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SB

Seth Burroughs

XELB
EVP OF BD TREASURER SECRETARY · XCEL BRANDS, INC. · CIK 0001530559
FILING MIX · LIFETIME58%/42%
BUYS
19
SELLS
14
TOTAL VALUE
$288.6K
COMPANIES
1
ACTIVE SINCE
Mar 2024
HOLDINGS NOW
35,811
AVG SELL PX
$0.79
TRADE KIND
SHOWING 33 / 33
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Seth Burroughs, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+100.00%+6.24%+2.23%+4.00%+4.00%—
14d1+100.00%+4.63%+2.60%+2.03%+2.03%—
30d1+100.00%+0.60%-1.05%+1.66%+1.66%—
60d1+0.00%-3.39%+2.64%-6.04%-6.04%—
90d1+0.00%-5.39%+6.40%-11.79%-11.79%—
180d1+0.00%-6.76%+9.10%-15.86%-15.86%—
1y1+0.00%-62.28%+11.46%-73.74%-73.74%—
2y1+0.00%-82.83%+32.90%-115.73%-115.73%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
XELB · 35,811 shares · as of Dec 3, 2025
0117,554235,108352,661470,2152025SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2024
2024
2024
2024
2025
2025
2025
2025
FLOW · 19 buys / 14 sellsCOVERAGE · 8 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
35,811——35,811Dec 3, 2025Dec 5, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
4,092$1.40$5.7K65,314Aug 29, 2025Sep 3, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
8,110$1.40$11.4K69,406Aug 29, 2025Sep 3, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
10,512$1.08$11.4K66,600Aug 15, 2025Aug 18, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
5,304$1.08$5.7K61,296Aug 15, 2025Aug 18, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
6,273$1.81$11.4K59,585Jun 30, 2025Jul 2, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
3,497$1.81$6.3K56,088Jun 30, 2025Jul 2, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
2,694$2.35$6.3K53,312May 30, 2025Jun 3, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
4,831$2.35$11.4K56,006May 30, 2025Jun 3, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
2,500——2,500May 28, 2025May 30, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
2,500——51,175May 28, 2025May 30, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
2,660$2.38$6.3K48,675Apr 30, 2025May 2, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
4,770$2.38$11.4K51,335Apr 30, 2025May 2, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
2,089$2.82$5.9K46,565Mar 31, 2025Apr 2, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
3,747$2.82$10.6K48,810Mar 31, 2025Apr 2, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
40,132$0.28$11.4K470,215Mar 3, 2025Mar 5, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
22,375$0.28$6.3K447,840Mar 3, 2025Mar 5, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
26,830$0.42$11.3K445,047Jan 31, 2025Feb 3, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
14,964$0.42$6.3K430,083Jan 31, 2025Feb 3, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
11,123$0.69$7.6K418,217Dec 31, 2024Jan 3, 2025 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
22,045$0.69$15.1K429,330Dec 31, 2024Jan 3, 2025 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
8,336$0.69$5.7K407,285Nov 29, 2024Dec 2, 2024 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
16,521$0.69$11.4K415,621Nov 29, 2024Dec 2, 2024 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
14,382$0.79$11.4K406,356Oct 31, 2024Nov 5, 2024 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
7,256$0.79$5.7K399,100Oct 31, 2024Nov 5, 2024 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
7,658$0.75$5.7K391,974Sep 30, 2024Nov 5, 2024 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
15,178$0.75$11.4K399,632Sep 30, 2024Nov 5, 2024 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
8,146$0.70$5.7K384,454Aug 31, 2024Nov 5, 2024 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
16,145$0.70$11.3K392,600Aug 31, 2024Nov 5, 2024 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
7,885$0.72$5.7K380,398Jul 31, 2024Aug 2, 2024 ↗View →
XELB
XCEL BRANDS, INC.
SALE
EVP of BD Treasurer Secretary
3,943$0.72$2.8K376,455Jul 31, 2024Aug 2, 2024 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASEGRANT
Stock grant
29,464$0.98$28.9K372,513Mar 19, 2024Mar 19, 2024 ↗View →
XELB
XCEL BRANDS, INC.
PURCHASE
EVP of BD Treasurer Secretary
32,500$0.65$21.1K343,049Mar 15, 2024Mar 19, 2024 ↗View →
Other insiders · XELB
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About this filer
CIK 0001530559
ROLE
EVP of BD Treasurer Secretary
PRIMARY
XELB
COMPANIES
1
ACTIVE SINCE
Mar 2024
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