MarketPeel
Insider Trading Intelligence
CD

Clayton C. JR Daley

SMPL
DIRECTOR · SIMPLY GOOD FOODS CO · CIK 0001180778
FILING MIX · LIFETIME100%/0%
BUYS
11
SELLS
0
TOTAL VALUE
$381.7K
COMPANIES
1
ACTIVE SINCE
Jan 2020
HOLDINGS NOW
111,743
AVG SELL PX
TRADE KIND
SHOWING 11 / 11
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
3 backtested trades · 8 horizonsHow are these numbers computed? →
Forward-return performance of every backtestable P/S trade by Clayton C. JR Daley, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d3+100.00%+11.61%+1.46%+10.15%+7.12%
14d3+100.00%+7.59%+2.59%+5.01%+2.64%
30d3+66.67%+7.54%-0.67%+8.22%+3.30%
60d3+66.67%-1.06%+2.38%-3.43%-5.84%
90d3+66.67%+14.33%+5.62%+8.71%+15.37%
180d3+100.00%+24.59%+16.09%+8.49%+4.22%
1y3+100.00%+72.39%+40.08%+32.30%+43.91%
2y3+100.00%+121.36%+56.96%+64.41%+87.69%
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
SMPL · 111,743 shares · as of May 14, 2026
027,93655,87283,807111,743202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY SELL
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 11 buys / 0 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
10,000$11.78$117.8K111,743May 14, 2026May 18, 2026View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
6,500101,743Jan 28, 2026Jan 30, 2026View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
1,72295,243Sep 6, 2025Sep 9, 2025View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
3,82793,521Sep 6, 2024Sep 9, 2024View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
3,77189,694Sep 6, 2023Sep 7, 2023View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
3,88985,923Sep 6, 2022Sep 7, 2022View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
2,81282,034Sep 6, 2021Sep 8, 2021View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASEGRANT
Stock grant
4,22279,222Sep 6, 2020Sep 8, 2020View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
5,000$15.97$79.8K75,000Apr 13, 2020Apr 13, 2020View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
10,000$16.77$167.7K70,000Apr 9, 2020Apr 9, 2020View →
SMPL
SIMPLY GOOD FOODS CO
PURCHASE
686$23.89$16.4K60,000Jan 29, 2020Jan 30, 2020View →
Other insiders · SMPL
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About this filer
CIK 0001180778
ROLE
Director
PRIMARY
SMPL
COMPANIES
1
ACTIVE SINCE
Jan 2020
MARKETPEEL · /INSIDER/0001180778DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
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