MarketPeel
Insider Trading Intelligence
JQ

James Quincey

KO
CHAIRMAN AND CEO · COCA COLA CO · CIK 0001561264
FILING MIX · LIFETIME53%/47%
BUYS
70
SELLS
62
TOTAL VALUE
$351.50M
COMPANIES
2
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
210,827
AVG SELL PX
$67.80
TRADE KIND
SHOWING 132 / 132
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
29 backtested trades · 8 horizons · 27 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by James Quincey, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d29+62.07%+0.02%-0.65%+0.67%+0.34%
14d29+50.00%-0.25%-1.67%+1.42%+0.72%
30d29+51.72%-1.88%-0.40%-1.48%-1.10%
60d29(1 pending)+75.00%-2.64%+2.18%-4.82%-4.60%
90d29(1 pending)+64.29%-3.87%+5.25%-9.38%-14.49%
180d29(4 pending)+40.00%+0.13%+10.00%-9.88%-10.52%
1y29(4 pending)+36.00%+5.91%+20.12%-15.28%-15.42%
2y29(17 pending)+0.00%+17.66%+41.07%-23.41%-28.63%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
KO · 122,833 shares · as of Jun 5, 2026
0221,523443,045664,568886,090202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 70 buys / 62 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,595.307$24.29$38.8K87,993.957Jun 26, 2026Jun 30, 2026View →
KO
COCA COLA CO
PURCHASE
Chairman
436,296$44.48$19.40M559,129Jun 5, 2026Jun 6, 2026View →
KO
COCA COLA CO
SALE
Chairman
436,2960Jun 5, 2026Jun 6, 2026View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
436,296$80.13$34.96M122,833Jun 5, 2026Jun 6, 2026View →
KO
COCA COLA CO
SALE
Chairman
8,000436,296Jun 4, 2026Jun 6, 2026View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
8,000$80.00$640.0K122,833Jun 4, 2026Jun 6, 2026View →
KO
COCA COLA CO
PURCHASE
Chairman
8,000$44.48$355.8K130,833Jun 4, 2026Jun 6, 2026View →
KO
COCA COLA CO
PURCHASEGRANT
Gift
44,678122,833May 11, 2026May 12, 2026View →
KO
COCA COLA CO
SALEGRANT
Gift
44,6780May 11, 2026May 12, 2026View →
KO
COCA COLA CO
SALE
Chairman
200,000$78.90$15.78M78,155May 7, 2026May 11, 2026View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
7,686.539$26.67$205.0K85,004.077Apr 23, 2026Apr 27, 2026View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,433.062$27.04$38.7K77,317.538Mar 27, 2026Mar 30, 2026View →
KO
COCA COLA CO
SALE
Chairman and CEO
250,000$79.14$19.78M278,155Mar 3, 2026Mar 4, 2026View →
KO
COCA COLA CO
SALE
Chairman and CEO
688$79.05$54.4K528,155Mar 3, 2026Mar 4, 2026View →
KO
COCA COLA CO
SALE
Chairman and CEO
149,616$80.50$12.04M528,843Feb 27, 2026Mar 3, 2026View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
522,910522,910Feb 26, 2026Feb 27, 2026View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
335,913678,459Feb 19, 2026Feb 20, 2026View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
337,824$77.10$26.05M342,546Feb 3, 2026Feb 4, 2026View →
KO
COCA COLA CO
SALE
Chairman and CEO
337,8240Feb 3, 2026Feb 4, 2026View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
337,824$40.89$13.81M680,370Feb 3, 2026Feb 4, 2026View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,556.225$24.90$38.8K74,697.055Dec 31, 2025Jan 5, 2026View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,520.801$25.48$38.8K71,917.073Sep 30, 2025Oct 2, 2025View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,598.597$24.24$38.7K69,204.871Jun 30, 2025Jul 2, 2025View →
KO
COCA COLA CO
SALE
Chairman and CEO
66,60166,601May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
66,601$72.08$4.80M342,546May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
SALE
Chairman and CEO
66,601199,802May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
SALE
Chairman and CEO
66,6010May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
66,600$72.00$4.80M275,946May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
66,601$72.08$4.80M342,546May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
SALE
Chairman and CEO
66,600133,202May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
66,601$43.52$2.90M342,547May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
66,601$72.08$4.80M342,546May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
66,601$43.52$2.90M409,147May 30, 2025Jun 2, 2025View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
66,600$43.52$2.90M409,147May 30, 2025Jun 2, 2025View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
8,999$22.78$205.0K66,442.047Apr 24, 2025Apr 28, 2025View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,529.203$25.34$38.8K57,443.047Mar 31, 2025Apr 2, 2025View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
864,850864,850Feb 27, 2025Feb 28, 2025View →
KO
COCA COLA CO
SALE
Chairman and CEO
145,435$71.01$10.33M342,546Feb 25, 2025Feb 26, 2025View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
