MarketPeel
Insider Trading Intelligence
Pricing
…
DS

David A. Schwarzbach

YELP
CHIEF FINANCIAL OFFICER · YELP INC · CIK 0001349334
FILING MIX · LIFETIME20%/80%
BUYS
17
SELLS
70
TOTAL VALUE
$16.10M
COMPANIES
1
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
199,288
AVG SELL PX
$34.02
TRADE KIND
SHOWING 87 / 87
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
41 backtested trades · 8 horizons · 30 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by David A. Schwarzbach, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d41+58.54%-0.60%-0.03%-0.57%-0.07%-0.90
14d41+48.78%+0.67%+0.33%+0.34%+0.40%0.49
30d41+53.66%-0.27%+1.09%-1.36%+1.07%-0.91
60d41+58.54%-2.56%+2.49%-4.88%-5.62%-2.59
90d41(1 pending)+62.50%-3.97%+3.47%-7.44%-8.82%-3.26
180d41(3 pending)+71.05%-6.54%+8.64%-14.74%-19.42%-4.74
1y41(9 pending)+65.63%-1.52%+19.75%-21.27%-35.49%-3.84
2y41(17 pending)+66.67%-7.40%+45.52%-52.92%-59.41%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
YELP · 199,288 shares · as of May 20, 2026
069,115138,230207,345276,460202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 17 buys / 70 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
YELP
YELP INC
SALE
Chief Financial Officer
10,012$22.47$225.0K199,288May 20, 2026May 22, 2026 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
7,500$26.60$199.5K209,300Apr 15, 2026Apr 17, 2026 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
7,500$25.00$187.5K216,800Mar 23, 2026Mar 25, 2026 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
3,659$23.83$87.2K224,300Mar 15, 2026Mar 17, 2026 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$25.00$250.0K227,959Mar 12, 2026Mar 17, 2026 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
24,231——237,959Mar 4, 2026Mar 6, 2026 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
16,601$21.25$352.8K213,728Feb 20, 2026Feb 24, 2026 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
26,914——230,329Feb 3, 2026Feb 5, 2026 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
75,788——203,415Feb 3, 2026Feb 5, 2026 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
13,500$30.41$410.5K127,627Dec 16, 2025Dec 16, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
9,611$29.31$281.7K141,127Nov 26, 2025Nov 26, 2025 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
9,458$28.85$272.9K150,738Nov 20, 2025Nov 21, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$33.58$335.8K160,196Oct 15, 2025Oct 15, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$31.24$312.4K170,196Sep 15, 2025Sep 16, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$31.43$314.3K180,196Aug 27, 2025Aug 27, 2025 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
9,458$31.02$293.4K190,196Aug 20, 2025Aug 22, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$34.68$346.8K199,654Jul 17, 2025Jul 17, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$35.68$356.8K209,654Jun 16, 2025Jun 16, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$38.20$382.0K219,654May 27, 2025May 27, 2025 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
9,458$38.59$365.0K229,654May 20, 2025May 22, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$34.31$343.1K239,112Apr 14, 2025Apr 14, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$35.10$351.0K249,112Mar 17, 2025Mar 17, 2025 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,970$35.04$104.1K259,112Mar 15, 2025Mar 17, 2025 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
19,166——262,082Mar 6, 2025Mar 10, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$34.80$348.0K242,916Feb 26, 2025Feb 27, 2025 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
23,544$36.59$861.5K252,916Feb 20, 2025Feb 24, 2025 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
48,029——240,017Feb 7, 2025Feb 11, 2025 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
36,443——276,460Feb 7, 2025Feb 11, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$39.51$395.1K191,988Jan 15, 2025Jan 16, 2025 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$39.72$397.2K201,988Dec 16, 2024Dec 18, 2024 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
10,000$38.29$382.9K211,988Nov 29, 2024Dec 2, 2024 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
11,370$35.84$407.5K221,988Nov 20, 2024Nov 21, 2024 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
11,370$34.33$390.3K233,358Aug 20, 2024Aug 22, 2024 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
11,370$37.36$424.8K244,728May 20, 2024May 22, 2024 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$38.07$104.7K256,098May 15, 2024May 16, 2024 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$40.63$111.7K258,848Apr 15, 2024Apr 17, 2024 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$37.70$103.7K268,773Mar 15, 2024Mar 19, 2024 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
7,175$37.52$269.2K261,598Mar 15, 2024Mar 19, 2024 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
