MarketPeel
Insider Trading Intelligence
BM

Brian Mcgee

GPRO
EVP, CFO AND COO · GOPRO, INC. · CIK 0001257463
FILING MIX · LIFETIME28%/72%
BUYS
22
SELLS
56
TOTAL VALUE
$7.16M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
947,123
AVG SELL PX
$4.46
TRADE KIND
SHOWING 78 / 78
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
22 backtested trades · 8 horizons · 7 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Brian Mcgee, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d22+45.45%+3.09%-0.26%+3.35%+1.54%
14d22+45.45%+3.19%-0.42%+3.61%+2.71%
30d22+50.00%+9.66%-1.30%+10.95%-2.88%
60d22+54.55%+8.63%+2.04%+6.59%-6.76%
90d22+54.55%-0.86%+3.61%-5.66%-4.89%
180d22(1 pending)+61.90%-6.63%+8.07%-14.70%-14.23%
1y22(3 pending)+68.42%-20.68%+13.79%-34.47%-30.72%
2y22(3 pending)+94.74%-50.68%+23.03%-73.72%-66.85%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
GPRO · 947,123 shares · as of May 20, 2026
0280,270560,539840,8091,121,078202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 22 buys / 56 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
GPRO
GOPRO, INC.
SALE10b5-1
10b5-1 plan
130,631$0.97$127.1K947,123May 20, 2026May 22, 2026View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
432,4321,121,078May 15, 2026May 19, 2026View →
GPRO
GOPRO, INC.
SALE
President and COO
43,324$1.11$48.1K1,077,754May 15, 2026May 19, 2026View →
GPRO
GOPRO, INC.
SALE10b5-1
10b5-1 plan
59,509$0.79$47.1K688,646Feb 20, 2026Feb 24, 2026View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
25,735$0.81$20.8K748,155Feb 17, 2026Feb 19, 2026View →
GPRO
GOPRO, INC.
SALE10b5-1
10b5-1 plan
4,579$1.57$7.2K773,890Nov 20, 2025Nov 24, 2025View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
1,505$1.54$2.3K778,469Nov 17, 2025Nov 19, 2025View →
GPRO
GOPRO, INC.
SALE10b5-1
10b5-1 plan
150,043$1.24$186.6K779,974Aug 20, 2025Aug 21, 2025View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
1,507$1.35$2.0K930,017Aug 15, 2025Aug 19, 2025View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
16,454$0.60$9.9K931,524May 15, 2025May 19, 2025View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
452,830947,978May 15, 2025May 19, 2025View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
29,927$0.89$26.6K495,148Feb 18, 2025Feb 20, 2025View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
2,111$1.21$2.6K525,075Nov 15, 2024Nov 19, 2024View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
2,113$1.25$2.6K527,186Aug 15, 2024Aug 19, 2024View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
242,991531,415May 15, 2024May 17, 2024View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
2,116$1.70$3.6K529,299May 15, 2024May 17, 2024View →
GPRO
GOPRO, INC.
SALE10b5-1
10b5-1 plan
121,441$2.40$291.3K288,424Feb 16, 2024Feb 20, 2024View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
42,960$2.49$107.0K409,865Feb 15, 2024Feb 20, 2024View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
73,016452,825Feb 8, 2024Feb 12, 2024View →
GPRO
GOPRO, INC.
SALE10b5-1
10b5-1 plan
9,511$3.49$33.1K379,809Nov 16, 2023Nov 17, 2023View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
1,576$3.58$5.6K389,320Nov 15, 2023Nov 17, 2023View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
1,572$3.74$5.9K390,896Aug 15, 2023Aug 17, 2023View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
13,376$4.06$54.3K392,468May 25, 2023May 30, 2023View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
1,572$4.00$6.3K405,844May 15, 2023May 17, 2023View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
7,155$4.77$34.1K407,416Apr 6, 2023Apr 10, 2023View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
76,011$5.66$430.2K414,571Feb 17, 2023Feb 21, 2023View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
214,286490,582Feb 16, 2023Feb 21, 2023View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
33,190$5.99$198.8K276,296Feb 15, 2023Feb 17, 2023View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
28,608309,486Feb 6, 2023Feb 8, 2023View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
16,225$5.31$86.2K280,878Nov 29, 2022Dec 1, 2022View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
3,507$5.66$19.8K297,103Nov 15, 2022Nov 17, 2022View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
16,098$6.74$108.5K300,610Aug 16, 2022Aug 17, 2022View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
3,525$6.83$24.1K316,708Aug 15, 2022Aug 17, 2022View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
17,267$6.84$118.2K320,233May 31, 2022Jun 2, 2022View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
