 12, 2021 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
20,000$40.83$816.6K114,236Aug 5, 2020Aug 7, 2020 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
7,565$35.01$264.9K134,236Jul 10, 2020Jul 10, 2020 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
11,935$35.00$417.7K141,801Jul 8, 2020Jul 10, 2020 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
202,479——202,479Apr 10, 2020Apr 14, 2020 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
9,805$13.28$130.2K196,568Mar 31, 2020Apr 2, 2020 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
3,485$28.10$97.9K206,373Feb 23, 2020Feb 25, 2020 ↗View →
SAH
SONIC AUTOMOTIVE INC
SALE
EVP and CFO
5,850$31.74$185.7K209,858Feb 13, 2020Feb 17, 2020 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASEGRANT
Stock grant
42,832——215,708Feb 12, 2020Feb 14, 2020 ↗View →
SAH
SONIC AUTOMOTIVE INC
PURCHASE
EVP and CFO
0——172,876Feb 12, 2020Apr 14, 2020 ↗View →
Other insiders · SAH
Loading peer insiders…
About this filer
CIK 0001574017
ROLE
EVP and CFO
PRIMARY
SAH
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001574017DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback