MarketPeel
Insider Trading Intelligence
SW

Simone Wu

CHH
SENIOR VICE PRESIDENT · CHOICE HOTELS INTERNATIONAL INC /DE · CIK 0001429463
FILING MIX · LIFETIME44%/56%
BUYS
38
SELLS
49
TOTAL VALUE
$14.61M
COMPANIES
2
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
67,826
AVG SELL PX
$117.21
TRADE KIND
SHOWING 87 / 87
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
19 backtested trades · 8 horizons · 14 pending
Forward-return performance of every backtestable P/S trade by Simone Wu, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d19+31.58%+1.13%-1.30%+2.43%+1.53%
14d19+47.37%+2.47%-1.04%+3.51%+2.50%
30d19+26.32%+2.12%+0.38%+1.75%+2.37%
60d19+36.84%+4.86%+1.02%+3.84%+7.75%
90d19+31.58%+5.73%+3.65%+2.08%+4.21%
180d19(4 pending)+13.33%+4.41%+5.21%-0.80%+1.23%
1y19(4 pending)+86.67%-8.93%+5.84%-14.77%-22.13%
2y19(6 pending)+46.15%+3.88%+26.73%-22.84%-30.87%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
CHH · 51,971 shares · as of Mar 2, 2026
014,28028,56042,83957,119202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 38 buys / 49 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
ALRM
ALARM.COM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
3,22215,855Jun 4, 2026Jun 8, 2026View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
2,604$104.15$271.2K51,971Mar 2, 2026Mar 4, 2026View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
5,77254,575Feb 20, 2026Feb 24, 2026View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE10b5-1
10b5-1 plan
400$103.99$41.6K48,803Feb 2, 2026Feb 4, 2026View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE10b5-1
10b5-1 plan
4,234$101.01$427.7K52,649Feb 2, 2026Feb 4, 2026View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE10b5-1
10b5-1 plan
2,446$101.63$248.6K50,203Feb 2, 2026Feb 4, 2026View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
8,080$81.15$655.7K56,883Feb 2, 2026Feb 4, 2026View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE10b5-1
10b5-1 plan
1,000$102.72$102.7K49,203Feb 2, 2026Feb 4, 2026View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
8,0800Feb 2, 2026Feb 4, 2026View →
ALRM
ALARM.COM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,51012,633Jun 5, 2025Jun 6, 2025View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
2,020$140.71$284.2K48,803Mar 2, 2025Mar 3, 2025View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
4,43250,823Feb 27, 2025Mar 3, 2025View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALEGRANT
Gift
34846,391Nov 11, 2024Nov 12, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,2260Nov 7, 2024Nov 12, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,388$143.98$199.8K46,739Nov 7, 2024Nov 12, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
1,226$81.55$100.0K46,895Nov 7, 2024Nov 12, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
1,232$81.15$100.0K48,127Nov 7, 2024Nov 12, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,2320Nov 7, 2024Nov 12, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
7,8400Sep 19, 2024Sep 23, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE10b5-1
10b5-1 plan
452$130.59$59.0K45,669Sep 19, 2024Sep 23, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE10b5-1
10b5-1 plan
7,388$130.05$960.8K46,121Sep 19, 2024Sep 23, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
7,840$81.55$639.4K53,509Sep 19, 2024Sep 23, 2024View →
ALRM
ALARM.COM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,30410,123Jun 6, 2024Jun 7, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
3,662$109.83$402.2K45,669Mar 2, 2024Mar 4, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
6,4366,436Feb 29, 2024Mar 5, 2025View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
6,0016,001Feb 29, 2024Mar 4, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
1,14449,331Feb 29, 2024Mar 4, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
8,932$114.19$1.02M48,187Feb 22, 2024Feb 26, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
11,997$60.50$725.8K57,119Feb 22, 2024Feb 26, 2024View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
11,9970Feb 22, 2024Feb 26, 2024View →
ALRM
ALARM.COM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,8377,819Jun 8, 2023Jun 9, 2023View →
ALRM
ALARM.COM HOLDINGS, INC.
