MarketPeel
Insider Trading Intelligence
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Benno O. Dorer

CLX
EXECUTIVE CHAIR · CLOROX CO /DE/ · CIK 0001456667
FILING MIX · LIFETIME57%/43%
BUYS
30
SELLS
23
TOTAL VALUE
$222.72M
COMPANIES
4
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
628,220
AVG SELL PX
$182.43
TRADE KIND
SHOWING 53 / 53
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
16 backtested trades · 8 horizons
Forward-return performance of every backtestable P/S trade by Benno O. Dorer, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d16+31.25%-0.57%-5.50%+4.93%+6.61%—
14d16+31.25%+0.20%-11.26%+11.46%+13.07%—
30d16+37.50%+0.40%-8.90%+9.31%+15.21%—
60d16+6.25%+3.65%-3.16%+6.81%+10.85%—
90d16+37.50%+2.52%+2.14%+0.37%+5.62%—
180d16+31.25%+11.18%+12.94%-1.76%+12.95%—
1y16+31.25%+0.85%+24.42%-23.57%-21.14%—
2y16+75.00%-18.07%+35.19%-53.26%-58.03%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
CLX · 400,364 shares · as of Nov 30, 2020
0146,928293,856440,783587,711SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
FLOW · 30 buys / 23 sellsCOVERAGE · 23 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
3,571——8,933.754Sep 30, 2025Oct 2, 2025 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
2,441——5,243Sep 24, 2024Sep 26, 2024 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
18,256——18,256May 28, 2024May 30, 2024 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
7,288——60,936.003May 28, 2024May 30, 2024 ↗View →
VFC
V F CORP
PURCHASEGRANT
Gift
10,000——10,000Feb 26, 2024Feb 27, 2024 ↗View →
VFC
V F CORP
SALEGRANT
Gift
1,592——53,629.459Feb 26, 2024Feb 27, 2024 ↗View →
VFC
V F CORP
PURCHASEGRANT
Gift
1,592——11,592Feb 26, 2024Feb 27, 2024 ↗View →
VFC
V F CORP
SALEGRANT
Gift
10,000——0Feb 26, 2024Feb 27, 2024 ↗View →
VFC
V F CORP
SALE
4$15.53$6253,625.459Feb 26, 2024Feb 27, 2024 ↗View →
GIS
GENERAL MILLS INC
PURCHASEGRANT
Stock grant
2,802——2,802Jan 29, 2024Jan 31, 2024 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
3,545$19.42$68.8K55,144.31Aug 4, 2023Aug 31, 2023 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
11,124——11,124Aug 4, 2023Aug 31, 2023 ↗View →
VFC
V F CORP
SALE
Interim President and CEO
17,693$19.34$342.2K51,599.31Jul 14, 2023Jul 18, 2023 ↗View →
VFC
V F CORP
SALE
Interim President and CEO
12,155$17.79$216.2K68,756.799Jun 2, 2023Jun 5, 2023 ↗View →
VFC
V F CORP
PURCHASE
Interim President and CEO
10,000$28.50$284.9K10,000Dec 13, 2022Dec 15, 2022 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
67,981$29.42$2.00M78,527.706Dec 6, 2022Dec 8, 2022 ↗View →
ORGN
ORIGIN MATERIALS, INC.
PURCHASEGRANT
Stock grant
18,361——157,986Aug 15, 2022Aug 17, 2022 ↗View →
ORGN
ORIGIN MATERIALS, INC.
PURCHASE
100,000——139,625Jun 27, 2022Jun 28, 2022 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
6,662——6,662May 24, 2022May 26, 2022 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
1,986——10,499.572May 24, 2022May 26, 2022 ↗View →
ORGN
ORIGIN MATERIALS, INC.
PURCHASE
15,000$7.10$106.4K15,000Nov 24, 2021Feb 23, 2022 ↗View →
ORGN
ORIGIN MATERIALS, INC.
PURCHASEGRANT
Stock grant
15,000$7.10$106.4K15,000Nov 24, 2021Nov 24, 2021 ↗View →
ORGN
ORIGIN MATERIALS, INC.
PURCHASEGRANT
Stock grant
38,095——39,625Nov 10, 2021Nov 15, 2021 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
4,217——4,217May 25, 2021May 27, 2021 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
1,093——8,481.131May 25, 2021May 27, 2021 ↗View →
CLX
CLOROX CO /DE/
PURCHASE
Executive Chair
172,850$123.09$21.28M293,341Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
PURCHASE
Executive Chair
128,970$135.57$17.48M587,711Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Executive Chair
172,850——0Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Executive Chair
165,400——0Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Executive Chair
128,970——42,990Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Executive Chair
1,531$203.04$310.9K586,180Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Executive Chair
229,675$200.49$46.05M170,689Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Executive Chair
22,566$202.32$4.57M563,614Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
PURCHASE
Executive Chair
165,400$111.60$18.46M458,741Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Executive Chair
163,250$201.32$32.87M400,364Nov 30, 2020Dec 2, 2020 ↗View →
CLX
CLOROX CO /DE/
PURCHASEGRANT
Stock grant
2,354$212.38$499.9K120,491Sep 22, 2020Sep 24, 2020 ↗View →
CLX
CLOROX CO /DE/
PURCHASEGRANT
Stock grant
24,974$228.30$5.70M129,868Aug 20, 2020Aug 24, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
12,383$228.30$2.83M117,485Aug 20, 2020Aug 24, 2020 ↗View →
VFC
V F CORP
PURCHASE
1,592$62.79$100.0K7,347.245Jun 3, 2020Jun 4, 2020 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
1,525——5,755.245May 19, 2020May 21, 2020 ↗View →
VFC
V F CORP
PURCHASEGRANT
Stock grant
5,383——5,383May 19, 2020May 21, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
221,170——0Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
94,601$169.88$16.07M104,894Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
13,250$166.80$2.21M332,395Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
94,411$169.03$15.96M199,495Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
50,780——0Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
4,201$163.39$686.4K351,489Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
PURCHASE
Chair & CEO
50,780$89.82$4.56M357,688Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
24,048$167.87$4.04M293,906Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
1,998$164.53$328.7K355,690Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
PURCHASE
Chair & CEO
221,170$100.24$22.17M306,908Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
5,844$165.92$969.6K345,645Mar 2, 2020Mar 4, 2020 ↗View →
CLX
CLOROX CO /DE/
SALE
Chair & CEO
14,441$170.62$2.46M317,954Mar 2, 2020Mar 4, 2020 ↗View →
Other insiders · CLX
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About this filer
CIK 0001456667
ROLE
Executive Chair
PRIMARY
CLX
COMPANIES
4
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001456667DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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