3,547$6.89$24.4K337,500May 16, 2022May 18, 2022View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
102,354341,047Feb 17, 2022Feb 22, 2022View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
87,26087,260Feb 17, 2022Feb 22, 2022View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
64,860$8.91$578.1K238,693Feb 16, 2022Feb 17, 2022View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
33,176$9.06$300.6K303,553Feb 15, 2022Feb 17, 2022View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
47,337336,729Feb 2, 2022Feb 4, 2022View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
3,043$11.62$35.4K289,392Nov 15, 2021Nov 17, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
3,708$10.03$37.2K292,435Aug 17, 2021Aug 18, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
12,59125,184Aug 16, 2021Aug 18, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
9,04290,423Aug 16, 2021Aug 18, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
21,633$10.05$217.3K299,239Aug 16, 2021Aug 18, 2021View →
GPRO
GOPRO, INC.
PURCHASE
EVP, CFO and COO
9,042$4.08$36.9K320,872Aug 16, 2021Aug 18, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
3,096$10.19$31.5K296,143Aug 16, 2021Aug 18, 2021View →
GPRO
GOPRO, INC.
PURCHASE
EVP, CFO and COO
12,591$5.74$72.3K311,830Aug 16, 2021Aug 18, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
12,59237,775May 24, 2021May 26, 2021View →
GPRO
GOPRO, INC.
PURCHASE
EVP, CFO and COO
12,592$5.74$72.3K311,831May 24, 2021May 26, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
12,592$10.07$126.8K299,239May 24, 2021May 26, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
2,723$9.89$26.9K299,239May 17, 2021May 19, 2021View →
GPRO
GOPRO, INC.
PURCHASE
EVP, CFO and COO
9,042$4.08$36.9K311,004May 17, 2021May 19, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
9,04299,465May 17, 2021May 19, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
9,042$9.64$87.2K301,962May 17, 2021May 19, 2021View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
63,35363,353Feb 23, 2021Feb 25, 2021View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
73,281301,962Feb 23, 2021Feb 25, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
12,59150,367Feb 22, 2021Feb 24, 2021View →
GPRO
GOPRO, INC.
PURCHASE
EVP, CFO and COO
12,591$5.74$72.3K241,272Feb 22, 2021Feb 24, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
12,591$8.00$100.7K228,681Feb 22, 2021Feb 24, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
48,729$7.80$380.2K228,681Feb 17, 2021Feb 18, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
31,676$7.92$250.7K277,410Feb 16, 2021Feb 18, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
36,169108,507Feb 16, 2021Feb 18, 2021View →
GPRO
GOPRO, INC.
PURCHASE
EVP, CFO and COO
36,169$4.08$147.6K345,255Feb 16, 2021Feb 18, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
36,169$8.11$293.3K309,086Feb 16, 2021Feb 18, 2021View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
54,380309,086Feb 10, 2021Feb 12, 2021View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
138,50762,958Dec 3, 2020Dec 7, 2020View →
GPRO
GOPRO, INC.
PURCHASE
EVP, CFO and COO
138,507$5.74$795.0K393,213Dec 3, 2020Dec 7, 2020View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
138,507$8.00$1.11M254,706Dec 3, 2020Dec 7, 2020View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
10,250$6.91$70.8K254,706Nov 20, 2020Nov 23, 2020View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
775$7.34$5.7K264,956Nov 16, 2020Nov 18, 2020View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
775$4.88$3.8K265,731Aug 17, 2020Aug 19, 2020View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
775$3.81$3.0K266,506May 15, 2020May 19, 2020View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
36,222$4.06$147.2K267,281Feb 19, 2020Feb 20, 2020View →
GPRO
GOPRO, INC.
SALE
EVP, CFO and COO
22,246$4.08$90.8K303,503Feb 18, 2020Feb 20, 2020View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
26,867180,737Feb 18, 2020Feb 20, 2020View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
144,676144,676Feb 18, 2020Feb 20, 2020View →
GPRO
GOPRO, INC.
PURCHASEGRANT
Stock grant
145,012325,749Feb 18, 2020Feb 20, 2020View →
Other insiders · GPRO
Loading peer insiders…
About this filer
CIK 0001257463
ROLE
EVP, CFO and COO
PRIMARY
GPRO
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001257463DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

One short email. Insider buys, congressional trades, and plain-English analysis.

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