259,310601,856Feb 20, 2025Feb 22, 2025View →
KO
COCA COLA CO
SALE
Chairman and CEO
113,875$70.07$7.98M487,981Feb 20, 2025Feb 22, 2025View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,460.611$26.53$38.8K55,028.61Dec 31, 2024Jan 3, 2025View →
KO
COCA COLA CO
SALE
Chairman and CEO
100,000$64.03$6.40M342,546Nov 8, 2024Nov 11, 2024View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,338.977$28.94$38.7K52,710.584Sep 30, 2024Oct 2, 2024View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
14,118$70.00$988.3K442,546Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
14,119$70.03$988.7K442,546Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
14,160$41.89$593.1K456,706Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
14,118$41.89$591.3K456,664Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
14,11914,160Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
14,119$41.89$591.4K456,665Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
14,160$70.03$991.6K442,546Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
14,11828,279Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
14,1600Aug 26, 2024Aug 27, 2024View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
22,114$70.03$1.55M442,546Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
22,07364,511Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
36,232108,698Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
22,114$70.04$1.55M442,546Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
36,232$70.00$2.54M442,546Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
22,11486,584Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
22,11442,397Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
22,114$41.89$926.2K464,660Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
36,232$41.89$1.52M478,778Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
SALE10b5-1
10b5-1 plan
22,073$70.04$1.55M442,546Aug 21, 2024Aug 23, 2024View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
22,073$41.89$924.5K464,619Aug 21, 2024Aug 23, 2024View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,384.918$27.98$38.8K50,620.351Jun 28, 2024Jul 1, 2024View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
8,115.598$25.26$205.0K48,495.58Apr 25, 2024Apr 26, 2024View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,396.396$27.75$38.7K40,379.982Mar 28, 2024Apr 1, 2024View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
835,436835,436Feb 28, 2024Feb 29, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
247,188$60.94$15.06M442,546Feb 22, 2024Feb 23, 2024View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
443,544886,090Feb 15, 2024Feb 19, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
196,356$59.29$11.64M689,734Feb 15, 2024Feb 19, 2024View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,345.953$28.79$38.7K38,377.399Dec 29, 2023Jan 2, 2024View →
KO
COCA COLA CO
SALE
Chairman and CEO
92,028$59.06$5.44M442,546Dec 18, 2023Dec 20, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
92,0280Dec 18, 2023Dec 20, 2023View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
92,028$37.21$3.42M534,574Dec 18, 2023Dec 20, 2023View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
92,028$37.21$3.42M534,574Nov 16, 2023Nov 20, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
92,028$57.15$5.26M442,546Nov 16, 2023Nov 20, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
92,02892,028Nov 16, 2023Nov 20, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
92,029$53.86$4.96M442,546Oct 17, 2023Oct 19, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
92,029184,056Oct 17, 2023Oct 19, 2023View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
92,029$37.21$3.42M534,575Oct 17, 2023Oct 19, 2023View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,168.224$33.17$38.7K36,520.066Sep 29, 2023Oct 2, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
92,029$58.09$5.35M442,546Sep 18, 2023Sep 20, 2023View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
92,029$37.21$3.42M534,575Sep 18, 2023Sep 20, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
92,029276,085Sep 18, 2023Sep 20, 2023View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,056.434$36.68$38.7K34,946.861Jun 30, 2023Jul 5, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
150,000$64.33$9.65M442,546May 1, 2023May 2, 2023View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
5,291.688$38.74$205.0K33,537.581Apr 27, 2023Apr 28, 2023View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
949.755$40.80$38.8K28,245.893Mar 31, 2023Apr 4, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
