MarketPeel
Insider Trading Intelligence
Pricing
…
JD

Jeffrey J. Deuel

HFWA
CEO · HERITAGE FINANCIAL CORP /WA/ · CIK 0001485896
FILING MIX · LIFETIME53%/47%
BUYS
37
SELLS
33
TOTAL VALUE
$5.34M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
72,956
AVG SELL PX
$23.17
TRADE KIND
SHOWING 70 / 70
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Jeffrey J. Deuel, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+0.00%-6.83%-0.29%-6.55%-6.55%—
14d2+0.00%-1.08%-0.02%-1.06%-1.06%—
30d2+100.00%+2.51%+1.75%+0.76%+0.76%—
60d2+0.00%+0.04%+6.43%-6.39%-6.39%—
90d2+100.00%-0.18%+10.71%-10.89%-10.89%—
180d2+50.00%+5.76%+17.36%-11.60%-11.60%—
1y2+50.00%+32.89%+32.65%+0.24%+0.24%—
2y2(1 pending)+100.00%+43.79%+40.17%+3.62%+3.62%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
HFWA · 72,956 shares · as of Mar 17, 2025
020,03440,06860,10180,13520212022202320242025SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
FLOW · 37 buys / 33 sellsCOVERAGE · 21 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,339$23.77$55.6K70,376Mar 17, 2025Mar 18, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,196$23.77$52.2K77,939Mar 17, 2025Mar 18, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,339$23.77$55.6K2,339Mar 17, 2025Mar 18, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
3,915$23.77$93.1K7,832Mar 17, 2025Mar 18, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
7,033$23.66$166.4K70,906Mar 17, 2025Mar 18, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
5,844$23.77$138.9K0Mar 17, 2025Mar 18, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
3,915$23.77$93.1K74,291Mar 17, 2025Mar 18, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
5,844$23.77$138.9K80,135Mar 17, 2025Mar 18, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,436$23.77$57.9K0Mar 17, 2025Mar 19, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,436$23.77$57.9K73,342Mar 17, 2025Mar 19, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
386$23.77$9.2K72,956Mar 17, 2025Mar 19, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
9,045$24.29$219.7K9,045Feb 25, 2025Feb 27, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
9,045$24.29$219.7K9,045Feb 25, 2025Feb 27, 2025 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,339$18.38$43.0K66,962Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,435$18.38$44.8K2,436Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,339$18.38$43.0K4,678Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,435$18.38$44.8K64,623Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
1,578$18.38$29.0K68,037Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,653$18.38$48.8K69,615Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,653$18.38$48.8K0Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,255$18.38$41.4K0Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,255$18.38$41.4K62,188Mar 15, 2024Mar 18, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
11,747$18.16$213.3K23,494Feb 26, 2024Feb 28, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
11,747$18.16$213.3K11,747Feb 26, 2024Feb 28, 2024 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,435$22.83$55.6K62,373Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,190$22.83$50.0K2,255Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
7,008$22.83$160.0K0Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,313$22.83$52.8K0Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,435$22.83$55.6K4,871Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,440$22.83$55.7K59,933Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,313$22.83$52.8K57,748Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,190$22.83$50.0K59,938Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
7,008$22.83$160.0K55,435Mar 15, 2023Mar 16, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
7,018$28.28$198.5K7,018Feb 22, 2023Feb 24, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
7,017$28.28$198.4K7,017Feb 22, 2023Feb 24, 2023 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,190$25.46$55.8K48,577Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
1,132$25.46$28.8K49,709Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,313$25.46$58.9K2,313Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
1,282$25.46$32.6K48,427Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
2,190$25.46$55.8K4,445Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
2,313$25.46$58.9K46,387Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
CEO
944$25.46$24.0K44,074Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
1,132$25.46$28.8K0Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
CEO
944$25.46$24.0K0Mar 15, 2022Mar 16, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
7,306$25.87$189.0K7,306Feb 22, 2022Feb 24, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
7,306$25.87$189.0K7,306Feb 22, 2022Feb 24, 2022 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
764$29.66$22.7K44,106Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
734$29.66$21.8K40,085Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
944$29.66$28.0K41,029Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
2,313$29.66$68.6K4,626Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
764$29.66$22.7K0Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
976$29.66$28.9K43,130Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
944$29.66$28.0K944Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
734$29.66$21.8K1,560Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
2,313$29.66$68.6K43,342Mar 15, 2021Mar 16, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
6,635$26.00$172.5K6,635Feb 25, 2021Mar 1, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
6,635$26.00$172.5K6,635Feb 25, 2021Mar 1, 2021 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
5,391$18.55$100.0K39,351May 8, 2020May 11, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
765$21.54$16.5K764Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
945$21.54$20.4K31,629Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
1,027$21.54$22.1K33,960Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
945$21.54$20.4K1,888Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
765$21.54$16.5K30,684Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
765$21.54$16.5K32,394Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
2,593$21.54$55.9K0Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASE
President & CEO
2,593$21.54$55.9K34,987Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
765——0Mar 16, 2020Mar 17, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
SALE
President & CEO
270$21.26$5.7K29,919Mar 10, 2020Mar 11, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
6,939$24.86$172.5K6,939Feb 26, 2020Feb 27, 2020 ↗View →
HFWA
HERITAGE FINANCIAL CORP /WA/
PURCHASEGRANT
Stock grant
6,939$24.86$172.5K6,939Feb 26, 2020Feb 27, 2020 ↗View →
Other insiders · HFWA
Loading peer insiders…
About this filer
CIK 0001485896
ROLE
CEO
PRIMARY
HFWA
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001485896DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback