MarketPeel
Insider Trading Intelligence
KK

Kelly J. Kennedy

GDRX
DIRECTOR · GOODRX HOLDINGS, INC. · CIK 0001545591
FILING MIX · LIFETIME53%/47%
BUYS
23
SELLS
20
TOTAL VALUE
$930.4K
COMPANIES
4
ACTIVE SINCE
Aug 2020
HOLDINGS NOW
1,184,510
AVG SELL PX
$5.17
TRADE KIND
SHOWING 43 / 43
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
15 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Kelly J. Kennedy, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d15+60.00%-2.07%+0.11%-2.18%-1.25%
14d15+60.00%-5.34%+0.08%-5.42%-4.12%
30d15+66.67%-7.24%-0.85%-6.39%-10.25%
60d15+73.33%-4.07%-0.61%-3.46%-7.25%
90d15+73.33%-2.34%+1.65%-3.99%-15.46%
180d15+73.33%+7.47%+5.72%+1.74%-17.81%
1y15+66.67%+10.96%+15.31%-4.35%-41.43%
2y15+33.33%+64.63%+42.32%+22.31%-17.28%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
GDRX · 207,645 shares · as of Jun 16, 2026
051,911103,823155,734207,645202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 23 buys / 20 sellsCOVERAGE · 24 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
GDRX
GOODRX HOLDINGS, INC.
PURCHASEGRANT
Stock grant
73,434207,645Jun 16, 2026Jun 17, 2026View →
SATL
SATELLOGIC INC.
PURCHASEGRANT
Stock grant
20,78720,787Jun 11, 2026Jun 15, 2026View →
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
10,43633,363Jun 10, 2026Jun 12, 2026View →
SATL
SATELLOGIC INC.
SALE
49,4350May 31, 2026Jun 1, 2026View →
SATL
SATELLOGIC INC.
PURCHASE
49,435180,685May 31, 2026Jun 1, 2026View →
VITL
VITAL FARMS, INC.
PURCHASE
2,500$8.40$21.0K22,927May 14, 2026May 18, 2026View →
VITL
VITAL FARMS, INC.
PURCHASE
2,500$8.40$21.0K22,927May 14, 2026May 21, 2026View →
GDRX
GOODRX HOLDINGS, INC.
PURCHASE
23,149134,211Dec 21, 2025Dec 22, 2025View →
GDRX
GOODRX HOLDINGS, INC.
SALE
23,14923,149Dec 21, 2025Dec 22, 2025View →
SATL
SATELLOGIC INC.
PURCHASEGRANT
Stock grant
49,43549,435Jun 23, 2025Jun 25, 2025View →
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
3,42320,427Jun 11, 2025Jun 13, 2025View →
GDRX
GOODRX HOLDINGS, INC.
PURCHASEGRANT
Stock grant
57,050111,062Jun 3, 2025Jun 4, 2025View →
SATL
SATELLOGIC INC.
SALE
131,2500May 31, 2025Jun 18, 2025View →
SATL
SATELLOGIC INC.
PURCHASE
131,250131,250May 31, 2025Jun 18, 2025View →
GDRX
GOODRX HOLDINGS, INC.
SALE
23,15046,298Dec 21, 2024Dec 23, 2024View →
GDRX
GOODRX HOLDINGS, INC.
PURCHASE
23,150$4.44$102.8K54,012Dec 21, 2024Dec 23, 2024View →
GDRX
GOODRX HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,46430,862Jul 8, 2024Jul 10, 2024View →
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
2,13617,004Jun 12, 2024Jun 14, 2024View →
GDRX
GOODRX HOLDINGS, INC.
PURCHASEGRANT
Stock grant
28,39828,398Jun 6, 2024Jun 10, 2024View →
VITL
VITAL FARMS, INC.
SALE
10,971$35.35$387.8K14,868May 13, 2024May 15, 2024View →
GDRX
GOODRX HOLDINGS, INC.
PURCHASEGRANT
Stock grant
69,44869,448Dec 21, 2023Dec 22, 2023View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
40,327$1.23$49.6K922,715Oct 2, 2023Oct 5, 2023View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
6,621$1.36$9.0K963,042Aug 21, 2023Aug 22, 2023View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
1,260$1.47$1.9K969,663Jul 28, 2023Jul 31, 2023View →
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
6,08625,839Jun 7, 2023Jun 9, 2023View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
6,801$1.58$10.7K970,923May 22, 2023May 23, 2023View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
1,239$1.65$2.0K977,724May 1, 2023May 2, 2023View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
382,142978,963Mar 21, 2023Mar 23, 2023View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
15,904$2.92$46.4K596,821Mar 6, 2023Mar 8, 2023View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
1,535$3.04$4.7K612,725Jan 30, 2023Jan 31, 2023View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
3,933$2.90$11.4K614,260Nov 21, 2022Nov 22, 2022View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
1,227$3.26$4.0K618,193Oct 28, 2022Oct 31, 2022View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
3,814$3.74$14.3K619,420Aug 22, 2022Aug 23, 2022View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
1,169$3.27$3.8K623,234Jul 28, 2022Jul 29, 2022View →
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
8,78219,753Jun 8, 2022Jun 10, 2022View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
3,694$3.17$11.7K624,403May 20, 2022May 23, 2022View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
46,344$4.06$188.2K628,097May 5, 2022May 9, 2022View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
1,218$4.07$5.0K667,176Apr 27, 2022Apr 28, 2022View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
175,123668,394Mar 24, 2022Mar 28, 2022View →
HNST
HONEST COMPANY, INC.
SALE
EVP and CFO
6,047$5.81$35.1K493,271Jan 28, 2022Feb 1, 2022View →
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
3,47110,971Jun 9, 2021Jun 11, 2021View →
HNST
HONEST COMPANY, INC.
PURCHASEGRANT
Stock grant
299,318499,318May 26, 2021Aug 13, 2021View →
VITL
VITAL FARMS, INC.
PURCHASEGRANT
Stock grant
7,5007,500Aug 3, 2020Aug 5, 2020View →
Other insiders · GDRX
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About this filer
CIK 0001545591
ROLE
Director
PRIMARY
GDRX
COMPANIES
4
ACTIVE SINCE
Aug 2020
MARKETPEEL · /INSIDER/0001545591DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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