MarketPeel
Insider Trading Intelligence
WR

Wallace D. Ruiz

INUV
CFO · INUVO, INC. · CIK 0001220268
FILING MIX · LIFETIME44%/56%
BUYS
35
SELLS
44
TOTAL VALUE
$327.7K
COMPANIES
1
ACTIVE SINCE
Jan 2020
HOLDINGS NOW
130,106
AVG SELL PX
$0.56
TRADE KIND
SHOWING 79 / 79
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Wallace D. Ruiz, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+0.00%-3.65%-1.04%-2.61%-2.61%
14d1+100.00%+13.20%+1.34%+11.86%+11.86%
30d1+100.00%+47.47%+3.29%+44.18%+44.18%
60d1+100.00%+8.43%+5.33%+3.10%+3.10%
90d1+0.00%-3.93%+8.03%-11.96%-11.96%
180d1+0.00%-21.91%+13.13%-35.04%-35.04%
1y1+0.00%-60.01%+22.20%-82.20%-82.20%
2y1(1 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
INUV · 130,106 shares · as of Apr 1, 2026
0246,785493,570740,354987,1392020202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 35 buys / 44 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
INUV
INUVO, INC.
SALE
CFO
3,739$2.14$8.0K126,367Apr 1, 2026Apr 3, 2026View →
INUV
INUVO, INC.
SALE
CFO
7,5000Apr 1, 2026Apr 3, 2026View →
INUV
INUVO, INC.
PURCHASE
CFO
7,500130,106Apr 1, 2026Apr 3, 2026View →
INUV
INUVO, INC.
SALE
CFO
5,034$2.55$12.8K122,606Mar 1, 2026Mar 3, 2026View →
INUV
INUVO, INC.
PURCHASE
CFO
10,000127,640Mar 1, 2026Mar 3, 2026View →
INUV
INUVO, INC.
SALE
CFO
10,00010,000Mar 1, 2026Mar 3, 2026View →
INUV
INUVO, INC.
SALE
CFO
6,999$3.01$21.1K117,640Dec 11, 2025Dec 15, 2025View →
INUV
INUVO, INC.
PURCHASE
CFO
14,100124,639Dec 11, 2025Dec 15, 2025View →
INUV
INUVO, INC.
SALE
CFO
14,1000Dec 11, 2025Dec 15, 2025View →
INUV
INUVO, INC.
SALE
CFO
15,9800Jul 31, 2025Aug 4, 2025View →
INUV
INUVO, INC.
PURCHASE
CFO
15,980118,496Jul 31, 2025Aug 4, 2025View →
INUV
INUVO, INC.
SALE
CFO
7,957$4.88$38.8K110,539Jul 31, 2025Aug 4, 2025View →
INUV
INUVO, INC.
PURCHASE
CFO
7,000$3.49$24.4K102,516Jun 12, 2025Jun 12, 2025View →
INUV
INUVO, INC.
SALE
CFO
75,00075,000Apr 1, 2025Apr 2, 2025View →
INUV
INUVO, INC.
PURCHASE
CFO
75,000987,139Apr 1, 2025Apr 2, 2025View →
INUV
INUVO, INC.
SALE
CFO
31,988$0.37$11.7K955,151Apr 1, 2025Apr 2, 2025View →
INUV
INUVO, INC.
SALE
CFO
50,005$0.37$18.5K912,139Mar 1, 2025Mar 6, 2025View →
INUV
INUVO, INC.
SALE
CFO
100,000200,000Mar 1, 2025Mar 6, 2025View →
INUV
INUVO, INC.
PURCHASE
CFO
100,000962,144Mar 1, 2025Mar 6, 2025View →
INUV
INUVO, INC.
PURCHASE
CFO
75,000899,880Feb 3, 2025Feb 5, 2025View →
INUV
INUVO, INC.
SALE
CFO
75,0000Feb 3, 2025Feb 5, 2025View →
INUV
INUVO, INC.
SALE
CFO
37,736$0.46$17.3K862,144Feb 3, 2025Feb 5, 2025View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
140,997140,997Dec 11, 2024Dec 17, 2024View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
159,796159,796Jul 31, 2024Aug 1, 2024View →
INUV
INUVO, INC.
PURCHASE
CFO
75,000863,805Apr 1, 2024Apr 3, 2024View →
INUV
INUVO, INC.
SALE
CFO
38,925$0.34$13.1K824,880Apr 1, 2024Apr 3, 2024View →
INUV
INUVO, INC.
SALE
CFO
75,000150,000Apr 1, 2024Apr 3, 2024View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
58,334819,207Mar 1, 2024Mar 4, 2024View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
300,000300,000Mar 1, 2024Mar 4, 2024View →
INUV
INUVO, INC.
SALE
CFO
30,402$0.41$12.5K788,805Mar 1, 2024Mar 4, 2024View →
INUV
INUVO, INC.
SALE
CFO
37,715$0.39$14.7K760,873Feb 3, 2024Feb 9, 2024View →
INUV
INUVO, INC.
SALE
CFO
26,250$0.39$10.2K772,338Feb 3, 2024Feb 6, 2024View →
INUV
INUVO, INC.
PURCHASE
CFO
75,000798,588Feb 3, 2024Feb 6, 2024View →
INUV
INUVO, INC.
SALE
CFO
75,00075,000Feb 3, 2024Feb 6, 2024View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
225,000225,000Apr 1, 2023Apr 3, 2023View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
58,333755,296Mar 15, 2023Mar 16, 2023View →
INUV
INUVO, INC.
