MarketPeel
Insider Trading Intelligence
Pricing
…
AV

Amelia Varela

SHOO
PRESIDENT · STEVEN MADDEN, LTD. · CIK 0001307523
FILING MIX · LIFETIME28%/72%
BUYS
10
SELLS
26
TOTAL VALUE
$11.14M
COMPANIES
1
ACTIVE SINCE
Jan 2020
HOLDINGS NOW
209,632
AVG SELL PX
$44.59
TRADE KIND
SHOWING 36 / 36
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizons · 2 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Amelia Varela, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+0.00%+0.93%+0.45%+0.48%+0.48%—
14d2+50.00%+0.13%+0.12%+0.01%+0.01%—
30d2+100.00%-4.02%+0.01%-4.03%-4.03%—
60d2+50.00%-5.28%+0.90%-6.17%-6.17%—
90d2+100.00%-18.00%-1.53%-16.46%-16.46%—
180d2+50.00%-10.28%-14.24%-7.60%-7.60%—
1y2(1 pending)+100.00%-39.62%-18.74%-20.88%-20.88%—
2y2(1 pending)+100.00%-31.91%-4.28%-27.63%-27.63%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SHOO · 209,632 shares · as of Jun 3, 2026
065,045130,091195,136260,181202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 10 buys / 26 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SHOO
STEVEN MADDEN, LTD.
SALE
President
10,000$43.45$434.4K209,632Jun 3, 2026Jun 3, 2026 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
1,010$31.37$31.7K219,632Mar 15, 2026Mar 16, 2026 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
7,969——220,642Mar 15, 2026Mar 16, 2026 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
614$36.10$22.2K212,673Mar 1, 2026Mar 2, 2026 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
736$36.10$26.6K213,287Mar 1, 2026Mar 2, 2026 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
659$36.10$23.8K214,023Mar 1, 2026Mar 2, 2026 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
24,983——214,682Jan 7, 2026Jan 20, 2026 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
4,718$42.20$199.1K189,699Jan 3, 2026Jan 5, 2026 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
15,000$42.59$638.8K194,417Dec 1, 2025Dec 2, 2025 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
9,881——209,417Mar 14, 2025Mar 18, 2025 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
5,374$32.79$176.2K199,536Mar 1, 2025Mar 3, 2025 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
4,490$41.91$188.2K204,910Jan 3, 2025Jan 6, 2025 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
2,935$41.96$123.2K209,400Jan 2, 2025Jan 6, 2025 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
6,005——212,335Mar 15, 2024Mar 18, 2024 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
4,760$42.71$203.3K206,330Mar 1, 2024Mar 4, 2024 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
4,490$40.89$183.6K211,090Jan 3, 2024Jan 4, 2024 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
2,962$42.30$125.3K215,580Jan 2, 2024Jan 4, 2024 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
7,207——218,542Mar 15, 2023Mar 16, 2023 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
4,022$36.30$146.0K211,335Mar 1, 2023Mar 2, 2023 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
35,177——215,357Jan 3, 2023Jan 11, 2023 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
3,019$31.96$96.5K180,180Jan 2, 2023Jan 4, 2023 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
6,445——183,199Mar 15, 2022Mar 16, 2022 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
2,037$40.26$82.0K176,754Mar 5, 2022Mar 7, 2022 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
3,363$41.03$138.0K178,791Mar 1, 2022Mar 3, 2022 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
3,027$46.47$140.7K182,154Jan 2, 2022Jan 4, 2022 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASE
President
75,000$23.83$1.79M260,181Nov 9, 2021Nov 10, 2021 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
75,000$50.20$3.77M185,181Nov 9, 2021Nov 10, 2021 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
75,000——0Nov 9, 2021Nov 10, 2021 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
2,025$35.63$72.2K187,135Mar 5, 2021Mar 8, 2021 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
1,954$35.63$69.6K185,181Mar 5, 2021Mar 8, 2021 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
26,350$37.95$1000.0K189,160Mar 1, 2021Mar 2, 2021 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
2,847$35.32$100.6K162,810Jan 2, 2021Jan 6, 2021 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
1,954$32.79$64.1K165,657Mar 5, 2020Mar 9, 2020 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
2,240$32.79$73.4K169,636Mar 5, 2020Mar 9, 2020 ↗View →
SHOO
STEVEN MADDEN, LTD.
SALE
President
2,025$32.79$66.4K167,611Mar 5, 2020Mar 9, 2020 ↗View →
SHOO
STEVEN MADDEN, LTD.
PURCHASEGRANT
Stock grant
27,000$43.11$1.16M171,876Jan 2, 2020Jan 6, 2020 ↗View →
Other insiders · SHOO
Loading peer insiders…
About this filer
CIK 0001307523
ROLE
President
PRIMARY
SHOO
COMPANIES
1
ACTIVE SINCE
Jan 2020
MARKETPEEL · /INSIDER/0001307523DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

Feedback