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WC

William C. Cobb

FTDR
CEO · FRONTDOOR, INC. · CIK 0001209172
FILING MIX · LIFETIME57%/43%
BUYS
38
SELLS
29
TOTAL VALUE
$5.80M
COMPANIES
3
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
188,031
AVG SELL PX
$44.73
TRADE KIND
SHOWING 67 / 67
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizons · 1 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by William C. Cobb, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+0.00%-4.31%+0.03%-4.34%-4.34%—
14d2+0.00%-6.44%+0.45%-6.89%-6.89%—
30d2+0.00%-9.62%-4.14%-5.48%-5.48%—
60d2+100.00%+16.16%-1.33%+17.48%+17.48%—
90d2+50.00%+18.11%+3.21%+14.90%+14.90%—
180d2+50.00%+20.24%+5.72%+14.51%+14.51%—
1y2+100.00%+46.39%+11.49%+34.89%+34.89%—
2y2(1 pending)+100.00%+38.91%+37.72%+1.20%+1.20%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
FTDR · 184,335 shares · as of Mar 31, 2026
066,114132,228198,342264,456202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 38 buys / 29 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
KMX
CARMAX INC
PURCHASEGRANT
Stock grant
3,696——3,696Jun 26, 2026Jun 29, 2026 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
28,048——56,096Mar 31, 2026Apr 1, 2026 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
28,048——196,564Mar 31, 2026Apr 1, 2026 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
12,229$51.95$635.3K184,335Mar 31, 2026Apr 1, 2026 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
61,521——61,521Mar 30, 2026Apr 1, 2026 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
34,696——0Mar 27, 2026Mar 27, 2026 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
34,696——183,644Mar 27, 2026Mar 27, 2026 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
15,128$55.84$844.7K168,516Mar 27, 2026Mar 27, 2026 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
32,342——32,342Mar 25, 2026Mar 27, 2026 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
14,102$59.25$835.5K148,948Mar 25, 2026Mar 27, 2026 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
32,342——163,050Mar 25, 2026Mar 27, 2026 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
20,301——139,560Jun 1, 2025Jun 3, 2025 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
11,789——0Jun 1, 2025Jun 3, 2025 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
11,789——124,400Jun 1, 2025Jun 3, 2025 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
8,852$55.01$486.9K130,708Jun 1, 2025Jun 3, 2025 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
5,141$55.01$282.8K119,259Jun 1, 2025Jun 3, 2025 ↗View →
DLX
DELUXE CORP
PURCHASE
10,402——25,463Apr 24, 2025Apr 25, 2025 ↗View →
DLX
DELUXE CORP
SALE
3,391——0Apr 24, 2025Apr 25, 2025 ↗View →
DLX
DELUXE CORP
SALE
10,402——0Apr 24, 2025Apr 25, 2025 ↗View →
DLX
DELUXE CORP
PURCHASE
3,391——9,390Apr 24, 2025Apr 25, 2025 ↗View →
DLX
DELUXE CORP
SALE
5,671——0Apr 24, 2025Apr 25, 2025 ↗View →
DLX
DELUXE CORP
PURCHASE
5,671——15,061Apr 24, 2025Apr 25, 2025 ↗View →
DLX
DELUXE CORP
PURCHASE
7,980——33,443Apr 24, 2025Apr 25, 2025 ↗View →
DLX
DELUXE CORP
SALE
7,980——0Apr 24, 2025Apr 25, 2025 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
84,144——84,144Mar 31, 2025Apr 1, 2025 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
15,128$37.75$571.1K112,611Mar 27, 2025Mar 27, 2025 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
34,696——127,739Mar 27, 2025Mar 27, 2025 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
34,696——34,696Mar 27, 2025Mar 27, 2025 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
32,343——107,378Mar 25, 2025Mar 27, 2025 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
32,343——64,684Mar 25, 2025Mar 27, 2025 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
14,335$39.16$561.4K93,043Mar 25, 2025Mar 27, 2025 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
5,000$42.22$211.1K15,000Mar 3, 2025Mar 3, 2025 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
5,141$35.37$181.8K75,035Jun 1, 2024Jun 4, 2024 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
10,105——72,793Jun 1, 2024Jun 4, 2024 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
11,789——11,789Jun 1, 2024Jun 4, 2024 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
10,105——0Jun 1, 2024Jun 4, 2024 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
11,789——80,176Jun 1, 2024Jun 4, 2024 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
4,406$35.37$155.8K68,387Jun 1, 2024Jun 4, 2024 ↗View →
DLX
DELUXE CORP
PURCHASEGRANT
Stock grant
7,980——7,980Apr 25, 2024Apr 29, 2024 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
15,128$31.69$479.4K62,688Mar 27, 2024Mar 29, 2024 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
34,696——69,392Mar 27, 2024Mar 29, 2024 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
34,696——77,816Mar 27, 2024Mar 29, 2024 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
97,027——97,027Mar 25, 2024Mar 27, 2024 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
11,790——23,578Jun 1, 2023Jun 5, 2023 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
10,105——10,105Jun 1, 2023Jun 5, 2023 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
4,406$30.83$135.8K36,471Jun 1, 2023Jun 5, 2023 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
11,790——48,261Jun 1, 2023Jun 5, 2023 ↗View →
FTDR
FRONTDOOR, INC.
SALE
CEO
5,141$30.83$158.5K43,120Jun 1, 2023Jun 5, 2023 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
CEO
10,105——40,877Jun 1, 2023Jun 5, 2023 ↗View →
DLX
DELUXE CORP
PURCHASEGRANT
Stock grant
10,402——10,402Apr 26, 2023Apr 27, 2023 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
264,456——264,456Mar 27, 2023Mar 29, 2023 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
104,088——104,088Mar 27, 2023Mar 29, 2023 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
20,210——20,210Jun 1, 2022Jun 3, 2022 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
152,236——152,236Jun 1, 2022Jun 3, 2022 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
35,368——35,368Jun 1, 2022Jun 3, 2022 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASE
10,000$25.51$255.1K10,000May 23, 2022May 25, 2022 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
9,470——30,772May 11, 2022May 13, 2022 ↗View →
DLX
DELUXE CORP
PURCHASEGRANT
Stock grant
5,671——5,671Apr 27, 2022Apr 28, 2022 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
4,762——21,302May 12, 2021May 14, 2021 ↗View →
DLX
DELUXE CORP
PURCHASE
5,104——5,999Apr 28, 2021Apr 29, 2021 ↗View →
DLX
DELUXE CORP
SALE
5,104——0Apr 28, 2021Apr 29, 2021 ↗View →
DLX
DELUXE CORP
PURCHASEGRANT
Stock grant
3,391——3,391Apr 27, 2021Apr 29, 2021 ↗View →
DLX
DELUXE CORP
PURCHASE
895——895Feb 19, 2021Feb 22, 2021 ↗View →
DLX
DELUXE CORP
SALE
895——0Feb 19, 2021Feb 22, 2021 ↗View →
FTDR
FRONTDOOR, INC.
PURCHASEGRANT
Stock grant
5,219——16,540May 13, 2020May 15, 2020 ↗View →
DLX
DELUXE CORP
PURCHASEGRANT
Stock grant
5,104——5,104Apr 29, 2020Apr 30, 2020 ↗View →
DLX
DELUXE CORP
PURCHASEGRANT
Stock grant
895——895Feb 19, 2020Feb 20, 2020 ↗View →
Other insiders · FTDR
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About this filer
CIK 0001209172
ROLE
CEO
PRIMARY
FTDR
COMPANIES
3
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001209172DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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