SALE10b5-1
10b5-1 plan
868$52.00$45.1K4,982Jun 7, 2023Jun 9, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
2,84241,989Mar 2, 2023Mar 6, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
2,10144,090Mar 2, 2023Mar 6, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
5,452$123.71$674.5K45,122Mar 2, 2023Mar 6, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
6,48650,574Mar 2, 2023Mar 6, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
4,1054,105Mar 2, 2023Mar 6, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
600$126.06$75.6K39,147Feb 2, 2023Feb 3, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,9090Feb 2, 2023Feb 3, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
1,909$51.49$98.3K45,489Feb 2, 2023Feb 3, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
4,4330Feb 2, 2023Feb 3, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
4,433$51.49$228.3K43,580Feb 2, 2023Feb 3, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
5,742$125.67$721.6K39,747Feb 2, 2023Feb 3, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
6,342$125.04$793.0K39,147Jan 23, 2023Jan 25, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,9081,909Jan 23, 2023Jan 25, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
4,434$51.49$228.3K43,581Jan 23, 2023Jan 25, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
4,4344,433Jan 23, 2023Jan 25, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
1,908$51.49$98.2K45,489Jan 23, 2023Jan 25, 2023View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
4,433$51.49$228.3K43,580Nov 14, 2022Nov 16, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
1,909$51.49$98.3K45,489Nov 14, 2022Nov 16, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,9093,817Nov 14, 2022Nov 16, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
4,4338,867Nov 14, 2022Nov 16, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
5,055$120.67$610.0K40,434Nov 14, 2022Nov 16, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,287$121.43$156.3K39,147Nov 14, 2022Nov 16, 2022View →
ALRM
ALARM.COM HOLDINGS, INC.
SALE
697$63.74$44.4K5,850Jun 7, 2022Jun 7, 2022View →
ALRM
ALARM.COM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
2,2266,547Jun 3, 2022Jun 7, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
576$143.87$82.9K39,147Mar 2, 2022Mar 4, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
3,10039,723Feb 25, 2022Feb 28, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
7,5157,515Feb 25, 2022Mar 1, 2022View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,904$128.51$244.7K36,623Sep 27, 2021Sep 28, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
300$128.01$38.4K38,527Sep 24, 2021Sep 27, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
2,117$125.36$265.4K38,913Sep 23, 2021Sep 24, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
86$126.23$10.9K38,827Sep 23, 2021Sep 24, 2021View →
ALRM
ALARM.COM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
1,7874,321Jun 10, 2021Jun 14, 2021View →
ALRM
ALARM.COM HOLDINGS, INC.
SALE
1,594$81.43$129.8K2,534Jun 10, 2021Jun 14, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
1,652$60.50$99.9K41,030May 14, 2021May 17, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,9420May 14, 2021May 17, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
1,942$51.49$100.0K39,378May 14, 2021May 17, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
14,043$119.55$1.68M37,436May 14, 2021May 17, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,6520May 14, 2021May 17, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
14,043$63.47$891.3K51,479May 14, 2021May 17, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
14,0430May 14, 2021May 17, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
556$106.04$59.0K37,436Mar 2, 2021Mar 4, 2020View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
3,10037,992Feb 26, 2021Mar 2, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
14,28614,286Feb 26, 2021Mar 2, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
306$109.92$33.6K34,892Feb 24, 2021Feb 25, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASE
Senior Vice President
2,100$63.47$133.3K36,408Feb 22, 2021Feb 23, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
2,1000Feb 22, 2021Feb 23, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
1,210$110.15$133.3K35,198Feb 22, 2021Feb 23, 2021View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
409$94.35$38.6K34,308Mar 2, 2020Mar 4, 2020View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
10,29010,290Feb 28, 2020Mar 3, 2020View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
1,94534,717Feb 28, 2020Mar 3, 2020View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
2,738$103.17$282.5K32,772Feb 27, 2020Feb 28, 2020View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
PURCHASEGRANT
Stock grant
6,07035,510Feb 27, 2020Feb 28, 2020View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
211$95.90$20.2K29,440Feb 26, 2020Feb 27, 2020View →
CHH
CHOICE HOTELS INTERNATIONAL INC /DE
SALE
Senior Vice President
293$103.17$30.2K29,651Feb 24, 2020Feb 26, 2020View →
ALRM
ALARM.COM HOLDINGS, INC.
PURCHASEGRANT
Stock grant
4,1284,128Feb 21, 2020Feb 25, 2020View →
Other insiders · CHH
Loading peer insiders…
About this filer
CIK 0001429463
ROLE
Senior Vice President
PRIMARY
CHH
COMPANIES
2
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001429463DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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