MarketPeel
Insider Trading Intelligence
Pricing
…
SS

Sabrina Simmons

WSM
DIRECTOR · WILLIAMS SONOMA INC · CIK 0001411337
FILING MIX · LIFETIME55%/45%
BUYS
39
SELLS
32
TOTAL VALUE
$3.87M
COMPANIES
5
ACTIVE SINCE
Apr 2020
HOLDINGS NOW
1,462,031
AVG SELL PX
$12.74
TRADE KIND
SHOWING 71 / 71
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
15 backtested trades · 8 horizons · 6 pending
Forward-return performance of every backtestable P/S trade by Sabrina Simmons, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d15+40.00%+1.40%+0.85%+0.55%-0.78%—
14d15+40.00%+1.01%+0.86%+0.15%-0.34%—
30d15+53.33%+1.10%+1.19%-0.87%-2.39%—
60d15+46.67%+1.04%+3.96%-2.91%-3.39%—
90d15(1 pending)+35.71%+6.45%+4.93%+1.52%-3.43%—
180d15(1 pending)+57.14%+7.92%+8.82%-0.90%-1.40%—
1y15(1 pending)+50.00%+1.81%+16.22%-14.41%-17.15%—
2y15(3 pending)+50.00%+51.22%+27.85%+23.37%-8.95%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
WSM · 7,708 shares · as of May 31, 2022
03,6837,36611,04814,73120212022SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 39 buys / 32 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
2,524——2,524Jun 10, 2026Jun 12, 2026 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE10b5-1
10b5-1 plan
1,329$61.24$81.4K8,260May 4, 2026May 5, 2026 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
2,657——0May 1, 2026May 5, 2026 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASE
2,657——9,589May 1, 2026May 5, 2026 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
SALE
Chief Financial Officer
65,548$2.65$173.7K1,312,281Mar 4, 2026Mar 6, 2026 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
SALE
Chief Financial Officer
125,036$2.65$331.3K1,377,829Mar 4, 2026Mar 6, 2026 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
592,886——592,886Feb 17, 2026Feb 19, 2026 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
389,106——389,106Feb 17, 2026Feb 19, 2026 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
SALE
Chief Financial Officer
17,574$4.36$76.6K1,502,865Jul 24, 2025Jul 28, 2025 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
2,657——2,657Jun 5, 2025Jun 9, 2025 ↗View →
COUR
COURSERA, INC.
SALE10b5-1
10b5-1 plan
9,335$8.48$79.2K50,215May 22, 2025May 23, 2025 ↗View →
COUR
COURSERA, INC.
PURCHASEGRANT
Stock grant
21,765——59,550May 21, 2025May 23, 2025 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE10b5-1
10b5-1 plan
968$60.50$58.6K6,932May 2, 2025May 5, 2025 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
1,935——0May 1, 2025May 5, 2025 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASE
1,935——7,900May 1, 2025May 5, 2025 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
259,068——259,068Mar 4, 2025Mar 6, 2025 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
1,016,261——1,520,439Mar 4, 2025Mar 6, 2025 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
406,505——504,178Mar 4, 2025Mar 6, 2025 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
314,466——314,466Mar 4, 2025Mar 6, 2025 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
49,254——97,673Jul 29, 2024Jul 31, 2024 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
1,935——1,935May 30, 2024Jun 3, 2024 ↗View →
COUR
COURSERA, INC.
SALE10b5-1
10b5-1 plan
8,093$7.72$62.4K37,785May 24, 2024May 24, 2024 ↗View →
COUR
COURSERA, INC.
PURCHASEGRANT
Stock grant
18,669——45,878May 22, 2024May 24, 2024 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE10b5-1
10b5-1 plan
518$82.17$42.6K5,965May 3, 2024May 3, 2024 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
518$82.17$42.6K5,965May 3, 2024May 3, 2024 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE10b5-1
10b5-1 plan
523$81.70$42.7K6,483May 2, 2024May 3, 2024 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
523$81.70$42.7K6,483May 2, 2024May 3, 2024 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
2,093——0May 1, 2024May 3, 2024 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASE
2,093——7,006May 1, 2024May 3, 2024 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
2,093——2,093Jun 8, 2023Jun 12, 2023 ↗View →
COUR
COURSERA, INC.
PURCHASEGRANT
Stock grant
16,186——27,209May 24, 2023May 26, 2023 ↗View →
COUR
COURSERA, INC.
