MarketPeel
Insider Trading Intelligence
DJ

Donna James

VSCO
DIRECTOR · VICTORIA'S SECRET & CO. · CIK 0001197735
FILING MIX · LIFETIME92%/8%
BUYS
34
SELLS
3
TOTAL VALUE
$1.95M
COMPANIES
5
ACTIVE SINCE
May 2020
HOLDINGS NOW
104,399
AVG SELL PX
$57.03
TRADE KIND
SHOWING 37 / 37
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
3 backtested trades · 8 horizons · 4 pending
Forward-return performance of every backtestable P/S trade by Donna James, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d3+100.00%+8.36%+1.03%+7.33%+8.37%
14d3+100.00%+8.23%+3.23%+5.00%+5.21%
30d3+100.00%+6.00%+4.91%+1.08%+3.94%
60d3+100.00%+23.28%+0.65%+24.48%+24.48%
90d3+66.67%+69.30%+4.98%+64.32%+78.53%
180d3(1 pending)+50.00%-24.59%-7.29%-17.30%-17.30%
1y3(1 pending)+100.00%+1.50%+2.98%-1.48%-1.48%
2y3(2 pending)+100.00%-62.73%+0.22%-62.94%-62.94%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
VSCO · 65,787 shares · as of Jun 11, 2026
016,44732,89449,34065,78720222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 34 buys / 3 sellsCOVERAGE · 25 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
VSCO
VICTORIA'S SECRET & CO.
PURCHASEGRANT
Stock grant
2,69065,787Jun 11, 2026Jun 15, 2026View →
VSCO
VICTORIA'S SECRET & CO.
PURCHASE
2,175$46.23$100.6K63,097Apr 2, 2026Apr 3, 2026View →
HIG
HARTFORD INSURANCE GROUP, INC.
PURCHASEGRANT
Stock grant
1,524.513$124.63$190.0K10,351.737Jul 30, 2025Aug 1, 2025View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
136.53$103.76$14.2K136.53Jun 30, 2025Jul 2, 2025View →
VSCO
VICTORIA'S SECRET & CO.
PURCHASEGRANT
Stock grant
12,73960,922Jun 18, 2025Jun 23, 2025View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
388.94$109.27$42.5K5,623.71Mar 31, 2025Apr 2, 2025View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
460.8$92.23$42.5K5,189.79Dec 31, 2024Jan 3, 2025View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
414.23$102.60$42.5K4,683.19Sep 30, 2024Oct 2, 2024View →
VSCO
VICTORIA'S SECRET & CO.
PURCHASE
1,000$21.43$21.4K48,183Sep 12, 2024Sep 13, 2024View →
HIG
HARTFORD INSURANCE GROUP, INC.
PURCHASEGRANT
Stock grant
1,725.861$110.09$190.0K8,677.517Jul 29, 2024Jul 31, 2024View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
484.38$87.74$42.5K4,232.87Jun 30, 2024Jul 1, 2024View →
VSCO
VICTORIA'S SECRET & CO.
PURCHASEGRANT
Stock grant
12,21047,183Jun 13, 2024Jun 14, 2024View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
493.61$86.10$42.5K3,711.6Mar 31, 2024Apr 2, 2024View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
523.27$81.22$42.5K3,184.56Dec 31, 2023Jan 3, 2024View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
0$75.222,632.21Sep 30, 2023Oct 3, 2023View →
HIG
HARTFORD INSURANCE GROUP, INC.
PURCHASEGRANT
Stock grant
2,504.174$71.88$180.0K9,310.501Jul 31, 2023Aug 2, 2023View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
504.751$84.20$42.5K2,045.36Jun 30, 2023Jul 5, 2023View →
VSCO
VICTORIA'S SECRET & CO.
PURCHASEGRANT
Stock grant
9,88934,973May 25, 2023Jun 7, 2023View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
467.084$90.99$42.5K1,525.48Mar 31, 2023Apr 4, 2023View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
141.582$94.95$13.4K1,048.45Dec 31, 2022Jan 4, 2023View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
429.175$94.95$40.8K1,048.45Dec 31, 2022Feb 9, 2023View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
471.37$86.45$40.7K614Sep 30, 2022Oct 4, 2022View →
HIG
HARTFORD INSURANCE GROUP, INC.
PURCHASEGRANT
Stock grant
2,837.774$63.43$180.0K6,649.21Aug 1, 2022Aug 3, 2022View →
AEP
AMERICAN ELECTRIC POWER CO INC
PURCHASEGRANT
Stock grant
141.582$95.94$13.6K141.582Jun 30, 2022Jul 5, 2022View →
VSCO
VICTORIA'S SECRET & CO.
PURCHASEGRANT
Stock grant
5,02525,084May 27, 2022May 31, 2022View →
BSX
BOSTON SCIENTIFIC CORP
PURCHASEGRANT
Stock grant
4,87728,124May 5, 2022May 6, 2022View →
VSCO
VICTORIA'S SECRET & CO.
SALEGRANT
Gift
3,60027,059Nov 23, 2021Nov 24, 2021View →
VSCO
VICTORIA'S SECRET & CO.
SALE
7,000$57.03$399.2K20,059Nov 23, 2021Nov 24, 2021View →
VSCO
VICTORIA'S SECRET & CO.
PURCHASEGRANT
Stock grant
3,68230,659Aug 3, 2021Aug 5, 2021View →
HIG
HARTFORD INSURANCE GROUP, INC.
PURCHASEGRANT
Stock grant
2,829.299$63.62$180.0K3,729.594Jul 30, 2021Aug 3, 2021View →
LB
LANDBRIDGE CO LLC
PURCHASE
57,11580,931Jul 8, 2021Jul 12, 2021View →
LB
LANDBRIDGE CO LLC
SALE
57,1150Jul 8, 2021Jul 12, 2021View →
LB
LANDBRIDGE CO LLC
PURCHASEGRANT
Stock grant
2,07823,816May 20, 2021May 24, 2021View →
BSX
BOSTON SCIENTIFIC CORP
PURCHASEGRANT
Stock grant
4,76323,247May 6, 2021May 10, 2021View →
HIG
HARTFORD INSURANCE GROUP, INC.
PURCHASEGRANT
Stock grant
890.688$51.87$46.2K890.688Feb 23, 2021Feb 25, 2021View →
LB
LANDBRIDGE CO LLC
PURCHASEGRANT
Stock grant
12,82556,979May 14, 2020May 18, 2020View →
BSX
BOSTON SCIENTIFIC CORP
PURCHASEGRANT
Stock grant
5,00018,484May 7, 2020May 11, 2020View →
Other insiders · VSCO
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About this filer
CIK 0001197735
ROLE
Director
PRIMARY
VSCO
COMPANIES
5
ACTIVE SINCE
May 2020
MARKETPEEL · /INSIDER/0001197735DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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