SALE
CFO
31,708$0.31$9.8K723,588Mar 15, 2023Mar 16, 2023View →
INUV
INUVO, INC.
PURCHASE
CFO
75,000738,325Feb 3, 2023Feb 6, 2023View →
INUV
INUVO, INC.
SALE
CFO
75,000150,000Feb 3, 2023Feb 6, 2023View →
INUV
INUVO, INC.
SALE
CFO
41,362$0.49$20.2K696,963Feb 3, 2023Feb 6, 2023View →
INUV
INUVO, INC.
SALE
CFO
58,3340Aug 3, 2022Aug 5, 2022View →
INUV
INUVO, INC.
PURCHASE
CFO
58,334686,445Aug 3, 2022Aug 5, 2022View →
INUV
INUVO, INC.
SALE
CFO
23,120$0.50$11.6K663,325Aug 3, 2022Aug 5, 2022View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
58,333654,305Mar 25, 2022Mar 29, 2022View →
INUV
INUVO, INC.
SALE
CFO
26,194$0.47$12.3K628,111Mar 25, 2022Mar 29, 2022View →
INUV
INUVO, INC.
PURCHASE
CFO
58,333622,453Feb 3, 2022Feb 7, 2022View →
INUV
INUVO, INC.
SALE
CFO
58,33358,334Feb 3, 2022Feb 7, 2022View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
225,000225,000Feb 3, 2022Feb 7, 2022View →
INUV
INUVO, INC.
SALE
CFO
26,481$0.39$10.3K595,972Feb 3, 2022Feb 7, 2022View →
INUV
INUVO, INC.
SALE
CFO
23,132$0.80$18.6K564,120Aug 3, 2021Aug 5, 2021View →
INUV
INUVO, INC.
SALE
CFO
58,333116,667Aug 3, 2021Aug 5, 2021View →
INUV
INUVO, INC.
PURCHASE
CFO
58,333587,252Aug 3, 2021Aug 5, 2021View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
175,000175,000Feb 3, 2021Feb 5, 2021View →
INUV
INUVO, INC.
PURCHASE
CFO
150,000588,593Jan 1, 2021Jan 5, 2021View →
INUV
INUVO, INC.
SALE
CFO
150,0000Jan 1, 2021Jan 5, 2021View →
INUV
INUVO, INC.
SALE
CFO
59,674$0.47$27.8K528,919Jan 1, 2021Jan 5, 2021View →
INUV
INUVO, INC.
SALE
CFO
5,7920Dec 30, 2020Dec 31, 2020View →
INUV
INUVO, INC.
PURCHASE
CFO
5,792440,561Dec 30, 2020Dec 31, 2020View →
INUV
INUVO, INC.
SALE
CFO
1,968$0.46$901438,593Dec 30, 2020Dec 31, 2020View →
INUV
INUVO, INC.
SALE
CFO
4,5480Dec 15, 2020Dec 17, 2020View →
INUV
INUVO, INC.
PURCHASE
CFO
4,548436,314Dec 15, 2020Dec 17, 2020View →
INUV
INUVO, INC.
SALE
CFO
1,545$0.41$635434,769Dec 15, 2020Dec 17, 2020View →
INUV
INUVO, INC.
SALE
CFO
7,2220Nov 30, 2020Dec 2, 2020View →
INUV
INUVO, INC.
PURCHASE
CFO
7,222434,219Nov 30, 2020Dec 2, 2020View →
INUV
INUVO, INC.
SALE
CFO
2,453$0.37$898431,766Nov 30, 2020Dec 2, 2020View →
INUV
INUVO, INC.
SALE
CFO
9,3750Nov 18, 2020Nov 19, 2020View →
INUV
INUVO, INC.
PURCHASE
CFO
9,375430,185Nov 18, 2020Nov 19, 2020View →
INUV
INUVO, INC.
SALE
CFO
3,188$0.35$1.1K426,997Nov 18, 2020Nov 19, 2020View →
INUV
INUVO, INC.
SALE
CFO
11,807$0.53$6.3K420,810Jul 1, 2020Jul 1, 2020View →
INUV
INUVO, INC.
SALE
CFO
34,5840Jul 1, 2020Jul 1, 2020View →
INUV
INUVO, INC.
PURCHASE
CFO
34,584432,617Jul 1, 2020Jul 1, 2020View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
5,7925,792Jun 30, 2020Jul 1, 2020View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
4,5484,548Jun 15, 2020Jun 17, 2020View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
9,3759,375Jun 1, 2020Jun 3, 2020View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
7,2227,222Jun 1, 2020Dec 2, 2020View →
INUV
INUVO, INC.
PURCHASEGRANT
Stock grant
9,3759,375May 15, 2020May 19, 2020View →
INUV
INUVO, INC.
PURCHASE
CFO
34,583411,711Jan 1, 2020Jan 3, 2020View →
INUV
INUVO, INC.
SALE
CFO
13,678$0.30$4.1K398,033Jan 1, 2020Jan 3, 2020View →
INUV
INUVO, INC.
SALE
CFO
34,58334,584Jan 1, 2020Jan 3, 2020View →
Other insiders · INUV
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About this filer
CIK 0001220268
ROLE
CFO
PRIMARY
INUV
COMPANIES
1
ACTIVE SINCE
Jan 2020
MARKETPEEL · /INSIDER/0001220268DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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