MarketPeel
Insider Trading Intelligence
ML

Max R. Levchin

AFRM
CHIEF EXECUTIVE OFFICER · AFFIRM HOLDINGS, INC. · CIK 0001539853
FILING MIX · LIFETIME41%/59%
BUYS
11
SELLS
16
TOTAL VALUE
$265.92M
COMPANIES
2
ACTIVE SINCE
Mar 2021
HOLDINGS NOW
5,053
AVG SELL PX
$83.28
TRADE KIND
SHOWING 27 / 27
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
12 backtested trades · 8 horizons · 24 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Max R. Levchin, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d12+58.33%-4.39%+0.27%-4.66%-4.56%
14d12+58.33%-5.99%-0.02%-5.97%-5.79%
30d12+83.33%-7.51%+0.24%-7.75%-13.63%
60d12+100.00%-17.43%+0.77%-18.20%-21.94%
90d12+100.00%-14.21%+1.46%-15.67%-15.51%
180d12+83.33%-23.91%+3.21%-27.13%-41.81%
1y12(12 pending)
2y12(12 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
AFRM · 0 shares · as of Jan 5, 2026
03,121,2626,242,5249,363,78512,485,04720222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 11 buys / 16 sellsCOVERAGE · 22 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
3,825.353$75.81$290.0K5,052.562Apr 1, 2026Apr 2, 2026View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
553,554$80.52$44.57M113,112Jan 5, 2026Jan 7, 2026View →
AFRM
AFFIRM HOLDINGS, INC.
SALE
Chief Executive Officer
666,66610,500,002Jan 5, 2026Jan 7, 2026View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASE
Chief Executive Officer
666,666$49.00$32.67M666,666Jan 5, 2026Jan 7, 2026View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
113,112$81.12$9.18M0Jan 5, 2026Jan 7, 2026View →
KO
COCA COLA CO
PURCHASE
7,206$69.87$503.5K14,267Oct 24, 2025Oct 27, 2025View →
KO
COCA COLA CO
PURCHASE
4,197$70.31$295.1K7,061Oct 23, 2025Oct 27, 2025View →
KO
COCA COLA CO
PURCHASE
2,864$69.87$200.1K2,864Oct 23, 2025Oct 27, 2025View →
KO
COCA COLA CO
PURCHASEGRANT
Stock grant
1,118.099$71.55$80.0K1,118.099Oct 16, 2025Oct 20, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
202,582$90.02$18.24M3,594Sep 22, 2025Sep 24, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
3,594$90.98$327.0K0Sep 22, 2025Sep 24, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
259,705$89.23$23.17M206,176Sep 22, 2025Sep 24, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
185,832$88.46$16.44M465,881Sep 22, 2025Sep 24, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASE
Chief Executive Officer
651,713$49.00$31.93M651,713Sep 22, 2025Sep 24, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE
Chief Executive Officer
651,71311,166,668Sep 22, 2025Sep 24, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASE
Chief Executive Officer
499,223$49.00$24.46M499,223Aug 28, 2025Aug 29, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
499,223$80.17$40.02M0Aug 28, 2025Aug 29, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE
Chief Executive Officer
499,22311,818,381Aug 28, 2025Aug 29, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASE
Chief Executive Officer
167,443$49.00$8.20M167,443Aug 22, 2025Aug 22, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
167,443$80.10$13.41M0Aug 22, 2025Aug 22, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE
Chief Executive Officer
167,44312,317,604Aug 22, 2025Aug 22, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASE
Chief Executive Officer
14,953$49.00$732.7K14,953Aug 18, 2025Aug 20, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE
Chief Executive Officer
14,95312,485,047Aug 18, 2025Aug 20, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
14,953$80.05$1.20M0Aug 18, 2025Aug 20, 2025View →
AFRM
AFFIRM HOLDINGS, INC.
SALE
Chief Executive Officer
361,75910,352,528Mar 18, 2021Mar 22, 2021View →
AFRM
AFFIRM HOLDINGS, INC.
PURCHASE
Chief Executive Officer
361,759361,759Mar 18, 2021Mar 22, 2021View →
AFRM
AFFIRM HOLDINGS, INC.
SALE
Chief Executive Officer
361,7590Mar 18, 2021Mar 22, 2021View →
Other insiders · AFRM
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About this filer
CIK 0001539853
ROLE
Chief Executive Officer
PRIMARY
AFRM
COMPANIES
2
ACTIVE SINCE
Mar 2021
MARKETPEEL · /INSIDER/0001539853DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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