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BC

Bruce Campbell

WBD
CHIEF REV & STRATEGY OFFICER · WARNER BROS. DISCOVERY, INC. · CIK 0001421985
FILING MIX · LIFETIME40%/60%
BUYS
28
SELLS
42
TOTAL VALUE
$86.16M
COMPANIES
1
ACTIVE SINCE
Apr 2022
HOLDINGS NOW
604,666
AVG SELL PX
$24.61
TRADE KIND
SHOWING 70 / 70
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
12 backtested trades · 8 horizons · 33 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Bruce Campbell, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d12+75.00%+2.40%-0.77%+3.18%+0.78%—
14d12+75.00%+2.47%-2.52%+4.99%+1.31%—
30d12+83.33%-1.09%-2.92%+1.84%+2.02%—
60d12+75.00%+6.31%+4.86%+1.46%-8.34%—
90d12+75.00%+15.77%+5.67%+48.36%+64.76%—
180d12(9 pending)+0.00%+63.58%+2.94%+60.63%+68.70%—
1y12(12 pending)——————
2y12(12 pending)——————
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
WBD · 604,666 shares · as of Mar 9, 2026
0386,551773,1021,159,6531,546,2042023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
FLOW · 28 buys / 42 sellsCOVERAGE · 16 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
41,784$27.82$1.16M604,666Mar 9, 2026Mar 10, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
43,578$27.95$1.22M646,450Mar 6, 2026Mar 10, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASE
Chief Rev & Strategy Officer
285,679$15.02$4.29M1,500,929Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASE
Chief Rev & Strategy Officer
139,323$8.67$1.21M1,354,573Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASE
Chief Rev & Strategy Officer
15,448$11.85$183.1K1,230,698Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
53,795$28.00$1.51M0Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
285,679——0Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
285,679$28.00$8.00M1,215,250Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
131,313——266,606Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
15,448$28.00$432.5K1,215,250Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASE
Chief Rev & Strategy Officer
131,313$11.02$1.45M1,346,563Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
183,346——0Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
825,222$28.00$23.11M690,028Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
131,313$28.00$3.68M1,215,250Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
139,323$28.00$3.90M1,215,250Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
183,346$28.00$5.13M1,215,250Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
1,323$28.00$37.0K0Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
15,448——31,366Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
139,323——143,545Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASE
Chief Rev & Strategy Officer
183,346$25.70$4.71M1,398,596Mar 4, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
31,765$28.20$895.8K1,215,250Mar 3, 2026Mar 5, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
165,957——1,247,015Mar 2, 2026Mar 3, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
465,146$28.17$13.10M1,081,058Feb 27, 2026Mar 3, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
455,064——1,546,204Feb 24, 2026Feb 26, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
270,728——1,091,140Feb 24, 2026Feb 26, 2026 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
9,495$26.08$247.6K820,412Dec 15, 2025Dec 17, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE10b5-1
10b5-1 plan
150,000$18.00$2.70M252,464Sep 12, 2025Sep 12, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
139,322——282,868Sep 11, 2025Sep 12, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE10b5-1
10b5-1 plan
139,322$17.00$2.37M402,464Sep 11, 2025Sep 12, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE10b5-1
10b5-1 plan
150,000$16.00$2.40M402,464Sep 11, 2025Sep 12, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASE
Chief Rev & Strategy Officer
139,322$8.67$1.21M541,786Sep 11, 2025Sep 12, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
21,816——1,129,907Aug 15, 2025Aug 19, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
46,814——46,814Aug 15, 2025Aug 19, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
23,207$11.41$264.8K1,108,091Jul 8, 2025Jul 9, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
43,577$10.70$466.3K1,131,298Mar 6, 2025Mar 7, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
397,919——795,838Mar 3, 2025Mar 4, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
185,428——1,174,875Mar 3, 2025Mar 4, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
68,269$11.46$782.4K989,447Feb 28, 2025Mar 4, 2025 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
11,075$10.66$118.1K1,057,716Dec 6, 2024Dec 10, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
22,491$7.34$165.1K1,068,791Jul 9, 2024Jul 11, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
43,164$8.41$363.0K1,091,282Mar 6, 2024Mar 8, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
241,752——1,134,446Mar 1, 2024Mar 5, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
422,190——422,190Mar 1, 2024Mar 5, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
30,726$8.67$266.4K892,694Mar 1, 2024Mar 5, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
7,950$8.71$69.2K923,420Feb 28, 2024Mar 1, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
256,082——931,370Feb 26, 2024Feb 28, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
272,088——675,288Feb 26, 2024Feb 28, 2024 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
6,233$11.47$71.5K403,200Dec 8, 2023Dec 12, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALEGRANT
Gift
209,700——0Mar 17, 2023Mar 17, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
209,700——209,700Mar 17, 2023Mar 17, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
209,700——209,700Mar 15, 2023Mar 17, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
209,700——431,924Mar 15, 2023Mar 17, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
26,414$15.02$396.7K505,580Mar 1, 2023Mar 2, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
285,679——285,679Mar 1, 2023Mar 2, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
136,044——641,624Mar 1, 2023Mar 2, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
7,716$15.62$120.5K531,994Feb 28, 2023Mar 2, 2023 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
14,072$10.00$140.7K685,128Dec 28, 2022Dec 29, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
146,736——699,200Jul 15, 2022Jul 15, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
130,546——0Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
130,546——130,546Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
183,346——183,346Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
202,962——202,962Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
40,794——0Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
126,984——126,984Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
126,984——0Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
552,317——552,317Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
511,523——0Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
202,962——0Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
SALE
Chief Rev & Strategy Officer
183,346——0Apr 8, 2022Apr 12, 2022 ↗View →
WBD
WARNER BROS. DISCOVERY, INC.
PURCHASEGRANT
Stock grant
147——552,464Apr 8, 2022Apr 12, 2022 ↗View →
Other insiders · WBD
Loading peer insiders…
About this filer
CIK 0001421985
ROLE
Chief Rev & Strategy Officer
PRIMARY
WBD
COMPANIES
1
ACTIVE SINCE
Apr 2022
MARKETPEEL · /INSIDER/0001421985DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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