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FC

Frank Conforti

URBN
CHIEF FINANCIAL OFFICER · URBAN OUTFITTERS INC · CIK 0001486478
FILING MIX · LIFETIME33%/67%
BUYS
35
SELLS
72
TOTAL VALUE
$12.95M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
71,698
AVG SELL PX
$41.71
TRADE KIND
SHOWING 107 / 107
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
9 backtested trades · 8 horizons · 3 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Frank Conforti, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d9+77.78%-2.98%-2.22%-0.76%-1.51%—
14d9+55.56%-4.91%-1.65%-3.26%-0.20%—
30d9+66.67%-0.81%-0.83%+0.02%-2.84%—
60d9+77.78%-2.71%-1.26%-1.44%-4.77%—
90d9+22.22%+12.91%+3.04%+9.86%+5.35%—
180d9+33.33%+7.17%+9.68%-2.51%+3.14%—
1y9+11.11%+24.36%+18.40%+5.96%+14.72%—
2y9(3 pending)+33.33%+39.65%+32.75%+6.90%+9.26%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
URBN · 71,698 shares · as of May 22, 2026
021,02542,05163,07684,101202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 35 buys / 72 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
9,391$73.19$687.3K71,698May 22, 2026May 26, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
6,560——80,553Mar 11, 2026Mar 13, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
6,560——84,101Mar 11, 2026Mar 13, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
3,012$64.93$195.6K81,089Mar 11, 2026Mar 13, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
6,560——13,120Mar 11, 2026Mar 13, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
6,560——13,120Mar 11, 2026Mar 13, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
3,012$64.93$195.6K77,541Mar 11, 2026Mar 13, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,834——73,107Mar 9, 2026Mar 11, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,834——0Mar 9, 2026Mar 11, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,974$64.48$320.7K73,993Mar 9, 2026Mar 11, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,974$64.48$320.7K68,133Mar 9, 2026Mar 11, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,834——78,967Mar 9, 2026Mar 11, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,834——0Mar 9, 2026Mar 11, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,200——59,153Mar 5, 2026Mar 9, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
3,153$65.62$206.9K56,000Mar 5, 2026Mar 9, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
3,927$65.62$257.7K62,273Mar 5, 2026Mar 9, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,200——10,201Mar 5, 2026Mar 9, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,200——10,201Mar 5, 2026Mar 9, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,200——66,200Mar 5, 2026Mar 9, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALEGRANT
Stock grant
13,291——13,291Mar 3, 2026Mar 5, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALEGRANT
Stock grant
13,291——13,291Mar 3, 2026Mar 5, 2026 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
9,951$48.17$479.3K37,237Apr 14, 2025Apr 16, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
9,951$48.17$479.3K48,953Apr 14, 2025Apr 16, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
21,667——47,188Apr 14, 2025Apr 16, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
21,667——0Apr 14, 2025Apr 16, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
21,667——58,904Apr 14, 2025Apr 16, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
21,667——0Apr 14, 2025Apr 16, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,975$54.65$271.9K25,521Mar 10, 2025Mar 12, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,833——30,496Mar 10, 2025Mar 12, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,833——10,834Mar 10, 2025Mar 12, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,833——24,638Mar 10, 2025Mar 12, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,833——10,834Mar 10, 2025Mar 12, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,975$54.65$271.9K19,663Mar 10, 2025Mar 12, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,200——20,401Mar 6, 2025Mar 10, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
3,442$54.10$186.2K13,805Mar 6, 2025Mar 10, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,200——10,200Mar 6, 2025Mar 10, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
3,153$54.10$170.6K7,047Mar 6, 2025Mar 10, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,200——20,401Mar 6, 2025Mar 10, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,200——17,247Mar 6, 2025Mar 10, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALEGRANT
Stock grant
14,968——14,968Mar 4, 2025Mar 6, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALEGRANT
Stock grant
14,968——14,968Mar 4, 2025Mar 6, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
26,054$60.07$1.56M5,425Mar 3, 2025Mar 5, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
5,076$59.11$300.0K31,479Mar 3, 2025Mar 5, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
5,425$60.84$330.0K0Mar 3, 2025Mar 5, 2025 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
21,667——34,786Apr 12, 2024Apr 16, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
9,949$38.77$385.7K36,555Apr 12, 2024Apr 16, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
21,667——21,667Apr 12, 2024Apr 16, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
9,949$38.77$385.7K24,837Apr 12, 2024Apr 16, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
21,667——21,667Apr 12, 2024Apr 16, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
21,667——46,504Apr 12, 2024Apr 16, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALEGRANT
Stock grant
