MarketPeel
Insider Trading Intelligence
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NK

Neelie Kroes

CRM
DIRECTOR · SALESFORCE, INC. · CIK 0001202423
FILING MIX · LIFETIME38%/62%
BUYS
33
SELLS
53
TOTAL VALUE
$2.68M
COMPANIES
1
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
8,183
AVG SELL PX
$209.24
TRADE KIND
SHOWING 86 / 86
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
2 backtested trades · 8 horizons · 3 pending
Forward-return performance of every backtestable P/S trade by Neelie Kroes, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d2+100.00%-3.77%-1.57%-2.20%-2.20%—
14d2+50.00%-1.45%-0.30%-1.15%-1.15%—
30d2+50.00%-7.78%+0.86%-8.64%-8.64%—
60d2+50.00%-4.52%+0.39%-4.90%-4.90%—
90d2+50.00%-6.08%+4.15%-10.22%-10.22%—
180d2(1 pending)+0.00%+19.54%+13.46%+6.07%+6.07%—
1y2(1 pending)+0.00%+65.30%+31.01%+34.29%+34.29%—
2y2(1 pending)+0.00%+54.63%+48.44%+6.18%+6.18%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
CRM · 8,183 shares · as of May 22, 2026
03,6047,20810,81114,415202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 33 buys / 53 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
CRM
SALESFORCE, INC.
PURCHASE
442——8,183May 22, 2026May 26, 2026 ↗View →
CRM
SALESFORCE, INC.
SALE
67$180.07$12.1K8,116May 22, 2026May 26, 2026 ↗View →
CRM
SALESFORCE, INC.
SALE
442——882May 22, 2026May 26, 2026 ↗View →
CRM
SALESFORCE, INC.
SALE
442——1,324Feb 22, 2026Feb 23, 2026 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
442——7,741Feb 22, 2026Feb 23, 2026 ↗View →
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
1,766——1,766Feb 1, 2026Feb 2, 2026 ↗View →
CRM
SALESFORCE, INC.
SALE
3,893$238.70$929.3K7,299Jan 14, 2026Jan 15, 2026 ↗View →
CRM
SALESFORCE, INC.
SALE
42$227.11$9.5K11,192Nov 22, 2025Nov 24, 2025 ↗View →
CRM
SALESFORCE, INC.
SALE
274——0Nov 22, 2025Nov 24, 2025 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
274——11,234Nov 22, 2025Nov 24, 2025 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
274——11,002Aug 22, 2025Aug 25, 2025 ↗View →
CRM
SALESFORCE, INC.
SALE
42$248.29$10.4K10,960Aug 22, 2025Aug 25, 2025 ↗View →
CRM
SALESFORCE, INC.
SALE
274——274Aug 22, 2025Aug 25, 2025 ↗View →
CRM
SALESFORCE, INC.
SALE
274——548May 22, 2025May 23, 2025 ↗View →
CRM
SALESFORCE, INC.
SALE
42$283.42$11.9K10,728May 22, 2025May 23, 2025 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
274——10,770May 22, 2025May 23, 2025 ↗View →
CRM
SALESFORCE, INC.
SALE
275——822Feb 22, 2025Feb 24, 2025 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
275——10,579Feb 22, 2025Feb 24, 2025 ↗View →
CRM
SALESFORCE, INC.
SALE
83$309.80$25.7K10,496Feb 22, 2025Feb 24, 2025 ↗View →
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
1,097——1,097Feb 1, 2025Feb 3, 2025 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
330——10,403Nov 22, 2024Nov 25, 2024 ↗View →
CRM
SALESFORCE, INC.
SALE
330——0Nov 22, 2024Nov 25, 2024 ↗View →
CRM
SALESFORCE, INC.
SALE
99$342.02$33.9K10,304Nov 22, 2024Nov 25, 2024 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
330——10,172Aug 22, 2024Aug 23, 2024 ↗View →
CRM
SALESFORCE, INC.
SALE
330——330Aug 22, 2024Aug 23, 2024 ↗View →
CRM
SALESFORCE, INC.
SALE
99$258.59$25.6K10,073Aug 22, 2024Aug 23, 2024 ↗View →
CRM
SALESFORCE, INC.
SALE
330——660May 22, 2024May 23, 2024 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
330——9,941May 22, 2024May 23, 2024 ↗View →
CRM
SALESFORCE, INC.
SALE
99$283.82$28.1K9,842May 22, 2024May 23, 2024 ↗View →
CRM
SALESFORCE, INC.
SALE
99$293.65$29.1K9,611Feb 22, 2024Feb 23, 2024 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
331——9,710Feb 22, 2024Feb 23, 2024 ↗View →
CRM
SALESFORCE, INC.
