MarketPeel
Insider Trading Intelligence
BH

Brett D. Heffes

WINA
CHAIRMAN AND CEO · WINMARK CORP · CIK 0001237904
FILING MIX · LIFETIME41%/59%
BUYS
55
SELLS
79
TOTAL VALUE
$57.29M
COMPANIES
1
ACTIVE SINCE
Jun 2020
HOLDINGS NOW
4,620
AVG SELL PX
$201.30
TRADE KIND
SHOWING 134 / 134
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
52 backtested trades · 8 horizons · 25 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Brett D. Heffes, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d52+51.92%+1.37%+1.42%-0.05%-0.89%-0.09
14d52+46.15%+2.36%+2.26%+0.10%-2.46%0.12
30d52+28.85%+4.40%+4.66%-0.25%-4.03%-0.21
60d52+57.69%+0.48%+5.48%-5.00%-5.46%-4.41
90d52+36.54%+2.53%+6.67%-4.14%-2.54%-5.27
180d52+28.85%+6.57%+9.40%-2.84%-4.65%-1.76
1y52(8 pending)+20.45%+19.64%+17.84%+1.80%-8.65%0.56
2y52(17 pending)+0.00%+39.74%+28.37%+11.38%+12.93%1.48
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
WINA · 4,620 shares · as of Jun 1, 2026
032,79265,58498,375131,167202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 55 buys / 79 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
4,620$378.57$1.75M4,620Jun 1, 2026Jun 1, 2026View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
2,712$444.54$1.21M2,712Dec 15, 2025Dec 15, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
170$451.76$76.8K114,400Aug 27, 2025Aug 28, 2025View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
2,103$176.20$370.5K115,113Aug 27, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
2,103$176.20$370.5K1,897Aug 27, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
1,630$452.72$737.9K114,570Aug 27, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
1,985$454.95$903.1K117,386Aug 27, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
1,186$454.03$538.5K116,200Aug 27, 2025Aug 28, 2025View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
1,390$143.87$200.0K119,371Aug 27, 2025Aug 28, 2025View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
2,868$164.84$472.8K117,981Aug 27, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
641$452.07$289.8K113,010Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
1,915$143.87$275.5K114,415Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
800$453.82$363.1K113,651Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
526$164.84$86.7K114,941Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
3,394$164.84$559.5K0Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
3,305$143.87$475.5K0Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
400$456.97$182.8K114,451Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
600$458.65$275.2K114,851Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
510$195.82$99.9K3,490Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
510$195.82$99.9K115,451Aug 26, 2025Aug 28, 2025View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
53338Jul 17, 2025Jul 17, 2025View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
2,984$424.82$1.27M2,984Jun 1, 2025Jun 2, 2025View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
3,260$400.97$1.31M3,260Dec 9, 2024Dec 9, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
1,100$402.76$443.0K114,398Nov 6, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
300$400.50$120.2K112,500Nov 6, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
1,598$401.94$642.3K112,800Nov 6, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
502$405.00$203.3K115,498Nov 6, 2024Nov 7, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
3,000$156.00$468.0K116,000Nov 6, 2024Nov 7, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
500$143.20$71.6K113,000Nov 6, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
166$393.64$65.3K115,513Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
1,150$395.00$454.3K115,679Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
305$143.20$43.7K112,500Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
2,000$156.00$312.0K116,997Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
695$143.87$100.0K3,305Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
2,113$392.92$830.2K113,400Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
695$143.87$100.0K112,195Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
4,302$143.20$616.0K0Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
1,900$390.00$741.0K111,500Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
168$395.49$66.4K116,829Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
5,000$156.00$780.0K0Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
3,497$143.20$500.8K114,997Nov 5, 2024Nov 7, 2024View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
3,580$355.90$1.27M3,580Jun 1, 2024Jun 3, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
5,000$134.25$671.3K0Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
1,667$383.31$639.0K116,477Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
894$122.50$109.5K110,894Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
504$373.23$188.1K115,759Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
606$164.84$99.9K3,394Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
146$385.35$56.3K118,144Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
3,290$122.50$403.0K113,290Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
606$164.84$99.9K111,500Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
5,000$134.25$671.3K118,290Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
4,184$122.50$512.5K0Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
3,188$372.14$1.19M112,571Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
2,257$366.46$827.1K110,000Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
10$380.36$3.8K116,467Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
314$367.81$115.5K112,257Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
4$379.23$1.5K116,463Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
SALE
CHAIR AND CEO
200$374.16$74.8K116,263Apr 18, 2024Apr 22, 2024View →
WINA
WINMARK CORP
PURCHASE
CHAIR AND CEO
285285Jan 24, 2024Jan 24, 2024View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
4,120$325.99$1.34M4,120Jun 1, 2023Jun 1, 2023View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
3,129$98.25$307.4K0Apr 27, 2023Apr 27, 2023View →
WINA
WINMARK CORP
SALEGRANT
Gift
800110,000Apr 27, 2023Apr 27, 2023View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
5,000$125.50$627.5K0Apr 27, 2023Apr 27, 2023View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
698$143.20$100.0K4,302Apr 27, 2023Apr 27, 2023View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
698$143.20$100.0K110,800Apr 26, 2023Apr 27, 2023View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