45,286——271,523Mar 7, 2024Mar 11, 2024 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
8,138$37.01$301.2K226,237Feb 20, 2024Feb 22, 2024 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$43.63$120.0K234,375Feb 15, 2024Feb 20, 2024 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
42,192——237,125Jan 31, 2024Feb 2, 2024 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$43.40$119.3K194,933Jan 16, 2024Jan 18, 2024 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$45.33$124.7K197,683Dec 15, 2023Dec 19, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
10,751$46.34$498.2K200,433Nov 20, 2023Nov 22, 2023 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$45.21$124.3K211,184Nov 15, 2023Nov 17, 2023 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$42.37$116.5K213,934Oct 16, 2023Oct 18, 2023 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$43.39$119.3K216,684Sep 15, 2023Sep 19, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
10,751$41.05$441.3K219,434Aug 20, 2023Aug 22, 2023 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
2,750$43.28$119.0K230,185Aug 15, 2023Aug 17, 2023 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
1,391$39.96$55.6K236,544Jul 17, 2023Jul 19, 2023 ↗View →
YELP
YELP INC
SALE10b5-1
10b5-1 plan
3,609$41.00$148.0K232,935Jul 17, 2023Jul 19, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
5,000$35.45$177.2K237,935Jun 15, 2023Jun 20, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
10,750$32.74$352.0K242,935May 20, 2023May 22, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,844$29.17$83.0K253,685Mar 15, 2023Mar 17, 2023 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
24,045——256,529Mar 6, 2023Mar 10, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
7,135$30.79$219.7K232,484Feb 20, 2023Feb 22, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$31.43$62.9K239,619Feb 15, 2023Feb 17, 2023 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
69,974——243,259Jan 25, 2023Jan 27, 2023 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
68,334——241,619Jan 25, 2023Feb 13, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$29.08$58.2K173,285Jan 17, 2023Jan 17, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$28.00$56.0K175,285Jan 3, 2023Jan 5, 2023 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
7,887$29.58$233.3K177,285Nov 20, 2022Nov 22, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$31.10$62.2K185,172Nov 15, 2022Nov 16, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$35.15$70.3K187,172Oct 17, 2022Oct 18, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$34.84$69.7K189,172Sep 15, 2022Sep 16, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
7,886$35.81$282.4K191,172Aug 22, 2022Aug 24, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$37.87$75.7K199,058Aug 15, 2022Aug 17, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$28.14$56.3K201,058Jul 18, 2022Jul 20, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$28.00$56.0K203,058Jun 15, 2022Jun 16, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$29.70$59.4K205,058May 23, 2022May 27, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
2,000$29.70$59.4K207,220May 23, 2022May 24, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
7,887$29.62$233.6K207,058May 20, 2022May 27, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
5,725$29.62$169.6K209,220May 20, 2022May 24, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
7,500$34.24$256.8K214,945Apr 1, 2022Apr 5, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
8,055$32.95$265.4K222,445Mar 15, 2022Mar 17, 2022 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
69,753——230,500Mar 10, 2022Mar 14, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
4,115$34.23$140.9K160,747Feb 22, 2022Feb 24, 2022 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
58,041——164,862Feb 14, 2022Feb 16, 2022 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
3,925$36.49$143.2K106,821Nov 22, 2021Nov 23, 2021 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
3,926$37.16$145.9K110,746Aug 20, 2021Aug 24, 2021 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
6,727$38.38$258.2K114,672May 20, 2021May 24, 2021 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
29,385——121,399Mar 3, 2021Mar 5, 2021 ↗View →
YELP
YELP INC
SALE
Chief Financial Officer
5,230$37.51$196.2K92,014Feb 22, 2021Feb 24, 2021 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
51,179——97,244Feb 5, 2021Feb 9, 2021 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
46,065——46,065Mar 6, 2020Mar 10, 2020 ↗View →
YELP
YELP INC
PURCHASEGRANT
Stock grant
71,900——71,900Mar 6, 2020Mar 10, 2020 ↗View →
Other insiders · YELP
Loading peer insiders…
About this filer
CIK 0001349334
ROLE
Chief Financial Officer
PRIMARY
YELP
COMPANIES
1
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001349334DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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