MarketPeel
Insider Trading Intelligence
WL

William M. Lyons

MORN
DIRECTOR · MORNINGSTAR, INC. · CIK 0001411724
FILING MIX · LIFETIME41%/59%
BUYS
9
SELLS
13
TOTAL VALUE
$2.74M
COMPANIES
1
ACTIVE SINCE
May 2020
HOLDINGS NOW
13,904
AVG SELL PX
$260.10
TRADE KIND
SHOWING 22 / 22
Trades · vs SPY
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Performance · forward returns vs SPY
10 backtested trades · 8 horizons · 4 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by William M. Lyons, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d10+40.00%+1.12%+1.17%-0.05%+0.39%
14d10+50.00%+1.14%+2.21%-1.07%-2.23%
30d10+30.00%+2.96%+2.10%+0.87%-0.86%
60d10+30.00%+3.93%+1.35%+2.58%+2.31%
90d10+20.00%+5.92%+3.68%+2.24%+2.02%
180d10+40.00%+6.98%+8.07%-1.09%-0.87%
1y10+60.00%+1.87%+18.59%-16.72%-21.81%
2y10(4 pending)+33.33%+0.92%+24.78%-16.87%-8.48%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
MORN · 13,904 shares · as of May 27, 2026
04,5839,16713,75018,333202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 9 buys / 13 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
MORN
MORNINGSTAR, INC.
SALE
700$179.00$125.3K13,904May 27, 2026May 27, 2026View →
MORN
MORNINGSTAR, INC.
PURCHASEGRANT
Stock grant
1,14414,604May 15, 2026May 19, 2026View →
MORN
MORNINGSTAR, INC.
PURCHASEGRANT
Stock grant
62013,460May 15, 2025May 19, 2025View →
MORN
MORNINGSTAR, INC.
SALE10b5-1
10b5-1 plan
750$331.88$248.9K12,840Oct 30, 2024Oct 30, 2024View →
MORN
MORNINGSTAR, INC.
SALE10b5-1
10b5-1 plan
750$316.48$237.4K13,590Sep 30, 2024Sep 30, 2024View →
MORN
MORNINGSTAR, INC.
SALE10b5-1
10b5-1 plan
750$311.60$233.7K14,340Aug 30, 2024Sep 3, 2024View →
MORN
MORNINGSTAR, INC.
SALE10b5-1
10b5-1 plan
750$324.83$243.6K15,090Jul 30, 2024Jul 31, 2024View →
MORN
MORNINGSTAR, INC.
SALE10b5-1
10b5-1 plan
750$294.21$220.7K15,840Jun 28, 2024Jul 1, 2024View →
MORN
MORNINGSTAR, INC.
SALE10b5-1
10b5-1 plan
750$289.07$216.8K16,590Jun 4, 2024Jun 6, 2024View →
MORN
MORNINGSTAR, INC.
PURCHASEGRANT
Stock grant
63917,340May 15, 2024Jun 6, 2024View →
MORN
MORNINGSTAR, INC.
PURCHASEGRANT
Stock grant
86816,701May 15, 2023May 17, 2023View →
MORN
MORNINGSTAR, INC.
SALE
618$250.48$154.8K15,833Aug 8, 2022Aug 10, 2022View →
MORN
MORNINGSTAR, INC.
SALE
1,882$249.74$470.0K16,451Aug 8, 2022Aug 10, 2022View →
MORN
MORNINGSTAR, INC.
PURCHASEGRANT
Stock grant
67918,333May 15, 2022May 17, 2022View →
MORN
MORNINGSTAR, INC.
PURCHASEGRANT
Stock grant
61217,654May 15, 2021May 18, 2021View →
MORN
MORNINGSTAR, INC.
SALE
1,1581,158Dec 2, 2020Dec 4, 2020View →
MORN
MORNINGSTAR, INC.
SALE
1,158$202.33$234.3K17,036Dec 2, 2020Dec 4, 2020View →
MORN
MORNINGSTAR, INC.
PURCHASE
1,158$57.28$66.3K18,194Dec 2, 2020Dec 4, 2020View →
MORN
MORNINGSTAR, INC.
PURCHASE
1,158$57.28$66.3K18,194Nov 2, 2020Nov 4, 2020View →
MORN
MORNINGSTAR, INC.
SALE
1,158$189.72$219.7K17,036Nov 2, 2020Nov 4, 2020View →
MORN
MORNINGSTAR, INC.
SALE
1,1581,158Nov 2, 2020Nov 4, 2020View →
MORN
MORNINGSTAR, INC.
PURCHASEGRANT
Stock grant
1,03217,036May 15, 2020May 19, 2020View →
Other insiders · MORN
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About this filer
CIK 0001411724
ROLE
Director
PRIMARY
MORN
COMPANIES
1
ACTIVE SINCE
May 2020
MARKETPEEL · /INSIDER/0001411724DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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