SALE
331——990Feb 22, 2024Feb 23, 2024 ↗View →
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
1,321——1,321Feb 1, 2024Feb 2, 2024 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
535——9,539Nov 22, 2023Nov 27, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
535——0Nov 22, 2023Nov 27, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
160$223.84$35.8K9,379Nov 22, 2023Nov 27, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
535——535Aug 22, 2023Aug 23, 2023 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
535——9,164Aug 22, 2023Aug 23, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
160$206.76$33.1K9,004Aug 22, 2023Aug 23, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
535——1,070May 22, 2023May 23, 2023 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
535——8,789May 22, 2023May 23, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
160$210.26$33.6K8,629May 22, 2023May 23, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
6,000$183.12$1.10M8,254Mar 8, 2023Mar 10, 2023 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
536——14,415Feb 22, 2023Feb 23, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
536——1,605Feb 22, 2023Feb 23, 2023 ↗View →
CRM
SALESFORCE, INC.
SALE
161$163.36$26.3K14,254Feb 22, 2023Feb 23, 2023 ↗View →
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
2,141——2,141Feb 16, 2023Feb 17, 2023 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
425——14,006Nov 22, 2022Nov 23, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
425——0Nov 22, 2022Nov 23, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
127$149.25$19.0K13,879Nov 22, 2022Nov 23, 2022 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
425——13,708Aug 22, 2022Aug 23, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
425——425Aug 22, 2022Aug 23, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
127$176.98$22.5K13,581Aug 22, 2022Aug 23, 2022 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
425——13,410May 22, 2022May 24, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
425——850May 22, 2022May 24, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
127$159.65$20.3K13,283May 22, 2022May 24, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
426——1,275Feb 22, 2022Feb 23, 2022 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
426——13,113Feb 22, 2022Feb 23, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
128$195.13$25.0K12,985Feb 22, 2022Feb 23, 2022 ↗View →
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
1,701——1,701Feb 1, 2022Feb 2, 2022 ↗View →
CRM
SALESFORCE, INC.
SALE
410——0Nov 22, 2021Nov 24, 2021 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
410——12,810Nov 22, 2021Nov 24, 2021 ↗View →
CRM
SALESFORCE, INC.
SALE
123$296.84$36.5K12,687Nov 22, 2021Nov 24, 2021 ↗View →
CRM
SALESFORCE, INC.
SALE
410——410Aug 22, 2021Aug 23, 2021 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
410——12,523Aug 22, 2021Aug 23, 2021 ↗View →
CRM
SALESFORCE, INC.
SALE
123$256.13$31.5K12,400Aug 22, 2021Aug 23, 2021 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
410——12,236May 22, 2021May 24, 2021 ↗View →
CRM
SALESFORCE, INC.
SALE
410——820May 22, 2021May 24, 2021 ↗View →
CRM
SALESFORCE, INC.
SALE
123$222.58$27.4K12,113May 22, 2021May 24, 2021 ↗View →
CRM
SALESFORCE, INC.
SALE
123$240.95$29.6K11,826Feb 22, 2021Feb 23, 2021 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
411——11,949Feb 22, 2021Feb 23, 2021 ↗View →
CRM
SALESFORCE, INC.
SALE
411——1,230Feb 22, 2021Feb 23, 2021 ↗View →
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
1,641——1,641Feb 1, 2021Feb 1, 2021 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
514——11,692Nov 22, 2020Nov 23, 2020 ↗View →
CRM
SALESFORCE, INC.
SALE
514——0Nov 22, 2020Nov 23, 2020 ↗View →
CRM
SALESFORCE, INC.
SALE
154$258.04$39.7K11,538Nov 22, 2020Nov 23, 2020 ↗View →
CRM
SALESFORCE, INC.
SALE
514——514Aug 22, 2020Aug 24, 2020 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
514——11,332Aug 22, 2020Aug 24, 2020 ↗View →
CRM
SALESFORCE, INC.
SALE
154$207.53$32.0K11,178Aug 22, 2020Aug 24, 2020 ↗View →
CRM
SALESFORCE, INC.
SALE
514——1,028May 22, 2020May 22, 2020 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
514——10,972May 22, 2020May 22, 2020 ↗View →
CRM
SALESFORCE, INC.
SALE
154$177.85$27.4K10,818May 22, 2020May 22, 2020 ↗View →
CRM
SALESFORCE, INC.
SALE
154$189.50$29.2K10,458Feb 22, 2020Feb 25, 2020 ↗View →
CRM
SALESFORCE, INC.
PURCHASE
514——10,612Feb 22, 2020Feb 25, 2020 ↗View →
CRM
SALESFORCE, INC.
SALE
514——1,542Feb 22, 2020Feb 25, 2020 ↗View →
CRM
SALESFORCE, INC.
PURCHASEGRANT
Stock grant
2,056——2,056Feb 1, 2020Feb 3, 2020 ↗View →
Other insiders · CRM
Loading peer insiders…
About this filer
CIK 0001202423
ROLE
Director
PRIMARY
CRM
COMPANIES
1
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001202423DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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