MarketPeel
Insider Trading Intelligence
AE

Anita C. Elliott

DG
SVP & CHIEF ACCOUNTING OFFICER · DOLLAR GENERAL CORP · CIK 0001191206
FILING MIX · LIFETIME55%/45%
BUYS
26
SELLS
21
TOTAL VALUE
$11.67M
COMPANIES
1
ACTIVE SINCE
Mar 2020
HOLDINGS NOW
34,968
AVG SELL PX
$207.16
TRADE KIND
SHOWING 47 / 47
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
6 backtested trades · 8 horizons · 2 pendingHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Anita C. Elliott, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d6+33.33%+0.81%-0.76%+1.56%+2.49%
14d6+0.00%+3.85%+1.49%+2.36%+1.85%
30d6+33.33%+1.48%-0.43%+1.91%+0.87%
60d6+33.33%+0.86%+1.94%-1.07%-4.70%
90d6+33.33%+1.23%-1.42%+2.65%+2.41%
180d6+50.00%-0.88%+1.80%-2.68%-4.51%
1y6(1 pending)+40.00%-2.87%+11.63%-14.51%-22.93%
2y6(1 pending)+60.00%-16.24%+20.52%-36.76%-45.27%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
DG · 34,968 shares · as of Apr 1, 2026
09,06818,13627,20336,271202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 26 buys / 21 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
1,303$117.17$152.7K34,968Apr 1, 2026Apr 3, 2026View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
3,52336,271Mar 26, 2026Mar 30, 2026View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
3,40432,748Mar 10, 2026Mar 12, 2026View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
2,516$132.52$333.4K29,344Dec 12, 2025Dec 15, 2025View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
2,5160Dec 12, 2025Dec 15, 2025View →
DG
DOLLAR GENERAL CORP
PURCHASE
SVP & Chief Accounting Officer
2,516$84.67$213.0K31,860Dec 12, 2025Dec 15, 2025View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
254$87.60$22.3K29,344Apr 1, 2025Apr 3, 2025View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
10,20829,598Mar 25, 2025Mar 27, 2025View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
481$157.35$75.7K19,390Apr 1, 2024Apr 3, 2024View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
7,8057,805Mar 27, 2024Mar 28, 2024View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
1,07319,871Mar 27, 2024Mar 28, 2024View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
90418,798Mar 12, 2024Mar 14, 2024View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
505$210.46$106.3K17,894Apr 1, 2023Apr 4, 2023View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
6,0116,011Mar 28, 2023Mar 30, 2023View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
82918,399Mar 28, 2023Mar 30, 2023View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
1,29117,570Mar 14, 2023Mar 16, 2023View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
5,000$247.11$1.24M16,279Jun 24, 2022Jun 27, 2022View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
5,0002,516Jun 24, 2022Jun 27, 2022View →
DG
DOLLAR GENERAL CORP
PURCHASE
SVP & Chief Accounting Officer
5,000$84.67$423.4K21,279Jun 24, 2022Jun 27, 2022View →
DG
DOLLAR GENERAL CORP
PURCHASE
SVP & Chief Accounting Officer
5,002$74.72$373.7K21,281Apr 6, 2022Apr 7, 2022View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
2,5007,516Apr 6, 2022Apr 7, 2022View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
5,0020Apr 6, 2022Apr 7, 2022View →
DG
DOLLAR GENERAL CORP
PURCHASE
SVP & Chief Accounting Officer
2,500$84.67$211.7K23,781Apr 6, 2022Apr 7, 2022View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
7,502$235.70$1.77M16,279Apr 6, 2022Apr 7, 2022View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
570$226.30$129.0K16,279Apr 1, 2022Apr 5, 2022View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
5,8645,864Mar 15, 2022Mar 17, 2022View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
61416,849Mar 15, 2022Mar 17, 2022View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
1,68916,235Mar 8, 2022Mar 10, 2022View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
5,000$226.15$1.13M14,546Dec 15, 2021Dec 17, 2021View →
DG
DOLLAR GENERAL CORP
PURCHASE
SVP & Chief Accounting Officer
5,000$74.72$373.6K19,546Dec 15, 2021Dec 17, 2021View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
5,0005,002Dec 15, 2021Dec 17, 2021View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
685$202.40$138.6K14,546Apr 1, 2021Apr 5, 2021View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
63015,231Mar 16, 2021Mar 18, 2021View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
5,7875,787Mar 16, 2021Mar 18, 2021View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
2,10314,601Mar 9, 2021Mar 11, 2021View →
DG
DOLLAR GENERAL CORP
PURCHASE
SVP & Chief Accounting Officer
8,470$57.91$490.5K20,968Sep 28, 2020Sep 30, 2020View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
8,4700Sep 28, 2020Sep 30, 2020View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
8,470$209.80$1.78M12,498Sep 28, 2020Sep 30, 2020View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
2,6600Jun 19, 2020Jun 22, 2020View →
DG
DOLLAR GENERAL CORP
PURCHASE
SVP & Chief Accounting Officer
2,660$45.25$120.4K15,158Jun 19, 2020Jun 22, 2020View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
11,032$192.77$2.13M12,498Jun 19, 2020Jun 22, 2020View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
8,3720Jun 19, 2020Jun 22, 2020View →
DG
DOLLAR GENERAL CORP
PURCHASE
SVP & Chief Accounting Officer
8,372$48.11$402.8K23,530Jun 19, 2020Jun 22, 2020View →
DG
DOLLAR GENERAL CORP
SALE
SVP & Chief Accounting Officer
416$153.16$63.7K12,498Apr 1, 2020Apr 3, 2020View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
54612,914Mar 17, 2020Mar 19, 2020View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
5,1265,126Mar 17, 2020Mar 19, 2020View →
DG
DOLLAR GENERAL CORP
PURCHASEGRANT
Stock grant
74512,368Mar 10, 2020Mar 12, 2020View →
Other insiders · DG
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About this filer
CIK 0001191206
ROLE
SVP & Chief Accounting Officer
PRIMARY
DG
COMPANIES
1
ACTIVE SINCE
Mar 2020
MARKETPEEL · /INSIDER/0001191206DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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