MarketPeel
Insider Trading Intelligence
GD

George E. Deese

FLO
DIRECTOR · FLOWERS FOODS INC · CIK 0001219534
FILING MIX · LIFETIME56%/44%
BUYS
19
SELLS
15
TOTAL VALUE
$101.0K
COMPANIES
1
ACTIVE SINCE
Jan 2020
HOLDINGS NOW
2,014,340
AVG SELL PX
TRADE KIND
SHOWING 34 / 34
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
1 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by George E. Deese, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d1+0.00%-1.59%+0.84%-2.42%-2.42%
14d1+0.00%-1.29%+2.02%-3.31%-3.31%
30d1+0.00%-5.76%+3.50%-9.27%-9.27%
60d1+0.00%-4.41%+7.77%-12.18%-12.18%
90d1+0.00%-10.11%+8.68%-18.79%-18.79%
180d1+0.00%-38.86%+13.12%-51.98%-51.98%
1y1+0.00%-54.20%+25.57%-79.77%-79.77%
2y1(1 pending)
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
FLO · 2,014,340 shares · as of May 29, 2026
0566,7801,133,5601,700,3392,267,119202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 19 buys / 15 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
FLO
FLOWERS FOODS INC
SALE
9,3500May 29, 2026Jun 1, 2026View →
FLO
FLOWERS FOODS INC
PURCHASE
9,3502,014,340May 29, 2026Jun 1, 2026View →
FLO
FLOWERS FOODS INC
PURCHASE
6,000$16.84$101.0K2,004,990May 27, 2025May 28, 2025View →
FLO
FLOWERS FOODS INC
PURCHASE
6,5701,998,990May 22, 2025May 27, 2025View →
FLO
FLOWERS FOODS INC
SALE
6,5700May 22, 2025May 27, 2025View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
9,3509,350May 22, 2025May 27, 2025View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
19,500334,178Mar 17, 2025Mar 19, 2025View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
19,5001,992,420Mar 17, 2025Mar 19, 2025View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
5,0002,011,920Sep 12, 2024Sep 12, 2024View →
FLO
FLOWERS FOODS INC
PURCHASE
5,9402,016,920May 23, 2024May 28, 2024View →
FLO
FLOWERS FOODS INC
SALE
5,9400May 23, 2024May 28, 2024View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
6,5706,570May 23, 2024May 28, 2024View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
15,2002,010,980Mar 4, 2024Mar 6, 2024View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
15,200314,678Mar 4, 2024Mar 6, 2024View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
5,9405,940May 25, 2023May 30, 2023View →
FLO
FLOWERS FOODS INC
PURCHASE
5,3002,026,180May 25, 2023May 30, 2023View →
FLO
FLOWERS FOODS INC
SALE
5,3000May 25, 2023May 30, 2023View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
3,50013,717Mar 9, 2023Mar 10, 2023View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
12,0002,020,880Mar 1, 2023Mar 10, 2023View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
12,000299,478Mar 1, 2023Mar 10, 2023View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
1,7502,032,880Feb 27, 2023Mar 10, 2023View →
FLO
FLOWERS FOODS INC
PURCHASE
6,0502,034,630May 26, 2022May 31, 2022View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
5,3005,300May 26, 2022May 31, 2022View →
FLO
FLOWERS FOODS INC
SALE
6,0500May 26, 2022May 31, 2022View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
6,0506,050May 27, 2021Jun 1, 2021View →
FLO
FLOWERS FOODS INC
PURCHASE
5,7002,040,080May 27, 2021Jun 1, 2021View →
FLO
FLOWERS FOODS INC
SALE
5,7000May 27, 2021Jun 1, 2021View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
12,4102,034,380Mar 11, 2021Jun 1, 2021View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
12,410275,978Mar 11, 2021Jun 1, 2021View →
FLO
FLOWERS FOODS INC
PURCHASE
5,7802,267,119May 21, 2020May 26, 2020View →
FLO
FLOWERS FOODS INC
SALE
5,7800May 21, 2020May 26, 2020View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Stock grant
5,7005,700May 21, 2020May 26, 2020View →
FLO
FLOWERS FOODS INC
SALEGRANT
Gift
12,8902,261,339Jan 23, 2020May 26, 2020View →
FLO
FLOWERS FOODS INC
PURCHASEGRANT
Gift
12,890193,239Jan 23, 2020May 26, 2020View →
Other insiders · FLO
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About this filer
CIK 0001219534
ROLE
Director
PRIMARY
FLO
COMPANIES
1
ACTIVE SINCE
Jan 2020
MARKETPEEL · /INSIDER/0001219534DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

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