3,302$340.07$1.12M108,500Apr 26, 2023Apr 27, 2023View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
1,602$98.25$157.4K110,102Apr 26, 2023Apr 27, 2023View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
5,000$125.50$627.5K115,027Apr 26, 2023Apr 27, 2023View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
1,009$338.43$341.5K111,802Apr 26, 2023Apr 27, 2023View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
1,527$98.25$150.0K110,027Apr 26, 2023Apr 27, 2023View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
2,216$335.25$742.9K112,811Apr 26, 2023Apr 27, 2023View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
5,740$238.60$1.37M5,740Dec 12, 2022Dec 12, 2022View →
WINA
WINMARK CORP
SALEGRANT
Gift
1,600108,500Nov 2, 2022Nov 3, 2022View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
1,930$91.93$177.4K109,530Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
816$122.50$100.0K110,100Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
5,116$90.99$465.5K114,646Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
1,930$91.93$177.4K0Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
6,800$90.99$618.7K0Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
854$98.25$83.9K3,129Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
816$122.50$100.0K4,184Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
1,684$90.99$153.2K109,284Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
3,509$250.24$878.1K107,600Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
937$252.47$236.6K114,026Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
PURCHASE
CHAIRMAN AND CEO
854$98.25$83.9K115,500Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
2,917$251.71$734.2K111,109Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
SALE
CHAIRMAN AND CEO
537$253.97$136.4K114,963Nov 1, 2022Nov 3, 2022View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
9,360$197.80$1.85M0Jun 1, 2022Jun 1, 2022View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
11,100$261.32$2.90M11,100Dec 13, 2021Dec 13, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
114$225.34$25.7K110,800Oct 28, 2021Oct 29, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
4,800$225.00$1.08M106,000Oct 28, 2021Oct 29, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
3,783$91.93$347.8K110,914Oct 28, 2021Oct 29, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
2,731$82.72$225.9K0Oct 28, 2021Oct 29, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
1,600$82.72$132.4K107,600Oct 28, 2021Oct 29, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
1,131$82.72$93.6K107,131Oct 28, 2021Oct 29, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
3,783$91.93$347.8K1,930Oct 28, 2021Oct 29, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
1,200$82.72$99.3K105,900Oct 25, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
3,518$82.72$291.0K108,218Oct 25, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
100$80.32$8.0K106,000Oct 25, 2021Oct 25, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
3,518$218.00$766.9K104,700Oct 25, 2021Oct 25, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
2,357$218.20$514.3K103,900Oct 22, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
556$80.32$44.7K106,257Oct 22, 2021Oct 25, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
6,519$82.72$539.3K2,731Oct 22, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
1,801$82.72$149.0K105,701Oct 22, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
800$80.32$64.3K104,700Oct 22, 2021Oct 25, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
7,350$80.32$590.4K0Oct 21, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
683$80.32$54.9K102,883Oct 21, 2021Oct 25, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
1,017$98.25$99.9K3,983Oct 21, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
5,211$80.32$418.5K107,411Oct 21, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
1,017$98.25$99.9K103,900Oct 21, 2021Oct 25, 2021View →
WINA
WINMARK CORP
SALE
Chairman and CEO
5,211$218.66$1.14M102,200Oct 21, 2021Oct 25, 2021View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
4,000$195.82$783.3K4,000Jun 1, 2021Jun 1, 2021View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
4,000$183.87$735.5K4,000Dec 14, 2020Dec 14, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
2,000$170.79$341.6K102,200Nov 4, 2020Nov 4, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
2,800$172.23$482.2K104,200Nov 4, 2020Nov 4, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
1,578$173.40$273.6K107,000Nov 2, 2020Nov 4, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
2,000$175.38$350.8K109,900Nov 2, 2020Nov 4, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
100$176.47$17.6K111,900Nov 2, 2020Nov 4, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
1,322$174.46$230.6K108,578Nov 2, 2020Nov 4, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
2,500$166.00$415.0K112,000Aug 10, 2020Aug 10, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
100$164.85$16.5K118,616Aug 7, 2020Aug 10, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
4,116$162.88$670.4K114,500Aug 7, 2020Aug 10, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
5,784$162.95$942.5K118,716Aug 6, 2020Aug 10, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
1,477$159.00$234.8K124,400Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
2,286$160.25$366.3K125,877Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
500$161.10$80.5K128,163Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
2,504$162.15$406.0K128,663Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
1,150$80.32$92.4K131,167Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
4,017$66.29$266.3K0Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
1,700$59.77$101.6K0Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
100$59.77$6.0K124,500Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
SALE
Chairman and CEO
1,150$1,150.00$1.32M7,350Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
1,600$59.77$95.6K126,000Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
PURCHASE
Chairman and CEO
4,017$66.29$266.3K130,017Jul 16, 2020Jul 17, 2020View →
WINA
WINMARK CORP
PURCHASEGRANT
Stock grant
4,000$143.87$575.5K4,000Jun 1, 2020Jun 1, 2020View →
Other insiders · WINA
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About this filer
CIK 0001237904
ROLE
Chairman and CEO
PRIMARY
WINA
COMPANIES
1
ACTIVE SINCE
Jun 2020
MARKETPEEL · /INSIDER/0001237904DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

One short email. Insider buys, congressional trades, and plain-English analysis.

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