19,680——19,680Mar 13, 2024Mar 14, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALEGRANT
Stock grant
19,680——19,680Mar 13, 2024Mar 14, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,833——21,667Mar 8, 2024Mar 12, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
3,573$41.49$148.2K13,119Mar 8, 2024Mar 12, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,833——10,833Mar 8, 2024Mar 12, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,833——21,667Mar 8, 2024Mar 12, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
10,833——16,692Mar 8, 2024Mar 12, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,974$41.49$206.4K5,859Mar 8, 2024Mar 12, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
22,132$42.04$930.3K14,472Mar 1, 2024Mar 5, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
14,472$42.64$617.0K0Mar 1, 2024Mar 5, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
13,334——40,744Feb 26, 2024Feb 28, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
13,334——0Feb 26, 2024Feb 28, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,140$45.93$190.2K36,604Feb 26, 2024Feb 28, 2024 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
21,666——43,334Apr 12, 2023Apr 14, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
9,951$26.26$261.3K27,410Apr 12, 2023Apr 14, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
8,332$26.26$218.8K15,695Apr 12, 2023Apr 14, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
21,666——43,334Apr 12, 2023Apr 14, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
21,666——24,027Apr 12, 2023Apr 14, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
21,666——37,361Apr 12, 2023Apr 14, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASEGRANT
Stock grant
30,601——30,601Mar 10, 2023Apr 14, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASEGRANT
Stock grant
30,601——30,601Mar 10, 2023Apr 14, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
42,000$27.28$1.15M2,361Mar 3, 2023Mar 6, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
13,333——39,293Feb 27, 2023Mar 1, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,123$26.86$110.7K35,170Feb 27, 2023Mar 1, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
13,333——13,334Feb 27, 2023Mar 1, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
13,334——48,504Feb 27, 2023Mar 1, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,143$26.86$111.3K44,361Feb 27, 2023Mar 1, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
13,334——0Feb 27, 2023Mar 1, 2023 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
10,000$25.00$250.0K25,960Nov 11, 2022Nov 15, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASEGRANT
Stock grant
32,500——32,500Mar 8, 2022Mar 10, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASEGRANT
Stock grant
32,500——32,500Mar 8, 2022Mar 10, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,123$27.51$113.4K35,960Feb 28, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,620$27.51$127.1K26,749Feb 28, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
13,333——31,369Feb 28, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
13,333——13,334Feb 28, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
13,334——0Feb 28, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
13,334——40,083Feb 28, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,130$26.81$110.7K18,036Feb 25, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
13,333——26,667Feb 25, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
13,333——22,166Feb 25, 2022Mar 1, 2022 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
18,000$38.00$684.0K8,833Apr 13, 2021Apr 15, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASEGRANT
Stock grant
65,000——65,000Apr 12, 2021Apr 13, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASEGRANT
Stock grant
65,000——65,000Apr 12, 2021Apr 13, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
13,334——30,959Mar 1, 2021Mar 3, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
13,334——0Mar 1, 2021Mar 3, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,132$34.14$141.1K17,625Mar 1, 2021Mar 3, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
13,333——13,333Mar 1, 2021Mar 3, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Co-President & COO
4,126$34.14$140.9K26,833Mar 1, 2021Mar 3, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Co-President & COO
13,333——21,757Mar 1, 2021Mar 3, 2021 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Chief Financial Officer
10,000$24.00$240.0K8,424Aug 28, 2020Sep 1, 2020 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Chief Financial Officer
4,132$23.51$97.1K18,424Feb 28, 2020Mar 2, 2020 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Chief Financial Officer
13,333——22,556Feb 28, 2020Mar 2, 2020 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Chief Financial Officer
13,333——13,334Feb 28, 2020Mar 2, 2020 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Chief Financial Officer
4,110$24.29$99.8K9,223Feb 27, 2020Mar 2, 2020 ↗View →
URBN
URBAN OUTFITTERS INC
SALE
Chief Financial Officer
13,333——26,667Feb 27, 2020Mar 2, 2020 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASE
Chief Financial Officer
13,333——13,333Feb 27, 2020Mar 2, 2020 ↗View →
URBN
URBAN OUTFITTERS INC
PURCHASEGRANT
Stock grant
40,000——40,000Feb 25, 2020Feb 26, 2020 ↗View →
Other insiders · URBN
Loading peer insiders…
About this filer
CIK 0001486478
ROLE
Chief Financial Officer
PRIMARY
URBN
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001486478DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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