46,421$60.50$2.81M592,546Mar 7, 2023Mar 9, 2023View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
733,437733,437Feb 27, 2023Mar 1, 2023View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
133,076874,017Feb 16, 2023Feb 21, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
235,050$59.59$14.01M638,967Feb 16, 2023Feb 21, 2023View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
389,204740,941Feb 16, 2023Feb 21, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
34,875$60.32$2.10M351,737Feb 13, 2023Feb 14, 2023View →
KO
COCA COLA CO
SALE
Chairman and CEO
34,8750Feb 13, 2023Feb 14, 2023View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
34,875$37.61$1.31M386,612Feb 13, 2023Feb 14, 2023View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
756.245$51.24$38.7K27,026.854Dec 30, 2022Jan 3, 2023View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
885.512$43.76$38.8K26,065.089Sep 30, 2022Oct 3, 2022View →
KO
COCA COLA CO
SALE
Chairman and CEO
32,000$64.09$2.05M351,737Jul 28, 2022Jul 29, 2022View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
723.051$52.31$37.8K24,961.383Jul 3, 2022Jul 5, 2022View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
4,058.602$50.51$205.0K24,047.492Apr 28, 2022Apr 29, 2022View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
690.809$51.57$35.6K19,988.89Apr 3, 2022Apr 4, 2022View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
208,664475,382Feb 17, 2022Feb 21, 2022View →
KO
COCA COLA CO
SALE
Chairman and CEO
91,645$60.90$5.58M383,737Feb 17, 2022Feb 21, 2022View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
682,393682,393Feb 17, 2022Feb 21, 2022View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
603.302$59.05$35.6K19,140.706Dec 31, 2021Jan 4, 2022View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
829.839$42.93$35.6K18,398.025Oct 3, 2021Oct 4, 2021View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
896.678$39.73$35.6K17,422.84Jul 4, 2021Jul 6, 2021View →
KO
COCA COLA CO
SALE
Chairman and CEO
110,000$54.48$5.99M266,718Apr 23, 2021Apr 25, 2021View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
4,981.884$38.64$192.5K16,363.157Apr 22, 2021Apr 23, 2021View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
981.405$36.30$35.6K11,381.273Apr 2, 2021Apr 2, 2021View →
KO
COCA COLA CO
SALE
Chairman and CEO
88,384$50.11$4.43M376,718Feb 20, 2021Feb 23, 2021View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
95,959505,388Feb 18, 2021Feb 22, 2021View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
554,597554,597Feb 18, 2021Feb 22, 2021View →
KO
COCA COLA CO
SALE
Chairman and CEO
40,286$50.13$2.02M465,102Feb 18, 2021Feb 22, 2021View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
967.808$36.81$35.6K10,283.25Dec 31, 2020Jan 4, 2021View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
988.211$36.05$35.6K8,769.603Sep 25, 2020Sep 28, 2020View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
1,111.891$32.04$35.6K7,702.033Jun 26, 2020Jun 29, 2020View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
5,246.661$36.69$192.5K6,521.287Apr 23, 2020Apr 24, 2020View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
406.14$30.90$12.5K1,274.626Mar 27, 2020Mar 30, 2020View →
PFE
PFIZER INC
PURCHASEGRANT
Stock grant
868.49$34.10$29.6K868.49Feb 27, 2020Mar 2, 2020View →
KO
COCA COLA CO
SALE
Chairman and CEO
139,97234,875Feb 25, 2020Feb 26, 2020View →
KO
COCA COLA CO
SALE
Chairman and CEO
169,538$59.05$10.01M409,428Feb 25, 2020Feb 26, 2020View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
38,260$34.35$1.31M578,966Feb 25, 2020Feb 26, 2020View →
KO
COCA COLA CO
SALE
Chairman and CEO
38,2600Feb 25, 2020Feb 26, 2020View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
139,972$37.61$5.26M540,706Feb 25, 2020Feb 26, 2020View →
KO
COCA COLA CO
PURCHASE
Chairman and CEO
82,125$37.61$3.09M467,407Feb 24, 2020Feb 26, 2020View →
KO
COCA COLA CO
SALE
Chairman and CEO
82,125174,847Feb 24, 2020Feb 26, 2020View →
KO
COCA COLA CO
SALE
Chairman and CEO
66,673$59.08$3.94M400,734Feb 24, 2020Feb 26, 2020View →
KO
COCA COLA CO
SALE
Chief Executive Officer
56,106$59.78$3.35M385,282Feb 21, 2020Feb 25, 2020View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
195,973441,388Feb 20, 2020Feb 24, 2020View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
486,651486,651Feb 20, 2020Feb 24, 2020View →
Other insiders · KO
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About this filer
CIK 0001561264
ROLE
Chairman and CEO
PRIMARY
KO
COMPANIES
2
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001561264DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

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