SALE10b5-1
10b5-1 plan
4,327$11.55$50.0K11,023May 17, 2023May 19, 2023 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE10b5-1
10b5-1 plan
982$82.52$81.0K4,913May 2, 2023May 3, 2023 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASE
1,964——5,895May 1, 2023May 3, 2023 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
1,964——0May 1, 2023May 3, 2023 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
9,915——29,583Jun 29, 2022Jul 1, 2022 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
1,964——1,964Jun 1, 2022Jun 3, 2022 ↗View →
WSM
WILLIAMS SONOMA INC
SALE
1,114——0May 31, 2022Jun 2, 2022 ↗View →
WSM
WILLIAMS SONOMA INC
PURCHASE
1,114——7,708May 31, 2022Jun 2, 2022 ↗View →
COUR
COURSERA, INC.
PURCHASEGRANT
Stock grant
8,655——15,350May 13, 2022May 16, 2022 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
1,501——0May 2, 2022May 4, 2022 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASE
1,501——3,931May 2, 2022May 4, 2022 ↗View →
WSM
WILLIAMS SONOMA INC
SALE
2,030$153.85$312.3K6,594Mar 29, 2022Mar 31, 2022 ↗View →
WSM
WILLIAMS SONOMA INC
SALE
5,000$164.11$820.5K8,624Mar 21, 2022Mar 23, 2022 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
7,167——19,668Jul 26, 2021Jul 28, 2021 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
1,501——1,501Jun 2, 2021Jun 4, 2021 ↗View →
WSM
WILLIAMS SONOMA INC
SALE
1,107$172.68$191.2K13,624Jun 2, 2021Jun 3, 2021 ↗View →
WSM
WILLIAMS SONOMA INC
PURCHASEGRANT
Stock grant
1,114——1,114Jun 2, 2021Jun 3, 2021 ↗View →
WSM
WILLIAMS SONOMA INC
SALE
2,214——0Jun 1, 2021Jun 3, 2021 ↗View →
WSM
WILLIAMS SONOMA INC
PURCHASE
2,214——14,731Jun 1, 2021Jun 3, 2021 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
869——0May 3, 2021May 5, 2021 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASE
323——1,561May 3, 2021May 5, 2021 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASE
869——2,430May 3, 2021May 5, 2021 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
323——0May 3, 2021May 5, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASE
27,600$3.51$96.9K51,355Feb 8, 2021Feb 9, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
16,281$22.97$374.0K7,474Feb 8, 2021Feb 9, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
27,600——6,900Feb 8, 2021Feb 9, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
27,600$22.92$632.7K23,755Feb 8, 2021Feb 9, 2021 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
4,167——4,167Jan 13, 2021Jan 15, 2021 ↗View →
WOOF
PETCO HEALTH & WELLNESS COMPANY, INC.
PURCHASEGRANT
Stock grant
8,334——12,501Jan 13, 2021Jan 15, 2021 ↗View →
ELF
E.L.F. BEAUTY, INC.
PURCHASEGRANT
Stock grant
7,474——23,755Aug 27, 2020Aug 28, 2020 ↗View →
ELF
E.L.F. BEAUTY, INC.
SALE
7,200$19.25$138.6K16,281Aug 24, 2020Aug 26, 2020 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
2,836——2,836Jun 3, 2020Jun 4, 2020 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
869——869Jun 3, 2020Jun 4, 2020 ↗View →
WSM
WILLIAMS SONOMA INC
PURCHASEGRANT
Stock grant
2,214——2,214Jun 3, 2020Jun 4, 2020 ↗View →
WSM
WILLIAMS SONOMA INC
SALE
1,602$86.49$138.6K12,517Jun 3, 2020Jun 4, 2020 ↗View →
WSM
WILLIAMS SONOMA INC
SALE
3,204——0Jun 2, 2020Jun 4, 2020 ↗View →
WSM
WILLIAMS SONOMA INC
PURCHASE
3,204——14,119Jun 2, 2020Jun 4, 2020 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
SALE
754——0May 1, 2020May 5, 2020 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASE
754——1,238May 1, 2020May 5, 2020 ↗View →
COLM
COLUMBIA SPORTSWEAR CO
PURCHASEGRANT
Stock grant
323——323Apr 24, 2020Apr 28, 2020 ↗View →
Other insiders · WSM
Loading peer insiders…
About this filer
CIK 0001411337
ROLE
Director
PRIMARY
WSM
COMPANIES
5
ACTIVE SINCE
Apr 2020
MARKETPEEL · /INSIDER/0001411337DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback