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Charles N. Whitaker

MO
SVP, CHIEF HR OFF. & CCO · ALTRIA GROUP, INC. · CIK 0001550478
FILING MIX · LIFETIME59%/41%
BUYS
16
SELLS
11
TOTAL VALUE
$6.13M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
180,869
AVG SELL PX
$54.83
TRADE KIND
SHOWING 27 / 27
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
3 backtested trades · 8 horizons · 3 pending
Forward-return performance of every backtestable P/S trade by Charles N. Whitaker, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d3+33.33%-0.11%-0.21%+0.11%-1.34%—
14d3+66.67%-0.78%+0.46%-1.25%-0.21%—
30d3+33.33%+2.42%+0.93%+1.49%+1.80%—
60d3+0.00%+5.21%+5.93%-0.72%-2.71%—
90d3+0.00%+6.88%+9.09%+0.02%+0.02%—
180d3(1 pending)+0.00%+19.71%+15.85%+3.86%+3.86%—
1y3(1 pending)+0.00%+25.41%+22.46%+2.95%+2.95%—
2y3(1 pending)+0.00%+45.82%+28.40%+17.42%+17.42%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
MO · 180,869 shares · as of Mar 5, 2026
054,427108,855163,282217,709202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 16 buys / 11 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
MO
ALTRIA GROUP, INC.
SALE
SVP, Chief HR Off. & CCO
27,908$67.57$1.89M180,869Mar 5, 2026Mar 9, 2026 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
9,711——217,709Feb 26, 2026Mar 2, 2026 ↗View →
MO
ALTRIA GROUP, INC.
SALE
SVP, Chief HR Off. & CCO
8,932$69.70$622.6K208,777Feb 26, 2026Mar 2, 2026 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
13,534——207,998Feb 25, 2026Feb 27, 2026 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
17,168——194,464Dec 9, 2025Dec 11, 2025 ↗View →
MO
ALTRIA GROUP, INC.
SALE
SVP, Chief HR Off. & CCO
10,331$67.58$698.2K177,296Aug 21, 2025Aug 25, 2025 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
8,568——195,138Feb 27, 2025Mar 3, 2025 ↗View →
MO
ALTRIA GROUP, INC.
SALE
SVP, Chief HR Off. & CCO
7,511$54.85$412.0K187,627Feb 27, 2025Mar 3, 2025 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
13,085——186,570Feb 26, 2025Feb 28, 2025 ↗View →
MO
ALTRIA GROUP, INC.
SALE
Sr. VP, Chief HR Off. & CCO
22,487$43.95$988.4K173,485May 2, 2024May 6, 2024 ↗View →
MO
ALTRIA GROUP, INC.
SALE
Sr. VP, Chief HR Off. & CCO
4,779$40.90$195.5K195,972Feb 28, 2024Mar 1, 2024 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
5,868——200,751Feb 28, 2024Mar 1, 2024 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
16,765——194,883Feb 27, 2024Feb 29, 2024 ↗View →
MO
ALTRIA GROUP, INC.
SALE
Sr. VP, Chief HR Off. & CCO
4,426$46.54$206.0K178,118Feb 28, 2023Mar 2, 2023 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
5,571——182,544Feb 28, 2023Mar 2, 2023 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
14,555——176,973Feb 27, 2023Mar 1, 2023 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
1,779——165,020Feb 28, 2022Mar 2, 2022 ↗View →
MO
ALTRIA GROUP, INC.
SALE
Sr. VP, Chief HR Off. & CCO
2,602$51.47$133.9K162,418Feb 28, 2022Mar 2, 2022 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
13,732——163,241Feb 24, 2022Feb 28, 2022 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
10,024——149,509Feb 25, 2021Mar 1, 2021 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
1,491——141,810Feb 11, 2021Feb 16, 2021 ↗View →
MO
ALTRIA GROUP, INC.
SALE
Sr. VP, Chief HR Off. & CCO
2,325$43.55$101.3K139,485Feb 11, 2021Feb 16, 2021 ↗View →
MO
ALTRIA GROUP, INC.
SALE
Sr. VP, Chief HR Off. & CCO
11,500$40.98$471.3K140,319Nov 16, 2020Nov 18, 2020 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
22,905——151,819Aug 19, 2020Aug 21, 2020 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
9,154——128,914Feb 26, 2020Feb 28, 2020 ↗View →
MO
ALTRIA GROUP, INC.
PURCHASEGRANT
Stock grant
2,594——128,764Feb 11, 2020Feb 13, 2020 ↗View →
MO
ALTRIA GROUP, INC.
SALE
SVP Chief HR Officer &CCO
9,004$46.20$416.0K119,760Feb 11, 2020Feb 13, 2020 ↗View →
Other insiders · MO
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About this filer
CIK 0001550478
ROLE
SVP, Chief HR Off. & CCO
PRIMARY
MO
COMPANIES
1
ACTIVE SINCE
Feb 2020
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