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Brenda J. Lauderback

WWW
DIRECTOR · WOLVERINE WORLD WIDE INC /DE/ · CIK 0001160672
FILING MIX · LIFETIME71%/29%
BUYS
57
SELLS
23
TOTAL VALUE
$2.29M
COMPANIES
2
ACTIVE SINCE
Feb 2020
HOLDINGS NOW
108,596
AVG SELL PX
$29.74
TRADE KIND
SHOWING 80 / 80
Trades · vs SPY
Loading price series…
Performance · forward returns vs SPY
9 backtested trades · 8 horizons · 3 pending
Forward-return performance of every backtestable P/S trade by Brenda J. Lauderback, measured at 8 horizons from 7 days to 2 years. Deduped per economic event so co-filings count once. Excess return = trade return minus SPY return over the same window.
HORIZONTRADESWIN RATEINSIDER RETURNSPY RETURNMEAN EXCESSMEDIAN EXCESST-STAT
7d9+66.67%-0.77%-0.01%-0.76%-2.79%—
14d9+55.56%-3.85%-0.71%-3.15%-1.72%—
30d9+55.56%-5.31%+2.99%-8.30%-5.69%—
60d9+66.67%-9.58%+3.20%-12.78%-13.26%—
90d9+66.67%-10.87%+4.47%-15.34%-20.63%—
180d9+77.78%-7.49%+9.26%-16.74%-29.58%—
1y9(1 pending)+75.00%-15.15%+20.44%-35.60%-30.22%—
2y9(2 pending)+85.71%-48.46%+30.36%-78.82%-76.24%—
How to read this: Insider Returnis the average raw return of the filer's trades over the horizon. SPY Return is what SPY did over those same windows — reference only, not a comparison. The headline alpha number is Mean Excess = Insider − SPY; green means the filer beat SPY, red means they trailed it. Win rate is the share of individual trades where the filer beat SPY. T-statvalues above 2 mean the alpha is unlikely to be chance given the sample size. "Pending" counts trades where the horizon hasn't elapsed yet; their stats are not included in the row average.
Holdings over time
WWW · 54,202 shares · as of May 21, 2026
015,76731,53547,30263,069202120222023202420252026SHARES HELD
Trading cadence · quarterly flow
BUY ● SELL ●
2020
2020
2020
2020
2021
2021
2021
2021
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
2024
2025
2025
2025
2025
2026
2026
FLOW · 57 buys / 23 sellsCOVERAGE · 26 quarters
Form 4 filings · all activity
COMPANYTYPESHARESPRICEVALUEHELD AFTERTRADE DATEFILEDDETAILS
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
5,500$15.88$87.3K54,202May 21, 2026May 22, 2026 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
9,113——9,113May 7, 2026May 11, 2026 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
11,027——59,702May 1, 2026May 5, 2026 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
361.84$17.33$6.3K63,069.25May 1, 2026May 5, 2026 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
11,027——0May 1, 2026May 5, 2026 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
342.85$18.19$6.2K62,707.41Feb 2, 2026Feb 4, 2026 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
277.92$22.34$6.2K62,364.56Nov 3, 2025Nov 3, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
12,854——0Aug 27, 2025Aug 28, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
12,854$32.14$413.1K48,675Aug 27, 2025Aug 28, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
12,854$19.25$247.4K61,529Aug 27, 2025Aug 28, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
278.92$22.16$6.2K62,086.64Aug 1, 2025Aug 4, 2025 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
9,776——54,394May 28, 2025May 30, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
6,500$16.67$108.4K48,675May 12, 2025May 13, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
13,315——0May 2, 2025May 5, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
13,315——55,175May 2, 2025May 5, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
11,027——11,027May 1, 2025May 5, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
466.47$13.15$6.1K61,807.72May 1, 2025May 5, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
278.95$21.89$6.1K61,341.25Feb 3, 2025Feb 5, 2025 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
394.97$15.36$6.1K61,062.3Nov 1, 2024Nov 5, 2024 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
425.74$14.15$6.0K60,667.33Aug 1, 2024Aug 2, 2024 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
5,457——44,618May 21, 2024May 23, 2024 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
9,515——41,860May 3, 2024May 7, 2024 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
9,515——0May 3, 2024May 7, 2024 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
13,315——13,315May 2, 2024May 6, 2024 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
571.01$10.45$6.0K60,241.59May 1, 2024May 3, 2024 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
697.09$8.46$5.9K59,670.58Feb 1, 2024Feb 2, 2024 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
761.93$7.64$5.8K58,973.49Nov 1, 2023Nov 2, 2023 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
460.9$12.53$5.8K58,211.56Aug 1, 2023Aug 2, 2023 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
3,050$13.68$41.7K32,345Jun 5, 2023Jun 7, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
4,195——39,161May 11, 2023May 15, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
2,370——2,370May 11, 2023May 15, 2023 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
7,165——35,395May 3, 2023May 5, 2023 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
9,515——9,515May 3, 2023May 5, 2023 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
7,165——0May 3, 2023May 5, 2023 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
350$16.40$5.7K57,750.66May 1, 2023May 2, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
3,620——0Feb 24, 2023Feb 28, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
2,487$37.21$92.5K34,966Feb 24, 2023Feb 28, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASE
3,620$22.48$81.4K41,073Feb 24, 2023Feb 28, 2023 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
3,620$36.87$133.5K37,453Feb 24, 2023Feb 28, 2023 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
354.32$16.10$5.7K57,400.66Feb 1, 2023Feb 3, 2023 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
326.54$17.37$5.7K57,046.34Nov 1, 2022Nov 2, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
245.12$23.04$5.6K56,719.8Aug 1, 2022Aug 3, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
2,265——37,453May 12, 2022May 16, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
1,440——1,440May 12, 2022May 16, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
3,118——0May 6, 2022May 10, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
3,118——28,230May 6, 2022May 10, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
293.22$19.16$5.6K56,474.68May 5, 2022May 9, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
7,165——7,165May 3, 2022May 4, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
5,662$18.55$105.0K30,087Feb 28, 2022Mar 2, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
4,975$23.34$116.1K25,112Feb 28, 2022Mar 2, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
5,662——0Feb 28, 2022Mar 2, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
2,499——0Feb 25, 2022Mar 1, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
1,660$63.35$105.2K35,188Feb 25, 2022Mar 1, 2022 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASE
2,499$27.45$68.6K36,848Feb 25, 2022Mar 1, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
208.54$26.84$5.6K56,181.46Feb 1, 2022Feb 3, 2022 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
164$34.03$5.6K55,972.92Nov 1, 2021Nov 3, 2021 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
165.36$33.65$5.6K55,808.92Aug 2, 2021Aug 4, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
820——34,349May 12, 2021May 14, 2021 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
545——545May 12, 2021May 14, 2021 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
3,118——3,118May 6, 2021May 10, 2021 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
129.68$42.81$5.6K55,643.56May 3, 2021May 5, 2021 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
6,140——24,425Apr 29, 2021May 3, 2021 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
6,140——0Apr 29, 2021May 3, 2021 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
188.25$29.39$5.5K55,513.88Feb 1, 2021Feb 2, 2021 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
5,386$30.14$162.3K18,285Nov 9, 2020Nov 10, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
5,386——0Nov 9, 2020Nov 10, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
5,386$19.50$105.0K23,671Nov 9, 2020Nov 10, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
200.09$27.55$5.5K55,325.63Nov 2, 2020Nov 4, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
3,376$61.91$209.0K33,529Oct 22, 2020Oct 23, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASE
3,376$17.34$58.5K36,905Oct 22, 2020Oct 23, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
SALE
3,376——0Oct 22, 2020Oct 23, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
234.38$23.42$5.5K55,125.54Aug 3, 2020Aug 5, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
1,815——33,529May 13, 2020May 15, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
1,475——1,475May 13, 2020May 15, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
SALE
3,645——0May 2, 2020May 5, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASE
3,645——18,285May 2, 2020May 5, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
272.55$20.04$5.5K54,891.16May 1, 2020May 5, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
6,140——6,140Apr 29, 2020May 1, 2020 ↗View →
SNBR
SLEEP NUMBER CORP
PURCHASEGRANT
Stock grant
980——31,714Apr 15, 2020Apr 17, 2020 ↗View →
WWW
WOLVERINE WORLD WIDE INC /DE/
PURCHASEGRANT
Stock grant
170.95$31.85$5.4K54,618.61Feb 3, 2020Feb 5, 2020 ↗View →
Other insiders · WWW
Loading peer insiders…
About this filer
CIK 0001160672
ROLE
Director
PRIMARY
WWW
COMPANIES
2
ACTIVE SINCE
Feb 2020
MARKETPEEL · /INSIDER/0001160672DATA · SEC EDGAR · FORM 4 · CONSOLIDATED TAPE
FREE · DAILY · 6 AM ET

The morning brief, before the bell.

One short email. Insider buys, congressional trades, and plain-English analysis.

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